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Show Results For
-
All HBS Web
(881)
- People (2)
- News (114)
- Research (653)
- Events (8)
- Multimedia (1)
- Faculty Publications (260)
Elizabeth A. Keenan
Elizabeth is visting Boston University Questrom School of Business for the 2023-24 academic year.
Elizabeth Keenan is an assistant professor of business administration in the Marketing Unit. She teaches the Purpose-Driven Marketing...
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- January 2008 (Revised January 2009)
- Case
The Armstrong Investigation
By: David Moss and Eugene Kintgen
In the early 20th century, public outrage at certain life insurance practices led to an investigation in New York State that threatened to curtail growth in the industry. Charles Evans Hughes guided the four-month-long Armstrong Investigation, which made startling...
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Keywords:
Crime and Corruption;
Annuities;
Insurance;
Governing Rules, Regulations, and Reforms;
Insurance Industry;
New York (state, US)
Moss, David, and Eugene Kintgen. "The Armstrong Investigation." Harvard Business School Case 708-034, January 2008. (Revised January 2009.)
- Article
The Social Utility of Feature Creep
By: Debora V. Thompson and Michael I. Norton
Previous research shows that consumers frequently choose products with too many features that they later find difficult to use. Our research shows that this seemingly suboptimal behavior may in fact confer benefits when factoring in the social context of consumption....
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Keywords:
Impression Management;
Social Influence;
Conspicuous Consumption;
Signaling;
Product Features;
Consumer Behavior;
Information Technology;
Experience and Expertise;
Status and Position
Thompson, Debora V., and Michael I. Norton. "The Social Utility of Feature Creep." Journal of Marketing Research (JMR) 48, no. 3 (June 2011): 555–565.
- December 2018 (Revised September 2019)
- Case
Brand Activism: Nike and Colin Kaepernick
By: Jill Avery and Koen Pauwels
Nike's selection of politically polarizing Colin Kaepernick as the spokesperson for the 30th anniversary of its iconic "Just Do It" campaign catapulted the brand into the media spotlight and made it a political flashpoint for consumers across America. Would the choice...
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Keywords:
Digital Marketing;
Entertainment;
Politics;
Activism;
Brand Equity;
Marketing;
Marketing Strategy;
Brands and Branding;
Marketing Communications;
Sports;
Advertising;
Social Media;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States;
North America
Avery, Jill, and Koen Pauwels. "Brand Activism: Nike and Colin Kaepernick." Harvard Business School Case 519-046, December 2018. (Revised September 2019.)
- February 2010 (Revised June 2012)
- Case
"Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S.
By: Elie Ofek and Polly Ribatt
How will U.S. consumers respond to the proliferation of alternative-fuel vehicles, such as cars powered partially or completely by electricity, in the coming decade? After a century in which fossil fuel-powered vehicles dominated the market, it appeared consumers would...
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Keywords:
Energy Sources;
Policy;
Marketing;
Demand and Consumers;
Business and Government Relations;
Natural Environment;
Pollutants;
Adoption;
Auto Industry;
United States
Ofek, Elie, and Polly Ribatt. "Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S. Harvard Business School Case 510-076, February 2010. (Revised June 2012.)
- 11 Dec 2018
- News
Herzlinger Editorial Influences Federal Healthcare Policy
- November 2023 (Revised November 2023)
- Background Note
Life Cycle Assessment: An Overview
By: Willy C. Shih, Michael W. Toffel and Kelsey Carter
Life cycle assessment (LCA) is a holistic approach to quantifying the environmental impacts—including resources consumed and wastes produced—associated with the entire life cycle of a product, from the production or extraction of the raw materials used in its creation,...
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- 05 Jun 2019
- Blog Post
Exploring the Beauty Industry through an Independent Project
they are paid to promote specific products. Beauty communities are emerging in new places, online and in person, and brands must go where their customers are. With the emergence of technology, there has been a democratization of influence and View Details
- 2010
- Working Paper
Quality Provision, Expected Firm Altruism and Brand Extensions
By: Julio J. Rotemberg
This paper studies quality choice in a model where consumers expect firms to act altruistically. It is shown that, under plausible assumptions regarding this altruism and the reaction of consumers to firms that demonstrate insufficient altruism, existing firms (or...
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Keywords:
Brands and Branding;
Consumer Behavior;
Product Development;
Corporate Social Responsibility and Impact;
Quality;
Mathematical Methods
Rotemberg, Julio J. "Quality Provision, Expected Firm Altruism and Brand Extensions." NBER Working Paper Series, No. 15635, January 2010.
- August 2019 (Revised April 2020)
- Case
Transforming Hindustan Unilever
By: Krishna G. Palepu and Rachna Tahilyani
In October 2013, when Sanjiv Mehta had taken over the reins of Unilever’s business in India and the larger South Asia region, Hindustan Unilever (HUL) had been going through a difficult time. Caught in the midst of a weakening economy, falling consumer spending, and...
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Keywords:
Change Management;
Transformation;
Leading Change;
Performance Improvement;
Consumer Products Industry;
India
Palepu, Krishna G., and Rachna Tahilyani. "Transforming Hindustan Unilever." Harvard Business School Case 120-022, August 2019. (Revised April 2020.)
- 2012
- Article
Behavioral Economics and the Psychology of Fruit and Vegetable Consumption
By: Joe Price and Jason Riis
Behavioral economics is an emerging paradigm that challenges the assumptions and predictions of classical economics. This new paradigm emphasizes that consumers do not always make optimal use of available information nor do they always make choices and tradeoffs in a...
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Keywords:
Plant-Based Agribusiness;
Food;
Social Marketing;
Decision Choices and Conditions;
Consumer Behavior;
Nutrition
Price, Joe, and Jason Riis. "Behavioral Economics and the Psychology of Fruit and Vegetable Consumption." Journal of Food Studies 1, no. 1 (2012): 1–13.
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
South Africa and spread worldwide, how Lipton tea became the world's biggest tea brand, the origins of the sensual Magnum ice cream, and how Pond's Cream became a Unilever brand. The story behind the brands has been presented also. Dove and Sunsilk, Omo and Surf, Rama...
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- 17 Jul 2023
- Blog Post
Sustainability Career Advice from the Career & Professional Development Office
about, whether it’s by eating a primarily plant-based diet or using clean products in my home. I am interested in the psychology of what will drive consumer decisions to make thoughtful choices so that we...
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- 16 Jul 2007
- Research & Ideas
Understanding the ‘Want’ vs. ’Should’ Decision
Like having both an angel and a devil whispering advice in our ears, consumers often wrestle with the "want" versus "should" decision. Yes, I want to purchase that chocolate bar, but I should snack on granola instead....
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- February 2012 (Revised January 2013)
- Case
The New York Times Paywall
On March 28, 2011, The New York Times website became a restricted site where most of the content was protected behind a "paywall." Users who exceeded the limit of 20 free articles per month were required to pay for either a digital or print subscription. The newspaper...
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Kumar, Vineet, Bharat Anand, Sunil Gupta, and Felix Oberholzer-Gee. "The New York Times Paywall." Harvard Business School Case 512-077, February 2012. (Revised January 2013.)
- August 2018
- Teaching Note
IguanaFix
By: Frank V. Cespedes and Thomas Eisenmann
Teaching Note for HBS No. 817-056. IguanaFix, based in Argentina, is a platform business that connects consumers with home improvement contractors. The founders are evaluating growth options and an investment offer. The case focuses on scaling issues for a venture...
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- 26 Nov 2019
- News
Who Killed Healthcare? Dr Regina Herzlinger Knows Who’s Guilty
- 26 Apr 2010
- Research & Ideas
When Other Companies Compete Like Crazy, Dare to Be Different
is an exploration of what it means for a business to be different, to be meaningfully different, to be different in a way that makes a difference to consumers," she says. “Differentiation is a way of thinking.” An authority on innovative View Details
Keywords:
by Sarah Jane Gilbert
- 07 Aug 2006
- Research & Ideas
Whatever Happened to Caveat Emptor?
What are the practical implications of your research for producers? A: Important dimensions of consumer choice emerge in response to the institutional context in which they operate. If we place the same...
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