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Show Results For
-
All HBS Web
(3,597)
- People (14)
- News (514)
- Research (2,621)
- Events (15)
- Multimedia (3)
- Faculty Publications (1,681)
- August 2014 (Revised September 2016)
- Case
ANA (A)
By: Doug J. Chung and Mayuka Yamazaki
All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from...
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Keywords:
Demand and Consumers;
Analysis;
Economics;
Price;
Marketing Strategy;
Competitive Strategy;
Product;
Policy;
Air Transportation Industry;
Japan
Chung, Doug J., and Mayuka Yamazaki. "ANA (A)." Harvard Business School Case 515-034, August 2014. (Revised September 2016.)
- January 2008 (Revised March 2008)
- Case
Glass Egg Digital Media
Glass Egg is an outsource games development firm in Vietnam. They are able to offer brand-name publishers-Microsoft EA, Atari-significant cost savings in the development of art assets for their video games. However, the firm's management find themselves at a point at...
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Keywords:
Games, Gaming, and Gambling;
Growth and Development Strategy;
Marketing Strategy;
Demand and Consumers;
Product Development;
Organizational Structure;
Entertainment and Recreation Industry
Godes, David B. "Glass Egg Digital Media." Harvard Business School Case 508-066, January 2008. (Revised March 2008.)
- September 2022 (Revised November 2023)
- Case
Wordle
After sourdough bread, countertop chive gardens, and vaccine selfies came a pandemic-era trend that everyone seemed to be in on: one daily chance to guess a five-letter word and crow about your success on social media via little green and yellow squares. From a...
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- July 1996 (Revised June 1998)
- Case
Gillette Indonesia
By: John A. Quelch
The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market.
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Keywords:
Marketing Strategy;
Multinational Firms and Management;
Emerging Markets;
Forecasting and Prediction;
Product Marketing;
Consumer Products Industry;
Consumer Products Industry;
Indonesia
Quelch, John A., and Diane Long. "Gillette Indonesia." Harvard Business School Case 597-009, July 1996. (Revised June 1998.)
- Research Summary
Energy, IT, real estate, and sustainability
Professor Henderson’s current research focuses on the energy, information technology, and real estate sectors and the challenges firms encounter as they attempt to act in more sustainable ways. This work is an outgrowth of her decade-long examination of the... View Details
- February 2021
- Case
Apple: Privacy vs. Safety (A)
By: Henry McGee, Nien-hê Hsieh, Sarah McAra and Christian Godwin
In 2015, Apple CEO Tim Cook debuted the iPhone 6S with enhanced security measures that enflamed a debate on privacy and public safety around the world. The iPhone 6S, amid a heightened concern for privacy following the 2013 revelation of clandestine U.S. surveillance...
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Keywords:
Iphone;
Encryption;
Data Privacy;
Customers;
Customer Focus and Relationships;
Decision Making;
Ethics;
Values and Beliefs;
Globalized Firms and Management;
Government and Politics;
National Security;
Law;
Law Enforcement;
Leadership;
Markets;
Safety;
Social Issues;
Corporate Social Responsibility and Impact;
Civil Society or Community;
Mobile and Wireless Technology;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States;
China;
Hong Kong
McGee, Henry, Nien-hê Hsieh, Sarah McAra, and Christian Godwin. "Apple: Privacy vs. Safety (A)." Harvard Business School Case 321-004, February 2021.
- 13 Dec 2016
- News
Eye Appeal Is Buy Appeal: Business Creates the Color of Foods
- 12 Mar 2019
- HBS Seminar
Giorgos Zervas, Boston University
- March 1996 (Revised November 1997)
- Case
Dewar's (A): Brand Repositioning in the 1990's
By: Alvin J. Silk and Lisa Klein Pearo
Dewar's, a major brand of Scotch whisky, produced by United Distillers of the U.K., and the U.S. leader in the Scotch category with a 15% market share, faced a declining market among traditional consumers of distilled spirits. Given the growing societal, legal, and...
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Keywords:
Advertising;
Customers;
Brands and Branding;
Marketing Strategy;
Market Participation;
Strategic Planning;
Opportunities;
Consumer Products Industry;
Consumer Products Industry;
United Kingdom;
United States
Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (A): Brand Repositioning in the 1990's." Harvard Business School Case 596-076, March 1996. (Revised November 1997.)
- March 2013
- Teaching Note
Nestlé: Agricultural Material Sourcing Within the Concept of Creating Shared Value (CSV) (TN)
By: Ray A. Goldberg and Matthew Preble
In December 2012, Hans Jöhr, Nestlé's head of corporate agriculture, was preparing to meet with the company's board of directors to discuss its vision for the future related to sustainable agriculture. Nestlé's continued success depended on its ability to access the...
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- 08 Apr 2015
- What Do You Think?
Are Technology Companies Ripe for Disruption?
why high tech industries find themselves vulnerable to disruption today reflect thoughts of those who have studied the phenomenon. Philippe Gouamba said, "It is more important for Apple to out-do Samsung (and vice-versa) than it is for them to provide us with...
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- September 2012 (Revised November 2012)
- Case
The Fall of Circuit City Stores, Inc.
By: John R. Wells and Galen Danskin
On January 16, 2009, after a dismal holiday season, Circuit City was forced into liquidation. Unable to meet creditors' demands, and with no acquirer in sight, Circuit City began the process of liquidating its remaining 567 U.S. stores. Circuit City had been the leader...
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Keywords:
Strategic Planning;
Competitive Strategy;
Leadership;
Consumer Products Industry;
Consumer Products Industry;
North America
Wells, John R., and Galen Danskin. "The Fall of Circuit City Stores, Inc." Harvard Business School Case 713-402, September 2012. (Revised November 2012.)
- June 1991 (Revised June 1993)
- Background Note
The Decline of the British Cotton Industry (Abridged)
Supplements the general argument concerning the decline of the British economy by showing how vertical specialization, horizontal competition, and entrenched job control combined to create incentives for management to adapt to changing international conditions by...
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Keywords:
Technology;
Business Cycles;
Organizational Structure;
Consumer Products Industry;
Great Britain
McCraw, Thomas K. "The Decline of the British Cotton Industry (Abridged)." Harvard Business School Background Note 391-253, June 1991. (Revised June 1993.)
- 28 Oct 2014
- First Look
First Look: October 28
exchange for taking on the risk of young companies in uncertain environments, venture capitalists receive board level oversight privileges, which range from approval of budgets and advice on product development to the right to replace the...
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Keywords:
Carmen Nobel
- November 2010
- Article
Capitalizing on the Underdog Effect
By: Anat Keinan, Neeru Paharia and Jill Avery
This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over...
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Keywords:
Marketing;
Brand Management;
Brands;
Brand Positioning;
Competitive Positioning;
Competition;
Brands and Branding;
Advertising Campaigns;
Marketing Communications;
Marketing Strategy;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry
Keinan, Anat, Neeru Paharia, and Jill Avery. "Capitalizing on the Underdog Effect." Harvard Business Review 88, no. 11 (November 2010): 32.
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
so there’s this easy communication back and forth.” Many consumers also said they turn to YouTube for longer how-to videos, where they can watch influencers apply products and find inspiration. “YouTube...
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- 27 May 2014
- First Look
First Look: May 27
consumers make complementary choices in purchase decisions (e.g., chips and salsa), product inter-operabilities (smartphones and networks), and dynamic decisions (current exercise and future healthcare...
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Keywords:
Sean Silverthorne
- February 2024
- Case
Does “Matter” Matter? Amazon and Open Standards in the Smart Home Industry
By: Frank Nagle
In early 2023, the smart home industry stood at a pivotal juncture. The recent launch of “Matter” version 1.0, an ambitious interoperability standard developed by the Connectivity Standards Alliance (CSA), promised to unify a fragmented market plagued by incompatible...
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Nagle, Frank. "Does “Matter” Matter? Amazon and Open Standards in the Smart Home Industry." Harvard Business School Case 724-431, February 2024.
- 2020
- Case
Building Transparency within the Sustainable Apparel Coalition: The Road to Successful Pre-Competitive Collaboration
The Sustainable Apparel Coalition (SAC) was founded in 2010 to develop a common set of sustainability standards for the apparel, footwear, and home textile industries. The organization was an example of pre-competitive collaboration, a strategy in which companies...
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Keywords:
Environmental Sustainability;
Cooperation;
Social Issues;
Governing and Advisory Boards;
Corporate Social Responsibility and Impact;
Performance Evaluation;
Apparel and Accessories Industry
Hoffman, Andrew J. "Building Transparency within the Sustainable Apparel Coalition: The Road to Successful Pre-Competitive Collaboration." William Davidson Institute Case 8-059-399, 2020.
- Teaching Interest
Digital Marketing Strategy
By: John A. Deighton
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details