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Show Results For
-
All HBS Web
(2,336)
- People (7)
- News (451)
- Research (1,417)
- Events (4)
- Multimedia (3)
- Faculty Publications (782)
- December 2013 (Revised March 2016)
- Case
Managing Online Reviews on TripAdvisor
By: Thales Teixeira and Leora Kornfeld
In 2013, TripAdvisor was the most visited online travel site in the world. It hosted a massive repository of information on hotels and travel services, and provided millions of reviews written by consumers. Consumers were becoming increasingly motivated to read and...
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Keywords:
Online Word-of-mouth;
Online Reviews;
Hotels;
Internet and the Web;
Marketing Communications;
Marketing Reference Programs;
Digital Marketing;
Customer Satisfaction;
Accommodations Industry;
Travel Industry
Teixeira, Thales, and Leora Kornfeld. "Managing Online Reviews on TripAdvisor." Harvard Business School Case 514-071, December 2013. (Revised March 2016.)
- February 2000 (Revised April 2001)
- Case
CNET 2000
By: Thomas R. Eisenmann and Pauline M Fischer
CNET's managers explain the strategic analysis that led to their decision to increase their annual marketing budget from $1 million to $100 million. CNET is an online information intermediary that helps consumers make purchase decisions about PC hardware and software,...
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Keywords:
Entrepreneurship;
Corporate Strategy;
Budgets and Budgeting;
Financial Strategy;
Decisions;
Growth and Development;
Customer Focus and Relationships;
Business Divisions;
Marketing Strategy;
Distribution Channels;
Consumer Behavior;
Online Technology;
Information Technology Industry
Eisenmann, Thomas R., and Pauline M Fischer. "CNET 2000." Harvard Business School Case 800-284, February 2000. (Revised April 2001.)
- 26 Jul 2016
- Research & Ideas
Where will Pokémon Go with Your Personal Information?
prior to coming to HBS in 2007. A member of the School’s Technology and Operations Management unit, Shih closely studies disruptive technology and technological strategy, and...
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- 21 Jan 2014
- First Look
First Look: January 21
Hervas-Drane Abstract—We analyze the implications of consumer privacy for competition in the marketplace. We consider a market where firms set prices and disclosure levels for consumer information, and View Details
Keywords:
Sean Silverthorne
- March 2016
- Article
To Groupon or Not to Groupon: The Profitability of Deep Discounts
By: Benjamin Edelman, Sonia Jaffe and Scott Duke Kominers
We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine...
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Keywords:
Voucher Discounts;
Groupon;
Experience Goods;
Repeat Purchase;
Internet and the Web;
Marketing Strategy;
Marketing Communications
Edelman, Benjamin, Sonia Jaffe, and Scott Duke Kominers. "To Groupon or Not to Groupon: The Profitability of Deep Discounts." Marketing Letters 27, no. 1 (March 2016): 39–53. (First circulated in June 2011. Featured in Working Knowledge: Is Groupon Good for Retailers? Excerpted in HBR Blogs: To Groupon or Not To Groupon: New Research on Voucher Profitability.)
- March 2016
- Teaching Note
Catalina in the Digital Age
By: Uma R. Karmarkar and Robert J. Dolan
"Catalina in the Digital Age" considers how a company with a dominant market position should evolve its established product lines given the rise of novel digital technologies. Since its founding in 1983, Catalina had enjoyed a distinct position in the world of consumer...
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- 05 Jul 2006
- First Look
First Look: July 5, 2006
Software 806-121 Black Duck Software involves a venture-backed start-up that converted software developers' concerns about violating copyright licensing agreements or open source protocols into an opportunity to help firms use technology...
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Keywords:
Sean Silverthorne
- Web
Class Profile - MBA
Industry Consulting Consumer Products / Retail / E-Commerce Financial Services Health Care / Biotech Manufacturing / Industrial / Energy Media / Entertainment / Travel Military Nonprofit / Government / Education Services View Details
- Web
Publications - Faculty & Research
output in the space economy is made difficult by the rapid increase in capabilities and decrease in prices of launch and satellite technologies achieved over the past two decades. Nominal measures of output in space will tend to... View...
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- 24 Sep 2007
- Research & Ideas
The FDA: What Will the Next 100 Years Bring?
The U.S. Food and Drug Administration, which was created by the passage of the 1906 Federal Food and Drugs Act, regulates companies and industries accounting for one-quarter of all consumer spending, roughly $1.5 trillion worth of View Details
- Article
The Market Design and Policy of Online Review Platforms
By: Benjamin Edelman
I present the institutions and incentives of online reviews, including attracting initial reviews, assuring truthful reviews of genuine experiences, and avoiding inflated or deceptive reviews. I also explore the competition and consumer protection concerns associated...
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Keywords:
Reviews;
Reputation;
Platforms;
Marketplaces;
Deception;
Market Design;
Multi-Sided Platforms;
Law;
Online Technology;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry
Edelman, Benjamin. "The Market Design and Policy of Online Review Platforms." Oxford Review of Economic Policy 33, no. 4 (Winter 2017): 635–649.
- March 2022
- Case
Unilever: Remote Work in Manufacturing
By: Prithwiraj Choudhury and Susie L. Ma
In December 2021, Unilever—one of the world’s largest producers of consumer goods—was in the midst of a pilot project to digitize its manufacturing facilities and enable remote work for factory employees. This was possible because of an earlier project to retrofit a...
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Keywords:
Change;
Globalization;
Information Technology;
Technology Adoption;
Human Resources;
Jobs and Positions;
Operations;
Education;
Training;
Manufacturing Industry
Choudhury, Prithwiraj, and Susie L. Ma. "Unilever: Remote Work in Manufacturing." Harvard Business School Case 622-030, March 2022.
- December 2000
- Background Note
Internet Access Providers
By: Thomas R. Eisenmann and Daniel Green
Describes the Internet access provider business model. First, it defines the model and presents different ways to categorize access providers. Second, it offers a summary of the various ways that Internet access providers create value for their customers. Next, it...
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Eisenmann, Thomas R., and Daniel Green. "Internet Access Providers." Harvard Business School Background Note 801-304, December 2000.
- 19 Oct 2010
- First Look
First Look: October 19, 2010
Raffaella Sadun, and John Van Reenen Publication:American Economic Review (forthcoming) Abstract The U.S. has experienced a sustained increase in productivity growth since the mid-1990s, particularly in sectors that intensively use information View Details
Keywords:
Sean Silverthorne
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
and healthy innovation. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=54851 in press Management Science Procedural Justice and the Risks of Consumer Voting By: Kim, Tami, Leslie John, Todd Rogers, and Michael I. Norton...
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Keywords:
by Sean Silverthorne
- May 2019 (Revised June 2021)
- Case
State of Charge: The Massachusetts Energy Storage Initiative
By: John R. Wells and Benjamin Weinstock
In early 2017, Judith Judson (Harvard Business School MBA, 2000), Commissioner of the Massachusetts Department of Energy Resources (DOER), was reflecting on the results of the initiative she had led to identify the contribution advanced electricity storage could make...
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Keywords:
Energy Storage;
Energy Generation;
Programs;
Policy;
Strategy;
Energy Industry;
Utilities Industry;
Massachusetts
Wells, John R., and Benjamin Weinstock. "State of Charge: The Massachusetts Energy Storage Initiative." Harvard Business School Case 719-448, May 2019. (Revised June 2021.)
- September 2017 (Revised December 2017)
- Case
Hulu: Redefining the Way People Experience TV
By: Henry W. McGee and Christine Snively
In May 2017, Hulu CEO Mike Hopkins announced the launch of Hulu Live TV, a new offering that would "change the way people experience TV." The new service would allow consumers to bypass traditional cable and satellite delivery and use the Internet to access live...
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Keywords:
Television Industry;
Internet;
Television Entertainment;
Internet and the Web;
Disruptive Innovation;
Competitive Strategy;
Price;
Media and Broadcasting Industry;
Entertainment and Recreation Industry
McGee, Henry W., and Christine Snively. "Hulu: Redefining the Way People Experience TV." Harvard Business School Case 318-002, September 2017. (Revised December 2017.)
Frances X. Frei
Frances Frei is a Professor of Technology and Operations Management at Harvard Business School. Her research investigates how leaders create the conditions for organizations and individuals to thrive by designing for excellence in operations, strategy, and culture.... View Details
- 01 Sep 2015
- News
StubHub gets snubbed after publishing full prices
- Summer 2018
- Article
Why High-Tech Commoditization Is Accelerating
By: Willy C. Shih
Knowledge embedded within state-of-the-art production and design tools is a powerful force that is leveling the global technology playing field. It democratizes innovation and makes future competition more challenging. This paper describes the knowledge flows through...
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Keywords:
Product Design;
Product Commercialization;
Product Development;
Product Development Strategy;
Production;
Manufacturing Tools;
Manufacturing;
Manufacturing Industry;
Engineering;
Globalization;
Goods and Commodities;
Knowledge;
Commercialization;
Business Strategy;
Corporate Strategy;
Information Infrastructure;
Technology Adoption;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
North America;
Asia
Shih, Willy C. "Why High-Tech Commoditization Is Accelerating." Art. 59420. MIT Sloan Management Review 59, no. 4 (Summer 2018): 53–58.