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All HBS Web
(1,317)
- Faculty Publications (485)
- February 2018 (Revised December 2019)
- Case
Rise of the Drones: Identified Technologies
By: Andy Wu and George Gonzalez
The founder and CEO of Identified Technologies, a Pittsburgh-based drone software and services company, faces a dilemma when San Francisco–based DroneDeploy begins to disrupt the industry with its drone software platform. Identified Technologies needs to consider...
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Keywords:
Applications and Software;
Digital Platforms;
Disruption;
Network Effects;
Computer Industry;
Computer Industry;
Pittsburgh;
San Francisco
Wu, Andy, and George Gonzalez. "Rise of the Drones: Identified Technologies." Harvard Business School Case 718-482, February 2018. (Revised December 2019.)
- January 2018 (Revised August 2020)
- Background Note
Continuous Software Development: Agile's Successor
By: Jeffrey J. Bussgang, Samuel Clemens and Olivia Hull
In recent years, the twin software development methodologies of continuous delivery and continuous deployment have risen to prominence in the start-up world and beyond. These methods have enabled technology companies large and small to accelerate their product...
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Keywords:
Continuous Improvement;
Continuous Development;
Continuous Delivery;
Continuous Integration;
Product Development Processes;
Computer Programming;
Agile;
Waterfall;
Software Applications;
Software Engineering;
Applications and Software;
Information Technology;
Technological Innovation;
Product Development;
Customer Focus and Relationships;
Entrepreneurship;
Organizational Change and Adaptation;
Organizational Structure;
Quality;
Product Marketing;
Product;
Infrastructure;
Information Infrastructure;
Computer Industry;
Computer Industry;
Computer Industry;
Computer Industry;
Massachusetts;
Boston
Bussgang, Jeffrey J., Samuel Clemens, and Olivia Hull. "Continuous Software Development: Agile's Successor." Harvard Business School Background Note 818-055, January 2018. (Revised August 2020.)
- October 2017
- Case
The Transformation of Microsoft
By: C. Fritz Foley, E. Scott Mayfield and F. Katelynn Boland
In early 2015, Amy Hood, CFO of Microsoft, and the rest of the senior leadership team faced a set of fundamental choices. The firm had opportunities to serve customers in ways that would be associated with higher growth but lower margin. Some of these opportunities...
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Keywords:
Growth;
Corporate Finance;
Valuation;
Growth Management;
Communication Strategy;
Transformation;
Information Technology Industry;
Information Technology Industry;
United States
Foley, C. Fritz, E. Scott Mayfield, and F. Katelynn Boland. "The Transformation of Microsoft." Harvard Business School Case 218-048, October 2017.
- May 2017 (Revised February 2018)
- Supplement
VMware and the Public Cloud (B)
By: Raffaella Sadun and Christine Snively
Supplements the (A) case.
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Keywords:
Information Technology;
Information Infrastructure;
Applications and Software;
Computer Industry;
Computer Industry;
Computer Industry
Sadun, Raffaella, and Christine Snively. "VMware and the Public Cloud (B)." Harvard Business School Supplement 717-515, May 2017. (Revised February 2018.)
- March 2017 (Revised February 2018)
- Case
VMware and the Public Cloud
By: Raffaella Sadun and Christine Snively
In 2015, VMware, a pioneer in server and network virtualization and a member of parent company EMC’s “federation” of companies, had set its sights on becoming a leading public cloud provider. Two years prior, VMware first entered the public cloud market with its vCloud...
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Keywords:
Information Technology;
Information Infrastructure;
Applications and Software;
Growth and Development Strategy;
Internet and the Web;
Computer Industry;
Computer Industry;
Computer Industry
Sadun, Raffaella, and Christine Snively. "VMware and the Public Cloud." Harvard Business School Case 717-480, March 2017. (Revised February 2018.)
- 2017
- Working Paper
Explaining the Vertical-to-Horizontal Transition in the Computer Industry
This paper seeks to explain the technological forces that led to the rise of vertically integrated corporations in the late 19th century and the opposing forces that led to a vertical-to-horizontal transition in the computer industry 100 years later. I first model the...
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Keywords:
Organizational Design;
Business History;
Vertical Integration;
Horizontal Integration;
Digital Platforms;
Computer Industry
Baldwin, Carliss Y. "Explaining the Vertical-to-Horizontal Transition in the Computer Industry." Harvard Business School Working Paper, No. 17-084, March 2017.
- February 2017 (Revised May 2017)
- Case
Rapid7
By: Mitchell Weiss, Paul Gompers and Silpa Kovvali
That Corey Thomas, vice president at Boston-based Rapid7, Inc., was about to enter his investor’s boardroom to negotiate a potential acquisition of Metasploit, LLC, was already an unlikely achievement of sorts. After all, Rapid7 was a venture-backed, corporate...
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- Article
Dissecting Costs of CT Study: Application of TDABC (Time-driven Activity-based Costing) in a Tertiary Academic Center
By: Robert S. Kaplan, Yoshimi Anzai, Marta E. Heilbrun, Derek Haas, Luca Boi, Kirk Moshre, Satoshi Minoshima and Vivian S. Lee
The lack of understanding the true costs (not charges) of delivering health care services poses tremendous challenges in the containment of health care costs. In this study, we applied an established cost accounting method, time-driven activity-based costing (TDABC),...
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Keywords:
Healthcare Costs;
Medical Imaging;
Computed Tomography;
Activity-Based Costing;
Cost Accounting;
Activity Based Costing and Management;
Health Care and Treatment;
Performance Efficiency;
Health Industry
Kaplan, Robert S., Yoshimi Anzai, Marta E. Heilbrun, Derek Haas, Luca Boi, Kirk Moshre, Satoshi Minoshima, and Vivian S. Lee. "Dissecting Costs of CT Study: Application of TDABC (Time-driven Activity-based Costing) in a Tertiary Academic Center." Academic Radiology 24, no. 2 (February 2017): 200–208.
- December 2016 (Revised December 2017)
- Case
Faber-Castell
By: Ryan Raffaelli and Christine Snively
By 2016, Count Anton-Wolfgang von Faber-Castell had led the 255-year-old pencil manufacturer Faber-Castell through waves of technological change. The pocket calculator decimated Faber-Castell’s slide rule business in the 1970s, and computer aided design technology...
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Raffaelli, Ryan, and Christine Snively. "Faber-Castell." Harvard Business School Case 417-010, December 2016. (Revised December 2017.)
- November 2016 (Revised July 2019)
- Case
Lenovo to Buy IBM PC: Integration Challenges
By: David G. Fubini and Christine Snively
In December 2004, Chinese computer manufacturer Lenovo announced its purchase of IBM’s PC division. At the time, few industry observers were optimistic about the merger of these entities with seemingly opposite company cultures. How should the two entities plan to...
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Keywords:
Integration;
Strategy;
Organizational Culture;
Computer Industry;
Computer Industry;
United States;
China
Fubini, David G., and Christine Snively. "Lenovo to Buy IBM PC: Integration Challenges." Harvard Business School Case 417-042, November 2016. (Revised July 2019.)
- November 2016 (Revised October 2018)
- Case
Formlabs: Selling a New 3D Printer
By: Frank V. Cespedes, Olivia Hull and Amram Migdal
Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and...
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Keywords:
3D Printing And Manufacturing;
Sales Channel Development;
Sales Strategy;
Entrepreneurial Management;
Product Engineering;
Prototype;
Prototyping;
Entrepreneurship;
Product Launch;
Information Infrastructure;
Business Startups;
Customers;
Technological Innovation;
Growth and Development Strategy;
Technology Adoption;
Marketing Channels;
Marketing Strategy;
Product Positioning;
Demand and Consumers;
Sales;
Salesforce Management;
Technology Industry;
Technology Industry;
Technology Industry;
United States;
Massachusetts;
Europe;
Asia
Cespedes, Frank V., Olivia Hull, and Amram Migdal. "Formlabs: Selling a New 3D Printer." Harvard Business School Case 817-001, November 2016. (Revised October 2018.)
- August 2016 (Revised November 2019)
- Supplement
eSig: Growth Analysis
By: Mark N. Roberge and Thomas R. Eisenmann
eSig, an early-stage startup, offers an electronic signature application as a "freemium" product, i.e., users can upgrade from a free basic version to a premium version by paying a subscription fee. Using 9 months of data from 50,000 user activations, available as a...
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- August 2016 (Revised November 2019)
- Case
eSig: Growth Analysis
By: Mark Roberge and Tom Eisenmann
eSig, an early-stage startup, offers an electronic signature application as a "freemium" product, i.e., users can upgrade from a free basic version to a premium version by paying a subscription fee. Using 9 months of data from 50,000 user activations (available as a...
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Keywords:
Esignature;
Computer Software;
Business or Company Management;
Marketing Channels;
Applications and Software;
Business Startups;
Computer Industry
Roberge, Mark, and Tom Eisenmann. "eSig: Growth Analysis." Harvard Business School Case 817-009, August 2016. (Revised November 2019.)
- July 2016 (Revised March 2024)
- Case
Alphabet Eyes New Frontiers (A)
By: Juan Alcacer, Raffaella Sadun, Olivia Hull and Kerry Herman
In October 2015, Google restructured into Alphabet, a holding company, which analysts said would facilitate innovation among its diverse subsidiaries. But when news reports surfaced revealing struggles within Alphabet companies including Nest, the smart thermostat...
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Keywords:
Innovation;
Conglomerates;
Corporate Restructuring;
Google;
Corporate Strategy;
Corporate Entrepreneurship;
Innovation Strategy;
Business and Stakeholder Relations;
Research and Development;
Diversification;
Financial Reporting;
Talent and Talent Management;
Technology Industry;
Technology Industry;
California;
United States
Alcacer, Juan, Raffaella Sadun, Olivia Hull, and Kerry Herman. "Alphabet Eyes New Frontiers (A)." Harvard Business School Case 717-418, July 2016. (Revised March 2024.)
- July 2016 (Revised November 2018)
- Case
Code.org
By: John J-H Kim, Lauren Barley and Allison M. Ciechanover
The case explores Hadi Partovi’s mission to provide every K-12 student in the United States the opportunity to learn computer science. Students can assess how Partovi transformed his passion into an organization that reached millions around the globe through the launch...
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Keywords:
Nonprofit Organizations;
Information Technology;
Information Infrastructure;
Applications and Software;
Education;
Education Industry;
United States
Kim, John J-H, Lauren Barley, and Allison M. Ciechanover. "Code.org." Harvard Business School Case 317-008, July 2016. (Revised November 2018.)
- June 2016
- Teaching Note
$19B 4 txt app WhatsApp...omg!
By: David J. Collis
Teaching note for HBS No. 715-441 on Facebook's $22 billion acquisition of WhatsApp.
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- May 2016 (Revised April 2018)
- Case
Building the Digital Manufacturing Enterprise of the Future at Siemens
By: Willy Shih
This case describes the motivation for and the development of Siemens' digital manufacturing enterprise vision, which became the foundation for its implementation of Industrie 4.0. While the effort started with a purely defensive move by Anton Huber, head of the...
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Keywords:
Big Data;
Internet Of Things;
Internet Of Everything;
Industrie 4.0;
Digital Factory;
Digital Enterprise;
Digital Manufacturing;
Manufacturing;
Production Management;
Production Planning;
Computer Software;
Germany;
German Manufacturing;
Machinery and Machining;
Information Technology;
Digital Platforms;
Technological Innovation;
Production;
Supply Chain;
Applications and Software;
Information Infrastructure;
Internet and the Web;
Analytics and Data Science;
Manufacturing Industry;
Germany
Shih, Willy. "Building the Digital Manufacturing Enterprise of the Future at Siemens." Harvard Business School Case 616-060, May 2016. (Revised April 2018.)
- March 8, 2016
- Article
Cognitive Fatigue Influences Students' Performance on Standardized Tests
By: Hans Henrik Sievertsen, F. Gino and Marco Piovesan
Using test data for all children attending Danish public schools between school years 2009–2010 and 2012–2013, we examine how the time of the test affects performance. Test time is determined by the weekly class schedule and computer availability at the school. We find...
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Sievertsen, Hans Henrik, F. Gino, and Marco Piovesan. "Cognitive Fatigue Influences Students' Performance on Standardized Tests." Proceedings of the National Academy of Sciences 113, no. 10 (March 8, 2016).
- 2016
- Teaching Note
Advanced Leadership Pathways: Shelly London and Ethics Education
By: Rosabeth Moss Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone
Teaching Note for Case 313-028. Following a successful career as a Senior Vice President, Vice President, and Chief Communications Officer at two large corporate companies, Shelly London became a Harvard Advanced Leadership Fellow. During her fellowship she set out to...
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Keywords:
Ethics;
Education;
Moral Sensibility;
Behavior;
Decision Making;
Leadership;
Innovation and Management;
Change Management;
Social Enterprise;
Education Industry;
Education Industry;
North and Central America
Kanter, Rosabeth Moss, Tessa Natanay Hamilton, and Ai-Ling Jamila Malone. "Advanced Leadership Pathways: Shelly London and Ethics Education." Harvard Business Publishing Teaching Note, 2016. (Harvard Advanced Leadership Initiative.)
- January 2016 (Revised January 2017)
- Case
Rumie: Bringing Digital Education to the Underserved
By: John J-H Kim and Amram Migdal
In fall of 2015, the Toronto, Canada–based education technology nonprofit Rumie had distributed thousands of computer tablets preloaded with collections of thousands of pieces of curated educational content to nongovernmental organizations (NGOs) in some of the most...
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Keywords:
Edtech;
Education Technology;
Social Enterprise;
Nonprofit;
Education Startup;
Technological Innovation;
Nonprofit Organizations;
Social Entrepreneurship;
Education;
Business Startups;
Education Industry;
Canada;
Africa
Kim, John J-H, and Amram Migdal. "Rumie: Bringing Digital Education to the Underserved." Harvard Business School Case 316-140, January 2016. (Revised January 2017.)