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All HBS Web
(1,667)
- People (1)
- News (242)
- Research (1,262)
- Events (3)
- Multimedia (2)
- Faculty Publications (730)
- 19 Jun 2007
- First Look
First Look: June 19, 2007
also show that the internal control provisions of section 404 of Sarbanes-Oxley make royalty arrangements based on self-reporting more attractive. Download the paper: http://www.hbs.edu/research/pdf/07-100.pdf Toward a Theory of View Details
Keywords:
Martha Lagace
- June 2009
- Article
How Concepts Affect Consumption
By: Dan Ariely and Michael I. Norton
Duke behavioral economist Ariely and Harvard Business School professor Norton explore how our consumption of concepts influences physical consumption, both positively and negatively.
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Ariely, Dan, and Michael I. Norton. "How Concepts Affect Consumption." Harvard Business Review 87, no. 6 (June 2009).
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
devices, such as smart phones and tablets. Another question to be answered: Where are people visiting when they are not on the top sites that most everyone looks at? With some 4 million URLs in the dataset, Greenstein wants to explore View Details
- 2019
- Working Paper
Optimal Interventions for Increasing Healthy Food Consumption Among Low Income Households
By: Retsef Levi, Elisabeth Paulson and Georgia Perakis
The federal government currently spends over $100 billion per year on policies aimed to increase fruit and vegetable (FV) consumption among low income households. These include price-, nutrition education-, and access-related interventions. Currently, the government...
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Keywords:
Bi-level Optimization;
Optimal Subsidies;
Public Policy;
Food Policy;
Central Planner;
Government Administration;
Poverty;
Food;
Nutrition
Levi, Retsef, Elisabeth Paulson, and Georgia Perakis. "Optimal Interventions for Increasing Healthy Food Consumption Among Low Income Households." MIT Sloan Research Paper, No. 6053-19, November 2019.
- March 2010
- Background Note
Airline Travel in the U.S.
By: Sunil Gupta and Kavita Shukla
How should airlines respond to the rising share of Online Travel Agencies (OTAs) as consumers increasingly search the web to buy tickets?
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Keywords:
Management;
Marketing Channels;
Consumer Behavior;
Market Participation;
Agency Theory;
Online Technology;
Aerospace Industry;
United States
Gupta, Sunil, and Kavita Shukla. "Airline Travel in the U.S." Harvard Business School Background Note 510-096, March 2010.
- November – December 2011
- Article
Competitive Strategy for Open Source Software
By: Vineet Kumar, Brett Gordon and Kannan Srinivasan
Commercial open source software (COSS) products-privately developed software based on publicly available source code-represent a rapidly growing, multibillion-dollar market. A unique aspect of competition in the COSS market is that many open source licenses require...
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Keywords:
Applications and Software;
Competitive Strategy;
Product Development;
Growth and Development;
Markets;
Motivation and Incentives;
Quality;
Policy;
Perspective;
Profit;
Open Source Distribution;
Emerging Markets
Kumar, Vineet, Brett Gordon, and Kannan Srinivasan. "Competitive Strategy for Open Source Software." Marketing Science 30, no. 6 (November–December 2011): 1066–1078.
- April 2020
- Article
Field Comparisons of Incentive-Compatible Preference Elicitation Techniques
By: Shawn A. Cole, A. Nilesh Fernando, Daniel Stein and Jeremy Tobacman
Knowledge of consumer demand is important for firms, policy makers, and economists. One common tool for incentive-compatible demand elicitation, the Becker-DeGroot-Marschak (BDM) mechanism, has been widely used in laboratory settings but rarely evaluated for...
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Keywords:
Incentive-compatible Elicitation;
Experimental Methods;
Weather Insurance;
Rainfall Insurance;
Agricultural Extension;
Demand and Consumers
Cole, Shawn A., A. Nilesh Fernando, Daniel Stein, and Jeremy Tobacman. "Field Comparisons of Incentive-Compatible Preference Elicitation Techniques." Journal of Economic Behavior & Organization 172 (April 2020): 33–56.
- November 2021
- Article
Ratings, Reviews, and the Marketing of New Products
By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek
We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics. We construct a two-period model where consumers value quality and are heterogeneous in their taste for the new...
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Keywords:
Online Reviews;
Product Ratings;
Social Networks;
Word Of Mouth;
Pricing;
User-generated Content;
Advertising;
Product Marketing;
Price;
Consumer Behavior;
Product Positioning;
Social Media
Fainmesser, Itay P., Dominique Olié Lauga, and Elie Ofek. "Ratings, Reviews, and the Marketing of New Products." Management Science 67, no. 11 (November 2021): 7023–7045.
Jill J. Avery
Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details
- 24 Jun 2013
- Research & Ideas
Is Your iPhone Turning You Into a Wimp?
monitor? The answer may determine whether you'll play the wimp or the hero in your next office meeting. The body posture inherent in operating everyday gadgets affects not only your back, but your demeanor, reports a new experimental study entitled iPosture: The Size...
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- 15 Oct 2014
- Research & Ideas
Apple Pay’s Technology Adoption Problem
when several other similar services with big name sponsors such as Google have failed to gain much traction? Apple has a chicken-and-egg game to solve. Consumers won't use the service unless it's in use at a compelling number of stores....
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- May 2023
- Article
Self-Preferencing at Amazon: Evidence from Search Rankings
By: Chiara Farronato, Andrey Fradkin and Alexander MacKay
We study whether Amazon engages in self-preferencing on its marketplace by favoring its own brands (e.g., Amazon Basics) in search. To address this question, we collect new micro-level consumer search data using a custom browser extension installed by a panel of study...
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Farronato, Chiara, Andrey Fradkin, and Alexander MacKay. "Self-Preferencing at Amazon: Evidence from Search Rankings." AEA Papers and Proceedings 113 (May 2023): 239–243.
- June 2013
- Article
What Is Privacy Worth?
By: Alessandro Acquisti, Leslie K. John and George Loewenstein
Understanding the value that individuals assign to the protection of their personal data is of great importance for business, law, and public policy. We use a field experiment informed by behavioral economics and decision research to investigate individual privacy...
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Acquisti, Alessandro, Leslie K. John, and George Loewenstein. "What Is Privacy Worth?" Journal of Legal Studies 42, no. 2 (June 2013): 249–274.
- January 2019 (Revised October 2020)
- Technical Note
Brand Storytelling
By: Jill Avery
Marketers have long appreciated the value and power of storytelling. Stories fill brands with resonant and relevant meaning and empower brands to serve as critical elements in the lives of consumers. Mastering the art of brand storytelling is an increasingly important...
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Keywords:
Brand Communication;
Brand Management;
Brand Storytelling;
Marketing;
Marketing Communications;
Brands and Branding;
Marketing Strategy;
Advertising;
Consumer Behavior;
Consumer Products Industry
Avery, Jill. "Brand Storytelling." Harvard Business School Technical Note 519-049, January 2019. (Revised October 2020.)
- November 2022
- Background Note
The Future of E-Commerce: Lessons from the Livestream Wars in China
By: Ayelet Israeli, Jeremy Yang and Billy Chan
This note explores the emerging multi-billion dollar commerce trend of livestream commerce. Livestream commerce is the sale of goods or services directly to consumers via live shows on digital platforms (such as social media or e-commerce platforms). It is a form of...
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Keywords:
Retail;
Retailing;
E-commerce;
E-Commerce Strategy;
Ecommerce;
Channels Of Distribution;
Marketing Communication;
Livestream Commerce;
Marketing;
Marketing Channels;
Marketing Strategy;
Advertising;
Brands and Branding;
Media;
Consumer Behavior;
Social Media;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
China;
United States;
United Kingdom
Israeli, Ayelet, Jeremy Yang, and Billy Chan. "The Future of E-Commerce: Lessons from the Livestream Wars in China." Harvard Business School Background Note 523-055, November 2022.
- 09 May 2018
- Research & Ideas
A Simple Way for Restaurant Inspectors to Improve Food Safety
and the less energy you’re going to have to discover violations” “This study brought together Maria’s interest in how scheduling affects workers’ behavior and how that affects quality or productivity, and my interest in studying the...
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- March–April 2013
- Article
Expected Firm Altruism, Quality Provision, and Brand Extensions
By: Julio J. Rotemberg
A setting is considered where consumers keep track of the extent to which brands care about them, which is modeled as altruism of brands towards their target consumers. Consumers who purchase an experience good of high quality reasonably deduce that the supplier of...
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Rotemberg, Julio J. "Expected Firm Altruism, Quality Provision, and Brand Extensions." Marketing Science 32, no. 2 (March–April 2013): 325–341.
- 02 Sep 2008
- Research & Ideas
Indulgence vs. Regret: Investing in Future Memories
being toovirtuous and hard-working. She also presents a strategy to correct this behavior. Aside from influencing how people choose to live their lives, Keinan's findings have implications for marketers hoping to convince consumers to...
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Keywords:
by Julia Hanna
- 05 Jul 2006
- Working Paper Summaries
The IPS Property
- January 1996 (Revised February 1997)
- Case
Exploring Brand-Person Relationships: Three Life Histories
The idea that "relationships" exist between consumers and products has implicitly occupied a central place in brand marketing thought and practice. Now as relational (one-on-one) marketing is said to be replacing transactional (mass) marketing as the dominant paradigm...
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Fournier, Susan M. "Exploring Brand-Person Relationships: Three Life Histories." Harvard Business School Case 596-093, January 1996. (Revised February 1997.)