Show Results For
- All HBS Web (562)
- Faculty Publications (229)
Show Results For
- All HBS Web (562)
- Faculty Publications (229)
- 2006
- Working Paper
Managing Functional Biases in Organizational Forecasts: A Case Study of Consensus Forecasting in Supply Chain Planning
- February 2011
- Article
The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography
- February 1999 (Revised May 1999)
- Case
Onsale, Inc.
Kris Johnson Ferreira
Kris Ferreira is the Edgerley Family Associate Professor of Business Administration in the Technology and Operations Management (TOM) Unit. She teaches the Supply Chain Management course in the MBA elective curriculum and analytics in numerous Executive Education... View Details
Rohit Deshpande
Rohit Deshpandé is a Baker Foundation Professor and Sebastian S. Kresge Professor of Marketing, Emeritus at Harvard Business School, where he has been teaching in the Advanced Management Program,... View Details
- 11 Feb 2014
- First Look
First Look: February 11
- October 1990 (Revised July 1991)
- Case
Zenith: Marketing Research for High Definition Television (HDTV)
- December 2018 (Revised September 2019)
- Case
Brand Activism: Nike and Colin Kaepernick
- July 2012 (Revised July 2014)
- Case
Warby Parker: Vision of a 'Good' Fashion Brand
Willy C. Shih
Willy Shih is the Robert and Jane Cizik Professor of Management Practice in Business Administration. He is part of the Technology and Operations Management Unit, and he teaches in the MBA and Executive Education Programs. His expertise is in manufacturing, product... View Details
- 28 Oct 2014
- First Look
First Look: October 28
- March 2003 (Revised August 2005)
- Case
Making SMaL Big: SMaL Camera Technologies
Anita Elberse
Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.
Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details
- 12 Oct 1999
- Research & Ideas
Where Main Street Meets Wall Street
- July 2015 (Revised January 2020)
- Case
Horst Dassler, Adidas, and the Commercialization of Sport
- June 2002
- Case
Vans: Skating on Air
- 11 Apr 2000
- Research & Ideas
Financial Services 24/7
- February 2018
- Case
Montes Calcados: A Step Ahead
- February 2021
- Case