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Show Results For
-
All HBS Web
(697)
- News (134)
- Research (477)
- Events (2)
- Multimedia (7)
- Faculty Publications (358)
- 01 Mar 2008
- News
Centennial Goes YouTube
cool Institutional Memory project that brings a whole new dimension to the HBS Centennial celebration. For NPR listeners, think StoryCorps comes to Soldiers Field, but with a twist. In addition to audio recordings, the project will capture video of alumni, faculty,...
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- Profile
Willa Zhou
Strategic Marketing in the Creative Industries, we learned how television shows make money through targeted ads. We read inspiring cases on how to make them work." Instead of delaying her broadcast debut until after graduation, Willa...
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- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the...
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- Web
Climate Stories: Water Series - Episode #16: Tim Murdoch, HBS MBA 1990 – Learning about Climate Change and Water - Blog - Business & Environment
Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in Climate Networking Series Business & Environment Initiative Careers...
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- 03 Mar 2014
- Research & Ideas
Facebook’s Future
organize the future. But this will change as Facebook becomes a prospective medium—a dynamic, real-time driver that will automatically gather current and future information that wearable devices will automatically broadcast about us,...
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by Mikolaj Piskorski
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
Long defined almost exclusively in terms of print and broadcast outlets, mass media as an industry has been undergoing a major transformation - and that means big changes for the advertising industry, too. The Internet, for example, which...
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Peter K. Jacobs
- 01 Jun 2007
- News
Alumni Books
pioneering inventions — from the first mass-produced economy car to the push-button radio — and breakthroughs in broadcasting and advertising made them wealthy and famous, as did their ownership of the Cincinnati Reds.
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- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Big Messages, Small Screens, Many Choices
traditional models of advertising, including video ads. Brown discussed his experience with Twitter Amplify, which lets broadcasters instantly replay video content on Twitter—sandwiched between brief clips from advertising sponsors. For...
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- 01 Apr 2002
- News
Pamela Thomas Graham on September 11
the leaders of Wall Street firms to find out what their plans were for opening the markets again and getting workers into the area safely.” The Sunday night before the markets reopened, CNBC broadcast live from the floor of the NYSE. “We...
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- 01 Feb 1998
- News
Running Up the Score
about broadcasting rights, the licensing of merchandise, sports apparel and equipment, product endorsements, and sponsorships of sports, teams, and sports-related events." It is only in recent decades that pro-fessional sports have...
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Garry Emmons
- 30 Dec 2013
- HBS Case
HBS Cases: What Warren Buffett Saw in Newspapers
owned interests in TV broadcasting and digital media, was carrying high levels of debt despite deep workforce and capital expenditure cuts. It was a situation that led its CFO to express doubt that Media General could remain in compliance...
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- 01 Sep 2008
- News
Alumni Books
by Pete Blackshaw (MBA ’95) (Doubleday/Currency) In today’s Internet-driven world, customers have a great deal of power: on blogs, social-networking pages, and product-review sites, disgruntled customers can broadcast their complaints to...
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- 01 Jun 2011
- News
An Economy Undermined
regulated. In the end, it is not a story of economics but of people. — Jeff Madrick (MBA ’71), the editor of Challenge magazine, is a frequent contributor and commentator on business and economic issues in a variety of print and broadcast...
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- 01 Apr 1996
- News
Wake-Up Call: Farewell to the American Dream?
Jeffrey Madrick (MBA '71) has for many years been an award-winning economics and financial writer and editor in both print (Business Week, Money) and broadcast (NBC, ESPN) journalism. The author of, most recently, The End of Affluence...
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- 01 Oct 2002
- News
Making a Difference
the Public Broadcasting Service, the White House Office of Management and Budget, and Teach For America. Fellows also did their part for organizations and governments in several other nations, including the Democratic Republic of Congo,...
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- Fast Answer
India - Industry specific research
153, 153); color: rgb(0, 101, 202);">Ministry of Information and Broadcasting Includes decisions, regulations etc. relating to radio and television broadcasting, film, and other media outlets.
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- 17 Aug 2016
- Working Paper Summaries
The Empirical Economics of Online Attention
- 01 Dec 2013
- News
Case Study: Citizen Buffett
throughout the industry. By the end of 2011, Media General, which also owned interests in TV broadcasting and digital media, was carrying high levels of debt despite deep workforce and capital expenditure cuts. It was a situation that led...
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- 01 Dec 2002
- News
HBSAAA Conference Addresses Pathways to Power
firms employ to evaluate opportunities. Cathy Hughes, founder and chairman of Radio One, the largest African American– owned and operated broadcast company in the United States and the subject of an HBS case study, spoke at the opening...
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- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
In the marketplace, Brand Trump is authentic. It stands for aspiration and success, but more the ostentatious and flashy success that appeals to the newly wealthy, the entrepreneur, the outsider. For these consumers, brand Trump clearly delivers; Trump hotels, and...
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