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Show Results For
-
All HBS Web
(4,908)
- People (17)
- News (1,032)
- Research (3,043)
- Events (17)
- Multimedia (30)
- Faculty Publications (1,843)
- September 2012 (Revised September 2012)
- Case
Inkaterra
By: Diego Comin, Rohan Gopaldas and Diego Rehder
The case presents the unique business model of Inkaterra, a leading eco-tourism organization in Peru, and the different strategies the company can pursue to grow. Through the experience of Inkaterra the case studies two general issues. First, it discusses the potential...
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Keywords:
Inkaterra;
Ecotourism;
Tourism;
Environment;
Peru;
Informal Sector;
Regulation;
Economic Development;
Bottom Of The Pyramid;
Technology Diffusion;
Competitiveness;
Business Model;
Growth and Development Strategy;
Natural Environment;
Market Entry and Exit;
Conflict Management;
Tourism Industry;
Peru
Comin, Diego, Rohan Gopaldas, and Diego Rehder. "Inkaterra." Harvard Business School Case 713-022, September 2012. (Revised September 2012.)
- January 2024 (Revised March 2024)
- Case
Tesla Motors in 2024--Turbulence Ahead?
By: Felix Oberholzer-Gee and Kate Stoppiello
Over its 20 years in existence, Tesla had become nearly synonymous with electric vehicles, and the company assumed an enviable market position. By 2023, however, Tesla faced intense competition. Traditional carmakers and EV upstarts were expected to introduce close to...
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Keywords:
Competitive Strategy;
Product Positioning;
Competition;
Industry Growth;
Auto Industry;
North America;
Europe;
China;
Australia
Oberholzer-Gee, Felix, and Kate Stoppiello. "Tesla Motors in 2024--Turbulence Ahead?" Harvard Business School Case 724-446, January 2024. (Revised March 2024.)
- 12 Sep 2013
- News
Consulting on the Cusp of Disruption
- 19 Oct 2010
- News
More for-profit firms now involved in open-source
- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating...
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Keywords:
DTC;
Direct To Consumer Marketing;
Health Care;
Mobile;
Attribution;
Experimentation;
Experiments;
Churn/retention;
Customer Lifetime Value;
Internet Marketing;
Big Data;
Analytics;
A/B Testing;
CRM;
Advertising;
Marketing;
Marketing Channels;
Marketing Strategy;
Media;
Brands and Branding;
Marketing Communications;
Digital Marketing;
Consumer Behavior;
Acquisition;
Growth and Development Strategy;
Customer Focus and Relationships;
Social Media;
E-commerce;
Analytics and Data Science;
Health Industry;
Consumer Products Industry;
United States;
North America;
Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- 25 Sep 2017
- News
10 books that should be on every marketer’s shelf
- 23 Nov 1999
- Research & Ideas
What’s Your Strategy for Managing Knowledge?
Knowledge is codified using a "people-to-documents" approach: it is extracted from the person who developed it, made independent of that person, and reused for various purposes. Ralph Poole, director of Ernst & Young's Center for View Details
- October 2001 (Revised November 2002)
- Case
Herman Miller (A): Innovation by Design
By: Sandra J. Sucher and Stacy McManus
Gary Van Spronsen, president of Miller SQA, has been asked to leave the thriving subsidiary he helped to reinvent to join Herman Miller's corporate initiative on innovation. Miller SQA has pioneered processes new to the Herman Miller organization, such as...
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Keywords:
Innovation and Invention;
Product Design;
Product Development;
Supply Chain Management;
Business Model;
Organizations;
Values and Beliefs;
Manufacturing Industry;
Consumer Products Industry
Sucher, Sandra J., and Stacy McManus. "Herman Miller (A): Innovation by Design." Harvard Business School Case 602-023, October 2001. (Revised November 2002.)
- 2016
- Working Paper
Markets for Ideas: Prize Structure, Entry Limits, and the Design of Ideation Contests
By: Pavel Kireyev
Contests are a popular mechanism for the procurement of innovation. In marketing, design, and other creative industries, firms use freelance marketplaces to organize contests and obtain high-quality ideas for ads, new products, and even business strategies from...
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Keywords:
Idea Generation;
Crowdsourcing;
Contest Design;
Structural Estimation;
Motivation and Incentives;
Competition;
Innovation and Invention
Kireyev, Pavel. "Markets for Ideas: Prize Structure, Entry Limits, and the Design of Ideation Contests." Harvard Business School Working Paper, No. 16-129, May 2016.
- October 2019 (Revised January 2020)
- Case
Fixing Facebook: Fake News, Privacy, and Platform Governance
By: David Yoffie and Daniel Fisher
Mark Zuckerberg founded Facebook based on the idea that connecting people was a fundamentally good thing—and a way to turn a handsome profit. But from the beginning, Facebook received criticism both for how it handled user privacy and how it curated user-generated...
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Keywords:
Platform;
Governance;
Privacy;
Internet and the Web;
Corporate Governance;
Ethics;
Business and Government Relations;
Strategy;
Digital Platforms;
Web Services Industry
Yoffie, David, and Daniel Fisher. "Fixing Facebook: Fake News, Privacy, and Platform Governance." Harvard Business School Case 720-400, October 2019. (Revised January 2020.)
- March 2011 (Revised December 2012)
- Case
Demand Media
By: John Deighton and Leora Kornfeld
Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable...
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Keywords:
Business Model;
Information Publishing;
Consumer Behavior;
Customization and Personalization;
Internet and the Web;
Publishing Industry
Deighton, John, and Leora Kornfeld. "Demand Media." Harvard Business School Case 511-043, March 2011. (Revised December 2012.) (request a courtesy copy.)
- 27 Nov 2013
- News
How to Lead While Your Company Is Going Under
- August 2023 (Revised April 2024)
- Case
eBee: Affordable Mobility for Africa
By: Ramon Casadesus-Masanell and Gamze Yucaoglu
The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the...
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Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "eBee: Affordable Mobility for Africa." Harvard Business School Case 724-360, August 2023. (Revised April 2024.)
- June 2013
- Case
Multiasistencia: Redefining the Relationship with Its Service Professionals
By: F. Asis Martinez-Jerez, Maria Garcia Perez and Katherine M. Miller
Multiasistencia, a major Spanish BPO of insurance repairs, is changing the relational contract with its service professionals from a referral model to a guaranteed workload one.
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Keywords:
Outsourcing;
Incentives;
Relational Contracts;
Business Model;
Motivation and Incentives;
Job Cuts and Outsourcing;
Contracts;
Insurance Industry;
Spain
Martinez-Jerez, F. Asis, Maria Garcia Perez, and Katherine M. Miller. "Multiasistencia: Redefining the Relationship with Its Service Professionals." Harvard Business School Case 113-143, June 2013.
- 30 May 2023
- Research & Ideas
Can AI Predict Whether Shoppers Would Pick Crest or Colgate?
but large language models like generative pre-trained transformers (GPTs) may allow companies to rely on AI to uncover consumers’ tastes, according to new research from Harvard Business School and Microsoft....
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- February 2017
- Case
Valerie Daniels-Carter: High Growth Entrepreneurship via Franchising
By: Steven Rogers and Alyssa Haywoode
This case looks at entrepreneurship via franchising through the leadership of an African-American entrepreneur who owns almost 150 stores including Burger King, Pizza Huts, and Auntie Anne’s Pretzels. Her company is the largest female-owned franchise business in the...
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Keywords:
Giving And Philanthropy;
Weather And Climate Change;
Franchise Ownership;
Family Business;
Experience and Expertise;
Decisions;
Borrowing and Debt;
Food;
Philanthropy and Charitable Giving;
Business History;
Climate Change;
Motivation and Incentives;
Food and Beverage Industry
Rogers, Steven, and Alyssa Haywoode. "Valerie Daniels-Carter: High Growth Entrepreneurship via Franchising." Harvard Business School Case 317-030, February 2017.
- August 2008 (Revised December 2009)
- Case
Nantero
By: William A. Sahlman, Dan Heath and Caroline Perkins
This case describes a decision confronting the founder of Nantero, a company developing a new semiconductor technology. The company needs to raise additional venture capital. Potential investors have competing visions for the company, and its business model. Some...
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Keywords:
Business Model;
Decision Choices and Conditions;
Venture Capital;
Investment;
Product Development;
Production;
Technology;
Semiconductor Industry
Sahlman, William A., Dan Heath, and Caroline Perkins. "Nantero." Harvard Business School Case 809-031, August 2008. (Revised December 2009.)
- September 2009 (Revised February 2011)
- Case
Eden McCallum: A Network-Based Consulting Firm (A)
By: Heidi K. Gardner and Robert G. Eccles
Eden McCallum pioneered the network-based ("virtual") consulting firm model in the U.K. Contracting freelance consultants on a per-project basis keeps overheads lean so that Eden McCallum's fees are a fraction of the big firms' rates. Their flexible, low-cost model has...
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Keywords:
Business Model;
Decision Choices and Conditions;
Financial Crisis;
Growth and Development Strategy;
Expansion;
Consulting Industry;
United Kingdom
Gardner, Heidi K., and Robert G. Eccles. "Eden McCallum: A Network-Based Consulting Firm (A)." Harvard Business School Case 410-056, September 2009. (Revised February 2011.)
- 20 Jun 2017
- First Look
First Look at New Research and Ideas, June 20
and Andrei Shleifer Abstract—We present an extrapolative model of bubbles. In the model, many investors form their demand for a risky asset by weighing two signals: an average of the asset’s past price changes and the asset’s degree of...
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Keywords:
Sean Silverthorne