Filter Results
:
(2,989)
Show Results For
-
All HBS Web
(2,989)
- People (15)
- News (886)
- Research (1,343)
- Events (2)
- Multimedia (17)
- Faculty Publications (519)
Show Results For
-
All HBS Web
(2,989)
- People (15)
- News (886)
- Research (1,343)
- Events (2)
- Multimedia (17)
- Faculty Publications (519)
- 25 Feb 2016
- News
What Google Learned From Its Quest to Build the Perfect Team
- February 2011
- Article
The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography
By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential...
View Details
Keywords:
Marketing;
Brand Management;
Brands;
Brand Building;
Brand Positioning;
Competitive Positioning;
Advertising;
Marketing Communication;
Biography;
Brands and Branding;
Product Marketing;
Emerging Markets;
Network Effects;
Demand and Consumers;
Marketing Communications;
Cost vs Benefits;
Perspective;
Advertising Campaigns;
Marketing Strategy;
Apparel and Accessories Industry;
Advertising Industry;
Beauty and Cosmetics Industry;
Consumer Products Industry;
Fashion Industry;
Food and Beverage Industry
Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
- 01 Feb 1999
- News
Too Much of a Good Thing?
layoffs and lost revenues, for example - weak companies are artificially supported," he explains. "Other firms won't or can't restructure themselves or exit unprofitable businesses because they are too set in their ways, lack sound governance systems, or are hindered...
View Details
Keywords:
Garry Emmons
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
marketing seminar on May 8, is part of a forthcoming book that focuses on identity brands that deliver extraordinary customer value over time. The most powerful brands are those that are able to transverse...
View Details
Keywords:
by Martha Lagace
- 14 Jun 2023
- Research & Ideas
Four Steps to Building the Psychological Safety That High-Performing Teams Need
mission critical in today’s work environment,” Edmondson says. “You no longer have the option of leading through fear or managing through fear. In an uncertain, interdependent world, it doesn’t work—either as View Details
Keywords:
by Kara Baskin
- Web
Buildings & Cities - Business & Environment
Confronting Climate Change Buildings & Cities Cities are a key place to innovate to reduce greenhouse gases The world is currently undergoing the largest wave of urban growth...
View Details
- 2016
- Case
Advanced Leadership Pathways: Harvey Freishtat and Conversations about End-of-Life Care
By: Rosabeth Moss Kanter, Ai-Ling Jamila Malone and Oludamilola Aladesanmi
Former law firm chairman/CEO Harvey Freishtat was actively involved in the formation of The Conversation Project, a national public engagement campaign to promote earlier end-of-life care discussions among loved ones and then with providers to ensure that end-of-life...
View Details
Keywords:
Health Care Education;
Health Care Reform;
Health Care Policy;
Health;
Health Care and Treatment;
Leadership;
Health Industry
Kanter, Rosabeth Moss, Ai-Ling Jamila Malone, and Oludamilola Aladesanmi. "Advanced Leadership Pathways: Harvey Freishtat and Conversations about End-of-Life Care." Harvard Business Publishing Case 316-050, 2016. (Harvard Advanced Leadership Initiative.)
- 01 Sep 2011
- News
Student Trio Advance Health Payment Reform
at a fixed price for a variety of conditions, not just knee replacements. New England Baptist will build on the students’ work as it continues to...
View Details
- 14 Apr 2019
- Interview
How to Build Psychological Safety, with Amy Edmondson
By: Amy C. Edmondson and Dave Stachowiak
Amy Edmondson is the Novartis Professor of Leadership and Management at the Harvard Business School. She has been recognized by the Thinkers50 global ranking of management thinkers for many years and was honored with their Talent Award in 2017. Amy is the author of...
View Details
"How to Build Psychological Safety, with Amy Edmondson." Episode 404. Coaching for Leaders (podcast), April 14, 2019.
- January 2014 (Revised January 2014)
- Case
Henry Schein: Doing Well by Doing Good?
By: Rebecca Henderson, Raffaella Sadun, Aldo Sesia and Russell Eisenstat
Henry Schein Inc., a distributor of supplies to dentist, physician, and veterinary practices, had sales approaching $9 billion and employed nearly 16,000 people. The company had experienced impressive growth under the leadership of Stanley Bergman and his executive... View Details
Keywords:
Leadership Development;
Strategy Execution;
Performance Management;
Corporate Culture;
Social Responsibility;
Mergers & Acquisitions;
Joint Ventures;
Partnerships;
Health Care Industry;
Healthcare Logistics Industry;
Competitive Advantage;
Strategy;
Leadership;
Global Strategy;
Selection and Staffing;
Management Style;
Organizational Culture;
Corporate Social Responsibility and Impact;
Health Industry;
Health Industry;
China;
Europe;
United States
Henderson, Rebecca, Raffaella Sadun, Aldo Sesia, and Russell Eisenstat. "Henry Schein: Doing Well by Doing Good?" Harvard Business School Case 714-450, January 2014. (Revised January 2014.)
- 18 Oct 2016
- Op-Ed
Why Business Should Invest in Community Health
corporate attention than employee, consumer, and environmental health. In a survey of more than 80 companies attending the Building a View Details
- December 2009
- Article
Restructuring Within an Academic Health Center to Support Quality and Safety: The Development of the Center for Quality and Safety at the Massachusetts General Hospital
By: Richard Bohmer, Jonathan David Bloom, Elizabeth Mort MD, Akinluwa Demehin and Gregg Meyer MD
Recent focus on the need to improve the quality and safety of health care has created new challenges for academic health centers (AHCs). Whereas previously quality was largely assumed, today it is increasingly quantifiable and requires organized systems for...
View Details
Keywords:
Health Care and Treatment;
Organizational Change and Adaptation;
Organizational Culture;
Organizational Design;
Performance Improvement;
Quality;
Safety;
Massachusetts
Bohmer, Richard, Jonathan David Bloom, Elizabeth Mort MD, Akinluwa Demehin, and Gregg Meyer MD. "Restructuring Within an Academic Health Center to Support Quality and Safety: The Development of the Center for Quality and Safety at the Massachusetts General Hospital." Academic Medicine 84, no. 12 (December 2009): 1663–1671.
- 01 Dec 2018
- News
Case Study: Your Data, Your Health
otherwise take a decade to diagnose. But NextGen Jane is building more diseases into the pipelines. “There are so many understudied areas in women’s health we could explore,”...
View Details
Keywords:
Jen McFarland Flint
- June 2019 (Revised February 2020)
- Case
Eric Hawkins Leading Agile Teams @ Digitally-Born AppFolio (A)
By: Tsedal Neeley, Paul Leonardi and Michael Norris
Eric Hawkins, director of engineering at AppFolio—a digital technology firm that offered cloud-based business software to small and medium sized companies—was shocked by an unusual request from his senior leadership team. Could Hawkins and one of his agile teams build...
View Details
Keywords:
Values;
Agile;
Vision;
Corporate Culture;
Leadership;
Values and Beliefs;
Organizational Culture;
Decision Choices and Conditions;
Digital Transformation;
Technology Industry;
United States;
California
Neeley, Tsedal, Paul Leonardi, and Michael Norris. "Eric Hawkins Leading Agile Teams @ Digitally-Born AppFolio (A)." Harvard Business School Case 419-066, June 2019. (Revised February 2020.)
- May–June 2011
- Article
The Uninvited Brand
By: Susan Fournier and Jill Avery
Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But, as more branding activity moves to the web, marketers are confronted...
View Details
Keywords:
Marketing;
Brands;
Brand Building;
Brand Management;
Digital Marketing;
Advertising Campaigns;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Internet and the Web;
Social Media;
Advertising Industry;
Consumer Products Industry
Fournier, Susan, and Jill Avery. "The Uninvited Brand." Business Horizons 54, no. 3 (May–June 2011): 193–207.
- 24 Apr 2014
- News
SHE builds confidence, promotes education, and creates jobs
Elizabeth Scharpf (MBA/MPA 2007) founded a business that improves the health and hygiene of millions of women. But her goal is much bigger:...
View Details
- 23 Aug 2019
- Blog Post
A Summer of Peaks and Swells: Interning at Patagonia
Before arriving to Harvard Business School, I had built my career around bringing crazy ideas to life at Google in a variety of operations, strategy, and design roles. I was surrounded by incredible people,...
View Details
- 03 Mar 2003
- Research & Ideas
The Ingredients of a Deal Disaster
second union remained in power, and the supplier boycott continued. This example underscores not only the risk of underestimating differences between cultures but also the strength View Details
- 20 Apr 2020
- News
To Build Connection in Quarantine, Clubs Go Virtual
put them in the proper perspective,” says Seftel, a physician and immunology expert whose company, Enable, is currently developing a highly-sensitive rapid COVID-19 test with its public View Details
Keywords:
Margie Kelley
- 26 Apr 2024
- HBS Case
Deion Sanders' Prime Lessons for Leading a Team to Victory
COO,” Gibson says. “Is the best CIO a tech person? No, the best CIO is the person who is an integrator of systems.” 8. Less can be more. When he builds practice schedules,...
View Details