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All HBS Web
(1,317)
- Faculty Publications (377)
- October 2000 (Revised June 2017)
- Case
Vyaderm Pharmaceuticals: The EVA Decision
By: Robert Simons and Indra A. Reinbergs
In 2016, the new CEO of Vyaderm Pharmaceuticals introduces an Economic Value Added (EVA) program to focus the company on long-term shareholder value. The EVA program consists of three elements: EVA centers (business units), EVA drivers (operational practices that...
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Keywords:
Compensation and Benefits;
Employee Relationship Management;
Economic Growth;
Economic Systems;
Management;
Motivation and Incentives;
Organizational Design;
Organizational Structure;
Performance Evaluation;
Decision Choices and Conditions;
Pharmaceutical Industry;
Washington (state, US)
Simons, Robert, and Indra A. Reinbergs. "Vyaderm Pharmaceuticals: The EVA Decision." Harvard Business School Case 101-019, October 2000. (Revised June 2017.)
- July 2000 (Revised May 2002)
- Case
Gateway: Moving Beyond the Box
By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
Gateway has opened retail stores to differentiate itself from its competitors (e.g., Dell). Describes how the company has created an excellent service experience, but has struggled financially as a result.
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Keywords:
Transition;
Change Management;
Valuation;
Service Operations;
Service Delivery;
Distribution Channels;
Computer Industry;
Electronics Industry;
United States
Frei, Frances X., Youngme E. Moon, and Hanna Rodriguez-Farrar. "Gateway: Moving Beyond the Box." Harvard Business School Case 601-038, July 2000. (Revised May 2002.)
- June 2000 (Revised November 2007)
- Case
Dogfight over Europe: Ryanair (A)
By: Jan W. Rivkin
In April 1986, the Ryan brothers announce that their fledging Irish airline Ryanair will soon commence service between Dublin and London. For the first time, Ryanair will face formidable competitors such as Aer Lingus and British Airways on a major route. Students are...
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Rivkin, Jan W. "Dogfight over Europe: Ryanair (A)." Harvard Business School Case 700-115, June 2000. (Revised November 2007.)
- April 2000 (Revised June 2001)
- Case
DoubleClick Buys Abacus (A)
By: John A. Deighton
By acquiring Abacus, DoubleClick won the power to serve ads with unprecedented precision, because it brought together Web surfers' online and offline identities. Several competitors had developed advanced systems for serving ads on the web, but DoubleClick had the...
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Keywords:
Information;
Rights;
Internet and the Web;
Ethics;
Competitive Advantage;
Social Issues;
Customer Focus and Relationships;
Digital Marketing;
Advertising Industry
Deighton, John A. "DoubleClick Buys Abacus (A)." Harvard Business School Case 500-091, April 2000. (Revised June 2001.) (request a courtesy copy.)
- April 2000 (Revised May 2000)
- Case
Capital One Financial Corporation
By: Bharat N. Anand, Michael G. Rukstad and Christopher Paige
Designed to explore the structure, implementation, and sustainability of an information-based strategy (IBS) undertaken by Capital One during the 1990s. Particular issues of interest are the impact of mass customization on industry structure, the ability to transfer...
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Keywords:
Competitive Strategy;
Customization and Personalization;
Industry Structures;
Internet and the Web;
Innovation Strategy;
Knowledge Use and Leverage;
Financial Services Industry;
United States
Anand, Bharat N., Michael G. Rukstad, and Christopher Paige. "Capital One Financial Corporation." Harvard Business School Case 700-124, April 2000. (Revised May 2000.)
- April 2000 (Revised September 2001)
- Case
Peppers and Rogers Group, The
By: John A. Deighton
Can two successful authors build a scalable consulting practice based on their unique view of customer relationship management (CRM)? Should they emphasize strategy or execution? The case describes how Peppers and Rogers grew from two people earning speaker fees to a...
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Keywords:
Customer Relationship Management;
Growth and Development;
Information Publishing;
Going Public;
Strategy;
Competition;
Internet;
Consulting Industry
Deighton, John A. "Peppers and Rogers Group, The." Harvard Business School Case 500-096, April 2000. (Revised September 2001.) (request a courtesy copy.)
- February 2000 (Revised October 2000)
- Case
Kendle International Inc.
By: Dwight B. Crane, Paul W. Marshall and Indra Reinbergs
Candace Kendle and Christopher Bergen, the CEO and COO of Kendle International, Inc., are reviewing ways to finance the growth of their privately-owned company. Kendle is a contract research organization that conducts clinical drug trials for pharmaceutical and...
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Keywords:
Acquisition;
Financing and Loans;
Venture Capital;
Stock Options;
Banks and Banking;
Debt Securities;
International Finance;
Financial Strategy;
Management Skills;
Private Ownership;
Initial Public Offering;
Biotechnology Industry;
Pharmaceutical Industry
Crane, Dwight B., Paul W. Marshall, and Indra Reinbergs. "Kendle International Inc." Harvard Business School Case 200-033, February 2000. (Revised October 2000.)
- February 2000 (Revised August 2000)
- Case
Boston.com
By: Thomas R. Eisenmann and Jon K Rust
How aggressively should an incumbent move when developing an online business that threatens its core product? With Internet competitors taking direct aim at the traditional print newspaper business model, the Boston Globe fought back with its own web initiative,...
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Keywords:
Corporate Entrepreneurship;
Decision Making;
Change Management;
Internet and the Web;
Customer Relationship Management;
Competitive Strategy;
Publishing Industry;
Information Technology Industry;
United States
Eisenmann, Thomas R., and Jon K Rust. "Boston.com." Harvard Business School Case 800-165, February 2000. (Revised August 2000.)
- November 1999
- Case
Lucent Technologies: Optical Networking Group
By: Marco Iansiti and Barbara Feinberg
Set in June 1999, this case describes the development of a new platform product, the Wavestar OLS 400G, that responded both to a demand for greater "bandwidth" and aggressive competitors seeking to supply it. The 400G's development process took only 14 months and...
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Keywords:
Customers;
Operations;
Product Development;
Performance Improvement;
Information Technology;
Information Infrastructure
Iansiti, Marco, and Barbara Feinberg. "Lucent Technologies: Optical Networking Group." Harvard Business School Case 600-053, November 1999.
- October 1999 (Revised October 2005)
- Case
Autobytel.com
By: Youngme E. Moon
Autobytel enjoys first-mover advantage in the Internet new car buying space. According to a number of metrics, it is the online leader in this category. However, a number of competitors have sprung up, raising questions about the long-term viability of Autobytel's...
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Keywords:
Growth and Development Strategy;
Internet and the Web;
Marketing Channels;
Strategy;
Internet and the Web;
Competition;
Business Model;
Service Operations;
Budgets and Budgeting;
Growth and Development;
Auto Industry
Moon, Youngme E. "Autobytel.com." Harvard Business School Case 500-015, October 1999. (Revised October 2005.)
- September 1999 (Revised June 2001)
- Case
eBay, Inc.
By: Stephen P. Bradley and Kelley Porter
eBay was the world's largest and most popular person-to-person trading community on the Internet. In early 1999, the company was doing very well and seemed to have solved many of its early problems. However, on March 30, 1999, Amazon.com announced that it was entering...
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Keywords:
Technological Innovation;
Growth and Development Strategy;
Marketing Strategy;
Planning;
Competition;
Competitive Strategy;
Competitive Advantage;
Retail Industry;
Web Services Industry
Bradley, Stephen P., and Kelley Porter. "eBay, Inc." Harvard Business School Case 700-007, September 1999. (Revised June 2001.)
- September 1999 (Revised April 2000)
- Case
drugstore.com
By: Richard L. Nolan
On a clear day in August 1999 in the new headquarters of drugstore.com, against a backdrop of the Blue Angels flying in formation over Lake Washington practicing for their hydroplane Seafare Cup performance, Peter Neupert was pleased with his company's IPO performance....
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Keywords:
Business Growth and Maturation;
Internet and the Web;
Problems and Challenges;
Business Startups;
Retail Industry
Nolan, Richard L. "drugstore.com." Harvard Business School Case 300-036, September 1999. (Revised April 2000.)
- August 1999 (Revised October 1999)
- Case
RCA Records: The Digital Revolution
By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis
In 1995, Bertelsmann-owned RCA Records was considered a "tired and old" record label. By 1999, the company represented a number of the "hottest" acts in the music industry. Nevertheless, the company's position (as well as that of the entire music industry) was under...
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Keywords:
Brands and Branding;
Business Model;
Competition;
Corporate Strategy;
Internet and the Web;
Change Management;
Marketing Strategy;
Music Industry;
Entertainment and Recreation Industry;
United States
Rayport, Jeffrey F., Carin-Isabel Knoop, and Cate Reavis. "RCA Records: The Digital Revolution." Harvard Business School Case 800-014, August 1999. (Revised October 1999.)
- June 1999
- Case
Matching Dell (A)
By: Jan W. Rivkin, Michael E. Porter, Charles E. Bruin, Markus Chappel, Thomas M Galizia and Laila J Worrell
After years of success with its vaunted "Direct Model" for computer manufacturing, marketing, and distribution, Dell Computer Corp. faces efforts by competitors to match its strategy. This case describes the evolution of the personal computer industry, Dell's strategy,...
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Rivkin, Jan W., Michael E. Porter, Charles E. Bruin, Markus Chappel, Thomas M Galizia, and Laila J Worrell. "Matching Dell (A)." Harvard Business School Case 799-158, June 1999.
- May 1999 (Revised March 2008)
- Case
Husky Injection Molding Systems
By: Jan W. Rivkin
Husky, a Canadian maker of injection molding systems, has established an enviable position in the market for plastics processing equipment. The company builds the highest performance systems in the business and charges a hefty premium for them. Husky is enjoying robust...
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Keywords:
Market Entry and Exit;
Rank and Position;
Competition;
Expansion;
Industrial Products Industry;
Canada
Rivkin, Jan W. "Husky Injection Molding Systems." Harvard Business School Case 799-157, May 1999. (Revised March 2008.)
- May 1999 (Revised March 2001)
- Case
Marshall Industries
Confounding predictions that the Internet would "disintermediate" commerce, making "middle man" companies all but obsolete, Marshall Industries, a leading electronics distributor, used the Internet and digital technologies to reinvent itself. Marshall continued to sell...
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Keywords:
Organizational Change and Adaptation;
Digital Platforms;
Internet and the Web;
Supply Chain;
Emerging Markets;
Customer Focus and Relationships;
Distribution Industry;
Electronics Industry
Rayport, Jeffrey F., and Cathy Olofson. "Marshall Industries." Harvard Business School Case 899-239, May 1999. (Revised March 2001.)
- January 1999 (Revised March 2001)
- Case
MindSpring
In a business environment where Internet Service Providers (ISP) has become increasingly commodity-like, Charles Brewer, founder and CEO of MindSpring, the nation's sixth largest ISP and the recognized leader in customer satisfaction, ponders a proposed merger with...
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Keywords:
Internet and the Web;
Entrepreneurship;
Mergers and Acquisitions;
Customer Satisfaction;
Growth and Development Strategy;
Web Services Industry;
United States
Rayport, Jeffrey F., Joseph Keough, and Cathy Olofson. "MindSpring." Harvard Business School Case 899-178, January 1999. (Revised March 2001.)
- October 1998
- Case
Excite, Inc.--1998
By: Stephen P. Bradley and Kelley Porter
Reviews recent trends and the evolution of the emerging portal industry, highlighting the competitive position of the industry's major participants. The business model of Excite, Inc., and its major competitors are presented. In addition, the case looks at the new...
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Keywords:
Competitive Strategy;
Business Model;
Emerging Markets;
Transformation;
Market Entry and Exit;
Industry Structures;
Web Services Industry
Bradley, Stephen P., and Kelley Porter. "Excite, Inc.--1998." Harvard Business School Case 799-044, October 1998.
- September 1998
- Case
Cooperating to Compete: EGS of Turkey
By: Pankaj Ghemawat and C. Fritz Foley
In the early 1980s, Turkey adopted policies that liberalized trade as a part of a structural adjustment program. Within the garment industry, small- and medium-scale enterprises were not well positioned to take advantage of the new opportunities to compete in...
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Keywords:
Trade;
Corporate Governance;
Policy;
Partners and Partnerships;
Competitive Strategy;
Diversification;
Turkey
Ghemawat, Pankaj, and C. Fritz Foley. "Cooperating to Compete: EGS of Turkey." Harvard Business School Case 799-024, September 1998.
- August 1998 (Revised August 2002)
- Case
MicroFridge: The Concept
By: John A. Deighton
Robert Bennett, who has a Master's degree in engineering, wants to exploit his idea to combine a refrigerator, freezer, and 500-watt microwave into an 87-pound, 4-foot-high appliance to sell to college students. Bennett must decide which markets to serve, which...
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Keywords:
Marketing Strategy;
Decision Choices and Conditions;
Leadership Style;
Sales;
Product Development;
Competitive Strategy;
Partners and Partnerships;
Demand and Consumers;
Consumer Products Industry
Deighton, John A. "MicroFridge: The Concept." Harvard Business School Case 599-049, August 1998. (Revised August 2002.) (request a courtesy copy.)