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All HBS Web
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- News (813)
- Research (1,553)
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- Faculty Publications (607)
Show Results For
-
All HBS Web
(2,721)
- People (1)
- News (813)
- Research (1,553)
- Events (8)
- Multimedia (38)
- Faculty Publications (607)
- September 2013
- Case
Boston Children's Hospital: Measuring Patient Costs (Abridged)
- October 2007 (Revised January 2009)
- Case
The Hertz Corporation (A)
- December 1992
- Case
BASF: Corporate Advertising for 1992
- TeachingInterests
MBA Elective Curriculum Business-to-Business Marketing
Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details
Royce G. Yudkoff
Royce Yudkoff is the MBA Class of 1975 Professor of Management Practice of Entrepreneurial Management at the Harvard Business School and a General Partner and co-founder of ABRY Partners, LLC in Boston, MA. Alongside Professor Richard Ruback, Royce currently... View Details
- June 1992
- Case
Arundel Partners: The Sequel Project
- September 2016 (Revised November 2017)
- Case
Casper Sleep Inc.: Marketing the 'One Perfect Mattress for Everyone'
- 05 Jun 2019
- Research & Ideas
If Your Customers Don't Care What You Charge, What Should You Charge?
- 10 Jan 2017
- Blog Post
From Product Development to Business School
- Article
Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs
- 09 Mar 2014
- News
Conflict brews as Keurig tries ‘lock-out’ technology
- 06 Mar 2017
- Research & Ideas
Why Comparing Apples to Apples Online Leads To More Fruitful Sales
- 14 Sep 2007
- Research & Ideas
How to Profit from Scarcity
- 22 Oct 2019
- News
2019 Deming Cup for Operational Excellence
- January 2014
- Supplement
Fred Khosravi and AccessClosure (C)
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
- January 2019 (Revised October 2019)
- Case
Glossier: Co-Creating a Cult Brand with a Digital Community
- June 2020
- Case
In-housing Digital Marketing at Sprint Corp.
Valuing Snap After the IPO Quiet Period
Snap, the disappearing message app, went public at $17 per share on March 2, 2017, making its two 20-something founders the youngest self-made billionaires in the country. Over the next three weeks, 14 analysts make investment recommendations on Snap: two with buy... View Details
- March 2016 (Revised May 2021)
- Case