Filter Results
:
(697)
Show Results For
-
All HBS Web
(697)
- News (134)
- Research (477)
- Events (2)
- Multimedia (7)
- Faculty Publications (358)
Show Results For
-
All HBS Web
(697)
- News (134)
- Research (477)
- Events (2)
- Multimedia (7)
- Faculty Publications (358)
- December 1978 (Revised March 1992)
- Case
Archdiocese of New York
By: Stephen A. Greyser and John A. Quelch
A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data.
View Details
Keywords:
Advertising Campaigns;
Measurement and Metrics;
Media;
Public Opinion;
Valuation;
Media and Broadcasting Industry;
New York (state, US)
Greyser, Stephen A., and John A. Quelch. "Archdiocese of New York." Harvard Business School Case 579-123, December 1978. (Revised March 1992.)
- December 1997 (Revised January 1998)
- Case
STAR TV (F)
By: Michael Y. Yoshino and Cate Reavis
Keywords:
Media and Broadcasting Industry
Yoshino, Michael Y., and Cate Reavis. "STAR TV (F)." Harvard Business School Case 398-080, December 1997. (Revised January 1998.)
- May 1994 (Revised September 1994)
- Case
STAR TV (B)
By: J. Peter Williamson and Michael Y. Yoshino
Keywords:
Media and Broadcasting Industry
Williamson, J. Peter, and Michael Y. Yoshino. "STAR TV (B)." Harvard Business School Case 394-213, May 1994. (Revised September 1994.)
- Article
The Entrepreneurial M-Form: Strategic Integration in Global Media Firms
By: T. R. Eisenmann and J. L. Bower
Keywords:
Entrepreneurship;
Strategy;
Integration;
Global Range;
Business Ventures;
Media;
Media and Broadcasting Industry
Eisenmann, T. R., and J. L. Bower. "The Entrepreneurial M-Form: Strategic Integration in Global Media Firms." Organization Science 11, no. 3 (May–June 2000): 348–355.
- August 1978 (Revised May 1993)
- Case
Community Television of Southern California: KCET
Herzlinger, Regina E. "Community Television of Southern California: KCET." Harvard Business School Case 179-046, August 1978. (Revised May 1993.)
- June 1990
- Case
CBS vs. Andy Rooney
Keywords:
Media and Broadcasting Industry
Badaracco, Joseph L., Jr. "CBS vs. Andy Rooney." Harvard Business School Case 390-215, June 1990.
- February 1977 (Revised May 1993)
- Case
WJAC (B): Financing a Growing Organization
Herzlinger, Regina E. "WJAC (B): Financing a Growing Organization." Harvard Business School Case 177-158, February 1977. (Revised May 1993.)
Russell Simmons
Simmons was principally responsible for bringing rap and hip hop music into the cultural mainstream of America. His formation of Def Jam Records in the early eighties marked the beginning of rap as a dominant music form. By the end of the century, rap music had...
View Details
Keywords:
Entertainment & Broadcast Media
Amos Hostetter, Jr.
With a few thousand dollars, Hostetter and a partner embarked on the development of a small cable company in the early sixties. Beginning with two small towns in Ohio, Continental Cablevision grew by providing better reception to rural communities. Over a three decade...
View Details
Keywords:
Entertainment & Broadcast Media
Michael D. Eisner
Eisner headed the second-largest media and entertainment company in the U.S. having grown its market value from $3 billion to approximately $70 billion in his first 14 years as CEO. Eisner has released animated movie hits such as The Little Mermaid, Aladdin, The Lion...
View Details
Keywords:
Entertainment & Broadcast Media
Walter E. Disney
Disney was a pioneer in the family entertainment business. From his ground-breaking introduction of the animated cartoon Steamboat Willie starring Mickey Mouse in 1928 to the launch of the first full-length animated film in 1937 (Snow White), Disney built a media...
View Details
Keywords:
Entertainment & Broadcast Media
Richard W. Clark
With his ageless persona, Clark had an uncanny ability to tap into the social consciousness of America’s youth. After having served in front of the camera for many years, most notably as host of American Bandstand, Clark formed his own production company which produced...
View Details
Keywords:
Entertainment & Broadcast Media
- 01 Sep 2004
- News
Lisa Churchville (MBA 1979)
A native of Aliceville, Alabama, Lisa Churchville attended HBS while on educational leave from IBM. Upon graduation, she changed paths and pursued her interest in broadcasting, working as an account executive for ABC before joining NBC in 1986. Having held various...
View Details
- 04 Mar 2009
- Op-Ed
Credit is Not the Bogey
to loan Americans money. In the housing sector, an explosion of subprime lenders gave borrowers deals that were truly too good to be true, trapping them in impossible loans. In the retail sector, credit card agencies flooded mailboxes, offering easy entrée to the good...
View Details
- 17 Dec 2017
- News
How Music Forged a Fighter for Free Expression
recordings over to Congo, and Central African Republic, and South Sudan where we were helping to build radio stations and broadcast them out to the LRA. Basically, the songs were subverting the brainwashing that a lot of the commanders...
View Details
- 01 Dec 2013
- News
Case Study: Citizen Buffett
throughout the industry. By the end of 2011, Media General, which also owned interests in TV broadcasting and digital media, was carrying high levels of debt despite deep workforce and capital expenditure cuts. It was a situation that led...
View Details
- 01 Dec 2002
- News
HBSAAA Conference Addresses Pathways to Power
firms employ to evaluate opportunities. Cathy Hughes, founder and chairman of Radio One, the largest African American– owned and operated broadcast company in the United States and the subject of an HBS case study, spoke at the opening...
View Details
- 04 Sep 2019
- News
Advanced Statistics Are the New Foam Fingers
package it in a way that’s consumable?” One easy way to do this: Measure the flashy stuff. A program called Statcast calculates hitters’ launch angles and exit velocities on batted balls, while capturing spin rates for pitchers. Those metrics are also fed to the View Details
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
In the marketplace, Brand Trump is authentic. It stands for aspiration and success, but more the ostentatious and flashy success that appeals to the newly wealthy, the entrepreneur, the outsider. For these consumers, brand Trump clearly delivers; Trump hotels, and...
View Details