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- June 2020
- Background Note
Customer Management Dynamics and Cohort Analysis
By: Elie Ofek, Barak Libai and Eitan Muller
The digital revolution has allowed companies to amass considerable amounts of data on their customers. Using this information to generate actionable insights is fast becoming a critical skill that firms must master if they wish to effectively compete and win in today’s...
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Keywords:
Cohort Analysis;
Customers;
Analytics and Data Science;
Segmentation;
Analysis;
Customer Value and Value Chain
Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Management Dynamics and Cohort Analysis." Harvard Business School Background Note 520-122, June 2020.
- 30 Mar 2015
- News
The Power of the Cohort
- 01 Oct 2000
- News
MBA Cohorts Will Merge Next Year
After a scheduled review of the five-year-old practice of admitting both September and January cohorts of each MBA class, the School has decided to admit all new MBA candidates in a single September entry date, beginning with students...
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- February 2019 (Revised December 2019)
- Case
ThirdLove
By: Jeffrey F. Rayport and Matthew G. Preble
Rayport, Jeffrey F., and Matthew G. Preble. "ThirdLove." Harvard Business School Case 819-061, February 2019. (Revised December 2019.)
- June 2018 (Revised November 2018)
- Case
Innovation at Insigne Health
By: Srikant M. Datar, Linda A. Cyr and Caitlin N. Bowler
Insigne Health is a fictional for-profit, integrated health insurer/health care provider whose leadership believes that by shifting members’ focus from “sickness” to “well-being” it could increase the overall health of its insured population and decrease the resources...
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Keywords:
Design Thinking;
Behavior Change;
Chronic Disease;
Health Care;
Health Care and Treatment;
Design;
Behavior;
Change;
Innovation and Management
Datar, Srikant M., Linda A. Cyr, and Caitlin N. Bowler. "Innovation at Insigne Health." Harvard Business School Case 118-042, June 2018. (Revised November 2018.)
- Web
Harvard Business School Announces Its 2023-2024 Blavatnik Fellows - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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- September 2017 (Revised September 2023)
- Case
Chase Sapphire: Creating a Millennial Cult Brand
By: Shelle Santana, Jill Avery and Christine Snively
The launch of the Chase Sapphire Reserve credit card was enthusiastically received by millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one-year anniversary of the launch approaching, managers are focused on...
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Keywords:
Brand & Product Management;
Product Strategy;
New Product Development;
Credit Card;
Customer Acquisition;
CRM;
Millennials;
Marketing;
Marketing Strategy;
Brands and Branding;
Credit Cards;
Product Development;
Product Launch;
Customer Relationship Management;
Consumer Behavior;
Demographics;
Financial Services Industry;
Service Industry;
Banking Industry;
United States;
North America
Santana, Shelle, Jill Avery, and Christine Snively. "Chase Sapphire: Creating a Millennial Cult Brand." Harvard Business School Case 518-024, September 2017. (Revised September 2023.)
- Web
Hands-on Learning About Global Markets - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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- 18 Sep 2013
- Research & Ideas
Unspoken Cues: Encouraging Morals Without Mandates
Many institutions promote and even mandate moral behavior and values among their members, but how they do it differs greatly. Some organizations such as religious groups may proscribe very specifically what is acceptable behavior—think...
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Andy Zelleke
Andy Zelleke is the MBA Class of 1962 Senior Lecturer of Business Administration, and a member of HBS' General Management unit. Since Spring 2021, he has taught “Unpacking the US-China Rivalry,” an elective course he developed. Over the past twelve years, he has... View Details
- Web
Design Thinking Course | HBS Online
User Values and Behaviors Refine innovation ideas using design heuristics and apply research-based personas and behavior models to make innovations easier to adopt. Highlights Match Mental Models, Reduce...
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- 03 Jun 2014
- First Look
First Look: June 3
in the external capital markets. In addition, the results show that diversification can be beneficial in the presence of frictions in the labor market. Publisher's link: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2132676 Working Papers View Details
Keywords:
Sean Silverthorne
- Web
Negotiation Course Online | HBS Online
escalate Secure maximum value for your organization and yourself Reflect on personal behaviors and refine your approach to be more effective Who Will Benefit Negotiation Professionals Value-Driven Individuals Early and Mid-Career...
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- Web
Frequently Asked Questions | HBS Online
pace? For all courses on the course platform, new modules will be released on a regular schedule. You will set your own daily or weekly schedule and adjust it as necessary, but you’ll need to complete modules within a pre-set timeframe as there are critical elements...
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- Web
Blavatnik Fellowship in Life Science Entrepreneurship - Health Care
postdoctoral researchers within the first 5 years of their training program in a Harvard program or research lab. Postdocs can continue technical and commercial development of their existing scientific research during the fellowship year. Applications for the eleventh...
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- 12 Sep 2023
- Book
Successful, But Still Feel Empty? A Happiness Scholar and Oprah Have Advice for You
goals, is the backbone of Brooks’ new book with Oprah Winfrey, Build the Life You Want: The Art and Science of Getting Happier. They weave together the best happiness how-tos from social psychology, behavioral economics, and neuroscience...
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Keywords:
by Avery Forman
- Web
HBS - The year in Review
experienced colleagues. Assistant Professors Anjali M. Bhatt Organizational Behavior Julian De Freitas Marketing Summer R. Jackson Organizational Behavior Jung Koo Kang Accounting & Management Rebecca A....
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- 13 Oct 2015
- First Look
October 13, 2015
contribution rates differ between employees hired before versus after the Roth introduction, which means that the amount of retirement consumption being purchased by 401(k) contributions increases after the Roth introduction. A survey experiment suggests two View Details
- 01 Sep 2023
- News
Solving for Z
known a world without the internet and can’t imagine one without social media. So savvy employers are turning to platforms like TikTok and Instagram to reach potential hires. Other aspects are more subtle and involve addressing the divergent expectations among this...
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- Web
The Experience - Predoctoral Fellows Program
faculty mentorship, in the form of feedback, guidance, coaching in the areas of skill building, critical thinking, and technical skill development, They also participate in professional development-focused programming. Each cohort of...
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