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Show Results For
-
All HBS Web
(2,789)
- People (12)
- News (708)
- Research (1,410)
- Events (11)
- Multimedia (10)
- Faculty Publications (683)
C. Fritz Foley
C. Fritz Foley is the Andre R. Jakurski Professor of Business Administration and Senior Associate Dean (SAD) for External Relations. As SAD, Foley works with ER to enhance alumni engagement, expand opportunities for lifelong learning, and develop fundraising... View Details
- 02 Aug 2020
- What Do You Think?
Is the 'Experimentation Organization' Becoming the Competitive Gold Standard?
Korrawin SUMMING UP Will Digital Experimentation Take Hold in Industies Outside High Tech? The several responses to this month’s column generally were favorable to the notion that experimentation is gaining momentum as an everyday habit...
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- January 1996 (Revised February 1997)
- Case
Exploring Brand-Person Relationships: Three Life Histories
The idea that "relationships" exist between consumers and products has implicitly occupied a central place in brand marketing thought and practice. Now as relational (one-on-one) marketing is said to be replacing transactional (mass) marketing as the dominant paradigm...
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Fournier, Susan M. "Exploring Brand-Person Relationships: Three Life Histories." Harvard Business School Case 596-093, January 1996. (Revised February 1997.)
- Research Summary
Rooting Marketing Strategy in Human Universals
Localization strategies can be costly to implement while globalization strategies may fail to develop or create demand by stressing readily shared product features rather than shared needs. Thus the question: Is there, somewhere between the extremes of localization...
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- 2008
- Simulation
Strategic Innovation Simulation: Back Bay Battery
By: Willy C. Shih and Clayton Christensen
This online simulation allows students to play the role of a business unit manager at Back Bay Battery Company who faces the dilemma of balancing a portfolio of investment strategies across products in the rechargeable battery space. Players have to manage R&D...
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Keywords:
Competitive Strategy;
Disruptive Innovation;
Growth and Development Strategy;
Innovation and Management;
Investment;
Product Development;
Research and Development;
Battery Industry
Shih, Willy C., and Clayton Christensen. "Strategic Innovation Simulation: Back Bay Battery." Simulation and Teaching Note. Watertown, MA: Harvard Business School Publishing, 2008. Electronic. (2656-HTM-ENG.)
- 19 Feb 2021
- News
Was a three-week trip to New Orleans for work or vacation? Both.
- 01 Nov 2020
- News
Our Work-from-Anywhere Future
- 07 Apr 2009
- First Look
First Look: April 7, 2009
additional demand for its products and services. How, then, should The Home Depot organize itself in advance of disaster events? Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=309055 Neck & Neck:...
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Keywords:
Martha Lagace
- April 2001 (Revised August 2001)
- Case
Color Kinetics Incorporated (A)
By: Das Narayandas and Mary N. Caravella
Two-year-old start-up Color Kinetics has developed unique colored lighting technology using digitally controlled LEDs, and has developed that technology into a successful line of products for its first targeted market of "retailtainment." Now in November 1999, the...
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Keywords:
Business Startups;
Growth and Development;
Management Teams;
Marketing Strategy;
Product Launch;
Market Entry and Exit;
Business Strategy;
Corporate Strategy;
Electronics Industry
Narayandas, Das, and Mary N. Caravella. "Color Kinetics Incorporated (A)." Harvard Business School Case 501-077, April 2001. (Revised August 2001.)
- 25 Apr 2023
- Op-Ed
How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model
information technology to directly match consumer demand to dispersed production by a collection of factories in China. This method of reaching customers should inspire any business that provides products or...
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- Research Summary
Overview
By: Frank Nagle
Professor Nagle studies how competitors can collaborate on the creation of core technologies, while still competing on the products and services built on top of them. His research falls into the broader categories of the futures of work, the economics of IT, and...
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- January 2015 (Revised November 2016)
- Case
La Martina: Leveraging Polo's Luxury Lifestyle
By: Anat Keinan, Maria Fernanda Miguel and Sandrine Crener
Founded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a...
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Keywords:
Luxury Brand;
Digital Marketing;
Premium Brands;
Fashion;
Leather Goods;
Retail;
Globalization;
Brand Positioning;
Brand Extension;
Lifestyle Brand;
Growth Strategy;
Polo;
Entrepreneurship;
Family Business;
Brand Partnerships;
Business Model;
Product Positioning;
Diversification;
Luxury;
Sports;
Brands and Branding;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Buenos Aires
Keinan, Anat, Maria Fernanda Miguel, and Sandrine Crener. "La Martina: Leveraging Polo's Luxury Lifestyle." Harvard Business School Case 515-085, January 2015. (Revised November 2016.)
- Article
Small Worlds and Regional Innovation
Small-world networks have attracted much theoretical attention and are widely thought to enhance creativity. Yet empirical studies of their evolution and evidence of their benefits remain scarce. We develop and exploit a novel database on patent coauthorship to...
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Keywords:
Geographic Location;
Collaborative Innovation and Invention;
Patents;
Performance Productivity;
Creativity;
Social and Collaborative Networks
Fleming, Lee, Charles King III, and Adam Juda. "Small Worlds and Regional Innovation." Organization Science 18, no. 6 (November–December 2007).
- Research Summary
Overview
By: Isamar Troncoso
Professor Troncoso's research explores problems related to digital marketplaces and AI applications in marketing, and combines toolkits from econometrics, causal inference, and machine learning. She has studied how different platform design choices can lead to...
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Sleeping with Your Smartphone
Does it have to be this way? Can't resist checking your smartphone or mobile device? Sure, all this connectivity keeps you in touch with your team and the office--but at what cost? In "Sleeping with Your Smartphone," Harvard Business School professor Leslie Perlow...
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- 29 Apr 2008
- First Look
First Look: April 29, 2008
assessment and development. The (A) case describes the firm's strategic position as the "manufacturer" of three primary product lines—annuities, insurance, and mutual funds—which they sell to banks, broker/dealers, and...
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Keywords:
Martha Lagace
- June 2011 (Revised May 2012)
- Case
Procter & Gamble: Marketing Capabilities
By: Rebecca M. Henderson and Ryan Johnson
P&G had become known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more recent experiments...
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Keywords:
Advertising;
Change Management;
Globalized Markets and Industries;
Innovation Strategy;
Brands and Branding;
Marketing Communications;
Expansion;
Consumer Products Industry
Henderson, Rebecca M., and Ryan Johnson. "Procter & Gamble: Marketing Capabilities." Harvard Business School Case 311-117, June 2011. (Revised May 2012.)
- 06 Jul 2012
- News