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Show Results For
-
All HBS Web
(882)
- People (2)
- News (114)
- Research (654)
- Events (8)
- Multimedia (1)
- Faculty Publications (260)
- 25 May 2020
- Research & Ideas
Has Occupational Licensing Outlived Its Usefulness?
Informing consumers and restricting bad apples: that’s the dual role that occupational licensing is supposed to play. If a plumber, painting contractor, or HVAC repairer has a license it should matter to View Details
- 2011
- Working Paper
The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments
By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different...
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Keywords:
Decision Choices and Conditions;
Forecasting and Prediction;
Investment;
Brands and Branding;
Marketing Strategy;
Demand and Consumers;
Mathematical Methods
Liu, Qiang, Thomas J. Steenburgh, and Sachin Gupta. "The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments." Harvard Business School Working Paper, No. 12-012, September 2011.
- July – August 2008
- Article
When Virtue Is a Vice
By: Anat Keinan and Ran Kivetz
Choosing duty over pleasure today can cause regret down the road—whereas regret over the reverse is fleeting. Marketers of luxury products and services should consider prompting customers to predict their future feelings about choices made now.
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Keywords:
Decision Choices and Conditions;
Forecasting and Prediction;
Moral Sensibility;
Marketing Strategy;
Consumer Behavior;
Emotions;
Luxury
Keinan, Anat, and Ran Kivetz. "When Virtue Is a Vice." HBS Centennial Issue Harvard Business Review 86, nos. 7/8 (July–August 2008): 22.
- 12 May 2015
- Research & Ideas
How Crowds and Experts Kickstart the Arts
Business School. "That could be both potentially positive and negative. There is a lot of critically acclaimed artwork that could be systematically overlooked by crowds. On the other hand, you could imagine that experts aren't always good at keeping in touch with where...
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- 13 Aug 2014
- Lessons from the Classroom
Managing the Family Business: Entrepreneurs Needed for Long-Run Success
activities, and build assets. There are many roles to play in a family business, but entrepreneurs are critical for long-term success.Photo: iStockPhoto Families that want to stay in business for another generation don't have a choice...
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Keywords:
by Michael J. Roberts
- 10 Oct 2018
- Research & Ideas
The Legacy of Boaty McBoatface: Beware of Customers Who Vote
from off-the-wall choices by pre-selecting acceptable outcomes on which consumers can vote—or culling options from consumer suggestions without publicizing the actual number of...
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- 01 Nov 2012
- Research & Ideas
Book Excerpt: Judgment Calls
bear. Written by Harvard Business School Visiting Professor Thomas H. Davenport and independent consultant Brook Manville, the book shares the tales of organizations that made successful choices through team-led decisions. This excerpt...
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- Article
The Re-Industrialization of the United States?
By: Willy C. Shih
Talk of "re-industrialization" in the United States has been supported by a seeming resurgence in manufacturing, but this is driven more by the end of labor arbitrage and increasing coordination costs of offshore manufacturing. Aggressive restructurings and significant...
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Keywords:
U.S. Competitiveness;
Re-industrialization;
Re-shoring;
Operations;
Production;
Supply and Industry;
Supply Chain;
Supply Chain Management;
Geographic Location;
Geography;
Globalization;
Globalized Economies and Regions;
Globalized Firms and Management;
Globalized Markets and Industries;
Labor;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States;
China;
European Union
Shih, Willy C. "The Re-Industrialization of the United States?" Wirtschaftspolitische Blätter 60, no. 2 (Second Quarter 2013): 297–312.
- August 2016
- Article
The Role of (Dis)similarity in (Mis)predicting Others' Preferences
By: Kate Barasz, Tami Kim and Leslie K. John
Consumers readily indicate liking options that appear dissimilar—for example, enjoying both rustic lake vacations and chic city vacations or liking both scholarly documentary films and action-packed thrillers. However, when predicting other consumers’ tastes for the...
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Keywords:
Perceived Similarity;
Prediction Error;
Preference Prediction;
Self-other Difference;
Social Inference;
Cognition and Thinking;
Perception;
Forecasting and Prediction
Barasz, Kate, Tami Kim, and Leslie K. John. "The Role of (Dis)similarity in (Mis)predicting Others' Preferences." Journal of Marketing Research (JMR) 53, no. 4 (August 2016): 597–607.
- 17 Feb 2010
- First Look
First Look: Feb. 17
critiques of prior work on ads as signals; namely, that ad content is irrelevant, ad exposure is unnecessary, and the choice of ads as signals is inherently arbitrary. The Consumer Psychology of Mail-in...
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Keywords:
Martha Lagace
- 13 Apr 2020
- Working Paper Summaries
The Bulletproof Glass Effect: When Privacy Notices Backfire
- 24 Feb 2009
- First Look
First Look: February 24, 2009
in the United States. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=709037 Consumer Payment Systems—United States Harvard Business School Case 909-006 In 2008, the U.S. View Details
Keywords:
Martha Lagace
- 23 Oct 2018
- Working Paper Summaries
Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets
- 02 Sep 2008
- Research & Ideas
Indulgence vs. Regret: Investing in Future Memories
Consumer Behavior," forthcoming in the Journal of Marketing Research, she and Kivetz use a series of field studies to show that when consumers anticipate their long-term regrets, they're more likely to...
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Keywords:
by Julia Hanna
- 25 May 2010
- First Look
First Look: May 25
attempting the transformation required to embrace a new, dominant technology—the choice to maintain focus on the old technology. In considering this choice we distinguish between "racing"...
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Keywords:
Martha Lagace
- 2015
- Other Teaching and Training Material
Competitive Strategies Marketing Reading
By: Jill Avery and Sunil Gupta
Core Curriculum Readings in Marketing cover the fundamental concepts, theories, and frameworks that business students must study.
This Reading illuminates the dynamics of companies in competition and offers a process for planning and executing marketing... View Details
This Reading illuminates the dynamics of companies in competition and offers a process for planning and executing marketing... View Details
Keywords:
Competitive Strategy
Avery, Jill, and Sunil Gupta. "Competitive Strategies Marketing Reading." Core Curriculum Readings Series. Boston: Harvard Business School Publishing 8158, 2015.
- 01 Aug 2018
- What Do You Think?
Are Free Trade and Free Markets Quaint Ideas From the Past?
consumers and workers, and the political realities of modern governments. That appears to be a central message conveyed by responses to this month’s column. Ian Brinkley raised the issue of shifting needs of trading partners as a problem...
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Keywords:
by James Heskett
- 18 Mar 2008
- Working Paper Summaries
Modeling Expert Opinions on Food Healthiness: A Nutrition Metric
- 01 Dec 2015
- First Look
December 1, 2015
within the firm. The inventor team composition has important consequences for how the new knowledge is exploited within and outside of the firm. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=50098 2015 The Cambridge Handbook of View Details
Keywords:
Sean Silverthorne
- 09 Sep 2015
- HBS Seminar