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Show Results For
-
All HBS Web
(4,141)
- People (8)
- News (585)
- Research (3,036)
- Events (19)
- Multimedia (12)
- Faculty Publications (1,983)
- 20 Nov 2007
- Working Paper Summaries
The “Fees → Savings” Link, or Purchasing Fifty Pounds of Pasta
- Career Coach
Erika Beisler
Erika Beisler (Yale School of Management ’99, Dartmouth College ‘93) is part of the CPD team. She is the industry lead for Consumer Products as well as Retail & Luxury Goods and coaches students interested in these areas. Erika also...
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- October 2002 (Revised January 2003)
- Case
McDonald's Russia: Managing a Crisis
By: Youngme E. Moon and Kerry Herman
In August 1998, George Cohon, founder and senior chairman of McDonald's Russia, is facing an economic state of emergency. Russia is in the midst of a severe currency crisis--the ruble has plummeted in value, creating massive inflation and widespread economic disarray....
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Keywords:
Currency;
Crisis Management;
Brands and Branding;
Retail Industry;
Food and Beverage Industry;
Russia
Moon, Youngme E., and Kerry Herman. "McDonald's Russia: Managing a Crisis." Harvard Business School Case 503-020, October 2002. (Revised January 2003.)
- January 2011
- Case
Clean Edge Razor: Splitting Hairs in Product Positioning
By: John A. Quelch and Heather Beckham
After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to...
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Keywords:
Project Management;
Interdepartmental Relations;
Organizational Change;
Organizational Change and Adaptation;
Leadership;
Conflict Management;
Product Positioning;
Marketing Strategy;
Relationships;
Product Development;
Consumer Products Industry;
Consumer Products Industry
Quelch, John A., and Heather Beckham. "Clean Edge Razor: Splitting Hairs in Product Positioning." Harvard Business School Brief Case 114-249, January 2011.
- 27 Mar 2016
- News
"Lo que tienen en común los mercados emergentes son sus 'mall'"
- April 2010 (Revised May 2017)
- Case
Tremblant Capital Group
By: Robin Greenwood
Brett Barakett, CEO and founder of Tremblant Capital Group, a New York–based hedge fund, must decide what to do with his fund's position in Green Mountain Coffee Roasters, which has dropped in value by more than 40% in recent months. Tremblant is a hedge fund that...
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Keywords:
Business Earnings;
Behavioral Finance;
Stocks;
Investment Funds;
Consumer Behavior;
Competitive Advantage;
Financial Services Industry;
New York (city, NY)
Greenwood, Robin. "Tremblant Capital Group." Harvard Business School Case 210-071, April 2010. (Revised May 2017.)
- 23 Nov 2010
- First Look
First Look: November 23
http://www.hbs.edu/research/pdf/11-048.pdf Regulating for Legitimacy: Consumer Credit Access in France and America Author: Gunnar Trumbull Abstract Theories of legitimate regulation have emphasized the role of governments either in fixing...
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Keywords:
Sean Silverthorne
- June 2012
- Case
GlaxoSmithKline in Brazil: Public-Private Vaccine Partnerships
By: Arthur A. Daemmrich and Ian McKown Cornell
Three years into a major public-private partnership between GlaxoSmithKline and Fiocuz, Brazil's principal health institute, the company assesses technology transfer and joint research under the agreement. GSK was selling its Synflorix vaccine (against pediatric...
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Keywords:
Public-Private Partnerships;
Business and Government Relations;
Foreign Direct Investment;
Health Care and Treatment;
Globalized Firms and Management;
Biotechnology Industry;
Pharmaceutical Industry;
Brazil
Daemmrich, Arthur A., and Ian McKown Cornell. "GlaxoSmithKline in Brazil: Public-Private Vaccine Partnerships." Harvard Business School Case 712-049, June 2012.
- 25 Oct 2012
- HBS Seminar
Andy McAfee, MIT
- December 2010
- Article
Why You Aren't Buying Venezuelan Chocolate
By: Rohit Deshpandé
The article discusses the "provenance paradox," wherein consumers are unwilling to buy high-quality products from regions not commonly associated with excellence in certain product categories. Venezuelan chocolate maker Chocolates El Rey does little international...
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Keywords:
Geographic Location;
Global Strategy;
Globalized Markets and Industries;
Brands and Branding;
Marketing Strategy;
Product Marketing;
Emerging Markets;
Food and Beverage Industry;
Venezuela
Deshpandé, Rohit. "Why You Aren't Buying Venezuelan Chocolate." Harvard Business Review 88, no. 12 (December 2010).
- February 2011 (Revised March 2021)
- Case
Hindustan Unilever's 'Pureit' Water Purifier
By: V. Kasturi Rangan and Mona Sinha
The case asks students to formulate a strategy to respond to various competitive threats to its Pureit Water purifier, launched in 2008, targeted at millions of low-income Indian consumers who did not have access to safe drinking water. The case describes in detail the...
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Keywords:
Multinational Firms and Management;
Marketing Strategy;
Product Launch;
Product Development;
Social Enterprise;
Competitive Strategy;
India
Rangan, V. Kasturi, and Mona Sinha. "Hindustan Unilever's 'Pureit' Water Purifier." Harvard Business School Case 511-067, February 2011. (Revised March 2021.)
- June 2018
- Article
Video Content Marketing: The Making of Clips
By: Xuan Liu, Savannah Wei Shi, Thales S. Teixeira and Michel Wedel
Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video content online through original trailers of movies, sitcoms, and video games. Marketers...
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Keywords:
Film Entertainment;
Marketing;
Digital Marketing;
Performance Effectiveness;
Performance Improvement
Liu, Xuan, Savannah Wei Shi, Thales S. Teixeira, and Michel Wedel. "Video Content Marketing: The Making of Clips." Journal of Marketing 82, no. 4 (July 2018): 86–101.
- November 2010
- Case
Bling Nation
By: William A. Sahlman and Liz Kind
Bling Nation, a Palo Alto, CA startup, was founded in 2007 as a mobile payment service provider that bypassed industry participants such as Visa and MasterCard. Bling Nation partnered with local community banks and merchants in small towns. The banks provided their...
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Keywords:
Culture
Sahlman, William A., and Liz Kind. "Bling Nation." Harvard Business School Case 811-029, November 2010.
- 31 Mar 2020
- News
Reinventing the Direct-to-Consumer Business Model
- November 2009 (Revised May 2010)
- Case
Red Tomato: Keeping It Local
By: Jose B. Alvarez, Mary Louise Shelman and Laura Winig
This case describes the operating model and history of Red Tomato, a non-profit organization dedicated to branding and logistical support for locally grown produce farmers in the northeast U.S. The case highlights the challenges involved in making locally grown produce...
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Keywords:
Agribusiness;
Trends;
Food;
Local Range;
Consumer Behavior;
Logistics;
Supply Chain;
Nonprofit Organizations;
Agriculture and Agribusiness Industry;
Northeastern United States
Alvarez, Jose B., Mary Louise Shelman, and Laura Winig. "Red Tomato: Keeping It Local." Harvard Business School Case 510-023, November 2009. (Revised May 2010.)
- Forthcoming
- Article
How Artificial Intelligence Constrains Human Experience
By: A. Valenzuela, S. Puntoni, D. Hoffman, N. Castelo, J. De Freitas, B. Dietvorst, C. Hildebrand, Y.E. Huh, R. Meyer, M. Sweeney, S. Talaifar, G. Tomaino and K. Wertenbroch
Many consumption decisions and experiences are digitally mediated. As a consequence, consumer behavior is increasingly the joint product of human psychology and ubiquitous algorithms (Braun et al. 2024; cf. Melumad et al. 2020). The coming of age of Large Language...
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Keywords:
Large Language Model;
User Experience;
AI and Machine Learning;
Consumer Behavior;
Technology Adoption;
Risk and Uncertainty;
Cost vs Benefits
Valenzuela, A., S. Puntoni, D. Hoffman, N. Castelo, J. De Freitas, B. Dietvorst, C. Hildebrand, Y.E. Huh, R. Meyer, M. Sweeney, S. Talaifar, G. Tomaino, and K. Wertenbroch. "How Artificial Intelligence Constrains Human Experience." Journal of the Association for Consumer Research (forthcoming).
- 18 May 2015
- News
Advertisers Get Serious About Playing With Their Brands
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
Over the past two decades, entire industries have been disrupted by Internet competitors who "unbundled" their content and delivered it to consumers in new ways. Newspapers lost out to Google and Craigslist, record companies to iTunes and...
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Keywords:
by Michael Blanding
- Research Summary
The Function of Outlet Stores
Outlet stores are ubiquitous in the retail environment, and many firms sell goods through outlets as well as their primary stores. Using a highly detailed data set from a major U.S. luxury fashion goods firm, Professor Ngwe is able to look at market segmentation by... View Details
- 09 Apr 2013
- HBS Seminar