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- June 2020
- Background Note
Customer Management Dynamics and Cohort Analysis
By: Elie Ofek, Barak Libai and Eitan Muller
The digital revolution has allowed companies to amass considerable amounts of data on their customers. Using this information to generate actionable insights is fast becoming a critical skill that firms must master if they wish to effectively compete and win in today’s...
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Keywords:
Cohort Analysis;
Customers;
Analytics and Data Science;
Segmentation;
Analysis;
Customer Value and Value Chain
Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Management Dynamics and Cohort Analysis." Harvard Business School Background Note 520-122, June 2020.
- February 2017
- Case
Yemeksepeti: Growing and Expanding the Business Model through Data
By: William R. Kerr, Gamze Yucaoglu and Eren Kuzucu
In October 2016, Nevzat Aydin, co-founder and CEO of Yemeksepeti, the Turkish online food-ordering company, was looking over the company's quarterly results and projections for the upcoming year with his management team. It had been almost a year and a half since Aydin...
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Keywords:
Entrepreneurial Management;
Entrepreneurial Ventures;
Turkey;
Big Data;
Customer Focused Organization;
Service Management;
Continuous Improvement;
Data Analysis;
Internet;
Growth Strategy;
Technological Change;
Information Systems;
Entrepreneurship;
Corporate Strategy;
Analytics and Data Science;
Analysis;
Customer Focus and Relationships;
Emerging Markets;
Service Operations;
Competitive Advantage;
Performance Improvement;
Internet and the Web;
Growth and Development Strategy;
Information Technology;
Value Creation;
Food and Beverage Industry;
Turkey
Kerr, William R., Gamze Yucaoglu, and Eren Kuzucu. "Yemeksepeti: Growing and Expanding the Business Model through Data." Harvard Business School Case 817-095, February 2017.
- August 2022
- Article
Availability of New Medicines in the U.S. and Germany From 2004 to 2018
By: Katharina Blankart, Huseyin Naci and Amitabh Chandra
Importance: Germany's unique approach to coverage determination and pricing has ensured that effective medicines remain on the market, often at prices reduced through negotiation. However, less is known about trade-offs of this approach with regard to initial...
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Keywords:
Market Entry and Exit;
Price;
Market Timing;
Governing Rules, Regulations, and Reforms;
Pharmaceutical Industry;
United States;
Germany
Blankart, Katharina, Huseyin Naci, and Amitabh Chandra. "Availability of New Medicines in the U.S. and Germany From 2004 to 2018." e2229231. JAMA Network Open 5, no. 8 (August 2022).
- Article
Imprinting: Toward A Multilevel Theory
By: Christopher Marquis and Andras Tilcsik
The concept of imprinting has attracted considerable interest in numerous fields—including organizational ecology, institutional theory, network analysis, and career research—and has been applied at several levels of analysis, from the industry to the individual. This...
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Marquis, Christopher, and Andras Tilcsik. "Imprinting: Toward A Multilevel Theory." Academy of Management Annals 7 (2013): 195–245.
- September 2023
- Module Note
Live Case Exercise for Financial Reporting
By: Tatiana Sandino and Marshal Herrmann
Harvard Business School employs the case method as a cornerstone of its pedagogy, providing students with opportunities to engage in discussions related to difficult or contentious decisions confronted by real-world organizations. In this “live case,” we depart from...
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- 2013
- Working Paper
Imprinting: Toward A Multilevel Theory
By: Christopher Marquis and Andras Tilcsik
The concept of imprinting has attracted considerable interest in numerous fields—including organizational ecology, institutional theory, network analysis, and career research—and has been applied at several levels of analysis, from the industry to the individual. This...
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Marquis, Christopher, and Andras Tilcsik. "Imprinting: Toward A Multilevel Theory." Harvard Business School Working Paper, No. 13-061, January 2013. (Forthcoming in Academy of Management Annals.)
Imprinting: Toward A Multilevel Theory
The concept of imprinting has attracted considerable interest in numerous fields—including organizational ecology, institutional theory, network analysis, and career research—and has been applied at several levels of analysis, from the industry to the individual.... View Details
Janice H. Hammond
Janice H. Hammond is the Jesse Philips Professor of Manufacturing and the Senior Associate Dean for Culture and Community at Harvard Business School. She currently serves as coursehead for the new MBA required course, Data Science for Managers. She serves as... View Details
Keywords:
apparel;
distribution;
e-commerce industry;
manufacturing;
retailing;
textiles;
transportation
- Web
Financial Accounting Online Course | HBS Online
are developed and how each interact Evaluate the financial health of a business using financial statements Understand GAAP and IFRS standards Prepare and evaluate financial forecasts to make strategic decisions Value a venture, project, or investment opportunity and...
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- Web
Online Business Analytics Course | HBS Online
Introduction to Business Analytics Business Analytics $1,750 Next 8-week session starts June 12th Apply Apply fundamental data analysis to real business problems. 8 weeks 5 hours per week 5 modules Self-Paced with regular deadlines This...
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- Web
Business Finance Course Online | HBS Online
program expertly leads you through progressively more complex theories and analysis with a pace that keeps you challenged and engaged. Lisa ArpeyExecutive Board Member at Ford's Theatre What You Earn Certificate of Completion Boost your...
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- Web
Design Thinking Course | HBS Online
behavior-change analysis to innovation development and internal team processes Develop a strategic innovation toolkit and learn when and how to apply design thinking and innovative problem-solving tools and exercises Practice empathy in...
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Business Fundamentals Course - CORe | HBS Online
Markets Competition and Differentiation Featured Exercises Develop effective pricing strategies Apply conjoint analysis to understand what customers value most Indentify sources of competitive advantage 60 hrs Course – 7 Modules Financial...
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- Web
Negotiation Course Online | HBS Online
manage the exchange of offers, and close the deal. Highlights Bridport Onboarding - Brims First Offers Tactical Choices ShowHide Details Concepts BATNA Analysis Psychological Factors Offer Analysis...
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- Web
Business Economics Online Course | HBS Online
analysis Apply conjoint analysis to understand what features customers value most Understand the power of network effects to drive demand Identify sources of competitive advantage through differentiation Who...
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- Web
Leadership, Ethics, and Corporate Accountability Course | HBS Online
combat bias. Highlights What is Fairness Organizational Fairness and Challenges Explicit Bias vs. Implicit Bias ShowHide Details Concepts Employee Considerations An Analysis Using the Reflective Leadership Framework Examining Employee...
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- Web
Sustainable Business Strategy Course | HBS Online
Public Goods Problems Cooperation in the Real Economy Expanding on Purpose Featured Exercises Public good simulation game Prisoner’s dilemma analysis Team meeting #2 8 hrs Module 3 Purpose-Driven Systemic Change Analyze key stakeholders'...
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- Web
Curriculum - MBA
to work on their own startup concept or pursue an internship at a technology company. Most of Year 1 is spent at HBS completing the MBA Required Curriculum (RC), although students start the program as a cohort at SEAS in August, taking...
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- Web
Frequently Asked Questions | HBS Online
pace? For all courses on the course platform, new modules will be released on a regular schedule. You will set your own daily or weekly schedule and adjust it as necessary, but you’ll need to complete modules within a pre-set timeframe as there are critical elements...
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- 01 Sep 2023
- News
Solving for Z
unemployment has been hovering at historic lows; in April, it sank to 3.4 percent, a figure not seen since Neil Armstrong walked on the moon. US Chamber of Commerce analysis of data from the Bureau of Labor Statistics for the first part...
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