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All HBS Web
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- Faculty Publications (881)
- August 1978 (Revised May 1993)
- Case
Community Television of Southern California: KCET
Herzlinger, Regina E. "Community Television of Southern California: KCET." Harvard Business School Case 179-046, August 1978. (Revised May 1993.)
- June 1978 (Revised August 1991)
- Case
Williamstown Community Hospital
Keywords:
Health Industry
Herzlinger, Regina E. "Williamstown Community Hospital." Harvard Business School Case 178-226, June 1978. (Revised August 1991.)
- March 1976
- Teaching Note
King Community Hospital, Teaching Note
- September 1975 (Revised August 1991)
- Case
King Community Hospital
Keywords:
Health Industry
Herzlinger, Regina E. "King Community Hospital." Harvard Business School Case 176-026, September 1975. (Revised August 1991.)
- Research Summary
Distributed Innovation in Open Systems—The Role of Modularity
Distributed innovation in open systems is an important trend in the modern global economy. As education levels rise and communication costs fall, more people have the means and motivation to innovate. Supply chains now stretch around the world as firms outsource...
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- Research Summary
Evolution of firm structure in vertical specialized technology supply chains
By: Willy C. Shih
The global market in many everyday products has been transformed by the internationalization of production. In many industries, semiconductors and electronic products in particular, a sequential mode of production has evolved in which goods are produced...
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- Forthcoming
- Article
Housing Policies and Energy Efficiency Spillovers in Low and Moderate Income Communities
By: Omar Isaac Asensio, Olga Churkina, Becky D. Rafter and Kira E O'Hare
Housing policies address the human dimensions of increasing urban density, but their energy and sustainability implications are hard to measure due to challenges with siloed civic data. This is especially critical when evaluating policies targeting low- and...
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Keywords:
Energy Efficiency;
Public Policy;
Climate Change;
Energy Conservation;
Housing;
Analytics and Data Science;
Policy;
Income;
Environmental Sustainability;
Real Estate Industry;
United States
Asensio, Omar Isaac, Olga Churkina, Becky D. Rafter, and Kira E O'Hare. "Housing Policies and Energy Efficiency Spillovers in Low and Moderate Income Communities." Nature Sustainability (forthcoming). (Pre-published online March 18, 2024.)
- Forthcoming
- Article
Improving Customer Compatibility with Tradeoff Transparency
By: Ryan W. Buell and MoonSoo Choi
Through a large-scale field experiment with 393,036 customers considering opening a credit card account with a nationwide retail bank, we investigate how providing transparency into an offering’s tradeoffs affects subsequent rates of customer acquisition and long-run...
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- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and...
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Keywords:
Advertising;
Buzz Marketing;
Internet Marketing;
Marketing;
Marketing Management;
Social Media;
Social Networks;
Viral Marketing;
Word-of-mouth Marketing;
Digital;
Internet;
Marketing Channels;
Marketing Reference Programs;
Online Advertising;
Advertising Industry
Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
- Teaching Interest
Overview
Launching Technology Ventures
Launching Technology Ventures (LTV) is designed for students who are actively working on their own startups or who will work at early-stage startups. The course material is, in particular, focused on new businesses in the...
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- Research Summary
Overview
By: Robert S. Kaplan
Kaplan introduced time-driven activity-based costing (TDABC) to provide the cost component in Michael Porter's Value Based Health Care framework of delivering superior patient outcomes at lower societal cost. TDABC is becoming the global standard for health care...
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- Research Summary
Overview
The focus of my research is on the systems of social innovation. How small groups of individuals come up with new products and services targeting important problems; how they finance these initial efforts, and convert prototypes into viable organizational strategies;...
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Keywords:
(General) Management;
Social Business;
Non-profit Management;
Entrepreneur;
Entrepreneurial Ecosystems;
Entrepreneurial Finance;
System Dynamics;
Non-profit;
Evaluation;
Impact Investing;
Venture Philanthropy;
Social Enterprise Initiative;
Advanced Leadership Initiative;
Investment;
Innovation and Invention;
Organizations;
Social Enterprise;
Civil Society or Community;
System;
Financial Services Industry;
Financial Services Industry;
Financial Services Industry;
Financial Services Industry;
Financial Services Industry;
Financial Services Industry;
Financial Services Industry
- Research Summary
Overview
By: John A. Deighton
Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He...
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- Research Summary
Overview
By: Debora L. Spar
My work focuses generally on the intersection between technological change and societal structures, and on the many areas in which business both shapes and is shaped by societal norms.
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Keywords:
Technological And Scientific Innovation;
Technological Change: Choices And Consequences;
Business & Government Relations;
Business And Community;
Capitalism;
Reproduction;
Technological Innovation;
Government and Politics;
Gender;
Business History;
Business and Government Relations;
Education Industry;
United States;
Europe;
Africa;
Asia
- Research Summary
Overview
By: Andy Wu
How can technology entrepreneurs build competitive advantage from the ground up? Professor Andy Wu conducts scholarly research and develops course materials that document how technology entrepreneurs can (1) organize for innovation to create new market opportunities...
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Keywords:
Strategy;
Entrepreneurship;
Venture Capital;
Growth Management;
Organizational Design;
Organizational Structure;
Technology Platform;
Technological Innovation;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry;
United States;
China;
Southeast Asia;
South Asia
- Forthcoming
- Article
Political Elite Cues and Attitude Formation in Post-Conflict Contexts
By: Natalia Garbiras-Díaz, Miguel Garcia-Sanchez and Aila M. Matanock
Civil conflicts typically end with negotiated settlements, but many settlements fail, often during the implementation stage when average citizens have increasing influence. Citizens sometimes evaluate peace agreements by voting on referendums or the negotiating...
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Keywords:
Civil Unrest;
Peace Process;
Political Leadership;
Peace;
Politics;
Policy Change;
Policy;
Government and Politics;
Government Administration;
Governance;
Political Elections;
Civil Society or Community;
Negotiation;
Negotiation Participants;
Public Relations Industry;
Colombia;
Latin America;
South America
Garbiras-Díaz, Natalia, Miguel Garcia-Sanchez, and Aila M. Matanock. "Political Elite Cues and Attitude Formation in Post-Conflict Contexts." Journal of Peace Research (forthcoming). (Pre-published online September 25, 2023.)
- Forthcoming
- Article
Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
By: Mengjie Cheng and Shunyuan Zhang
The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in...
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- 2010
- Other Unpublished Work
Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions
By: Jill Avery
An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by...
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- Teaching Interest
Strategy and Technology
By: Andy Wu
The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.
- What strategies win in markets with network effects?
- How can technology be... View Details
Keywords:
Innovation and Management;
Innovation Leadership;
Innovation Strategy;
Technological Innovation;
Patents;
Business Strategy;
Competitive Advantage;
Competitive Strategy;
Hardware;
Information Technology;
Internet;
Mobile Technology;
Online Technology;
Search Technology;
Software;
Technology Adoption;
Technology Networks;
Technology Platform;
Communications Industry;
Communications Industry;
Communications Industry;
Communications Industry;
Communications Industry;
Communications Industry;
Communications Industry;
Communications Industry;
Communications Industry
- Forthcoming
- Book
The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create
By: Steve Kaczynski and Scott Duke Kominers
We demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.
NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details
NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details
Keywords:
Economic Systems;
Microeconomics;
Entrepreneurship;
Cultural Entrepreneurship;
Information Technology;
Innovation and Invention;
Innovation Strategy;
Digital Platforms;
Digital Strategy;
Digital Transformation;
Internet and the Web;
Technology Adoption;
Marketing;
Marketing Strategy;
Product Marketing;
Product Positioning;
Markets;
E-commerce;
Market Design;
Value;
Customer Value and Value Chain;
Collaborative Innovation and Invention;
Innovation and Management;
Organizational Structure;
Customer Ownership;
Ownership;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry
Kaczynski, Steve, and Scott Duke Kominers. The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create. Portfolio/Penguin, forthcoming.