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Show Results For
-
All HBS Web
(6,550)
- People (20)
- News (1,238)
- Research (4,242)
- Events (34)
- Multimedia (72)
- Faculty Publications (3,064)
- February 2016 (Revised September 2020)
- Case
T-Mobile in 2013: The Un-Carrier
By: John Beshears, Francesca Gino, Jonathan Lee and Sean (Yixiang) Wang
By 2013, the U.S. wireless industry was in the midst of a costly transition. As consumers began to embrace more sophisticated mobile devices, the industry's four main players spent heavily to improve their infrastructures for providing reliable high-speed data...
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Keywords:
Business Model;
Organizational Change and Adaptation;
Product Positioning;
Competition;
Wireless Technology;
Telecommunications Industry;
United States
Beshears, John, Francesca Gino, Jonathan Lee, and Sean (Yixiang) Wang. "T-Mobile in 2013: The Un-Carrier." Harvard Business School Case 916-043, February 2016. (Revised September 2020.)
- October 2013
- Supplement
Dongfeng Nissan's Venucia (C)
By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan
The (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to...
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Keywords:
China;
Japan;
Environment;
Sustainability;
Cross-cultural/cross-border;
Competitive Strategy;
Product Launch;
Global Strategy;
Multinational Firms and Management;
Crisis Management;
Cross-Cultural and Cross-Border Issues;
Auto Industry;
China;
Japan
Reinhardt, Forest, Mayuka Yamazaki, and G.A. Donovan. "Dongfeng Nissan's Venucia (C)." Harvard Business School Supplement 714-016, October 2013.
- October 2013
- Case
Dongfeng Nissan's Venucia (A)
By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan
The (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to...
View Details
Keywords:
China;
Japan;
Cross-cultural/cross-border;
Multinational Firms;
Competitive Strategy;
Product Launch;
Global Strategy;
Multinational Firms and Management;
Crisis Management;
Cross-Cultural and Cross-Border Issues;
Auto Industry;
China;
Japan
Reinhardt, Forest, Mayuka Yamazaki, and G.A. Donovan. "Dongfeng Nissan's Venucia (A)." Harvard Business School Case 714-014, October 2013.
- August 2012
- Teaching Note
Mekanism: Engineering Viral Marketing
By: Thales S. Teixeira
The Mekanism case introduces students to a digital media production company specialized in creating viral marketing campaigns for advertising agencies and their clients (e.g., Microsoft, AXE, eBay, Toyota, etc.). Mekanism has grown tremendously from 2007 to 2010 in...
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- March 1990 (Revised May 1993)
- Case
USSR--1990
Describes the political, economic, and social development of the USSR from 1921-90. Particular emphasis is placed on 1) institutional change, 2) the costs and benefits of central economic planning, and 3) the political economy of perestroika under Mikhail Gorbachev....
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Emmons, Willis M., III. "USSR--1990." Harvard Business School Case 390-155, March 1990. (Revised May 1993.)
- Teaching Interest
Investment Managment for Professional and Personal Investors
By: Luis M. Viceira
IMPPI is suitable for all students interested in gaining a broad perspective on investing and the asset management business, including those targeting careers in asset management and those interested in learning how to become sophisticated consumers of investment...
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- Web
Frequently Asked Questions | HBS Online
Business moves beyond the spreadsheet and provides a hands-on approach for demystifying the data science ecosystem and making you a more conscientious consumer of information. Starting with the questions you need to ask when using data...
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- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
Instagram and YouTube. In the competition for the consumer’s attention, influencers are winning with pretty packages of photos and videos, as consumers increasingly reject more traditional forms of marketing like TV commercials and...
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- 07 Oct 2014
- Working Paper Summaries
Lifting the Veil: The Benefits of Cost Transparency
- 12 Feb 2008
- First Look
First Look: February 12, 2007
animal producers, or marketing Sel-Plex directly to consumers in tablet form. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=508033 European Integration: Meeting the Competitiveness Challenge Harvard...
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Keywords:
Martha Lagace
- 31 May 2023
- HBS Case
Why Business Leaders Need to Hear Larry Miller's Story
View Video Editor's note: Watch the video in "full screen" mode for the best viewing experience. If Larry Miller hadn’t concealed his criminal record, would he ever have been given the chance to turn his life around? Would his talent have taken him to Nike, where he...
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- Web
Insights & Advice Blog
interns are an important part of their team. [...] Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy Becca Carnahan 11 Dec 2023 | Alumni Consumer Products / Retail Student & Alumni Stories Kyle Leahy...
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- 29 May 2007
- First Look
First Look: May 29, 2007
Working PapersLeading and Creating Collaboration in Decentralized Organizations Authors:Heather M. Caruso, Todd Rogers, and Max Bazerman Download the paper: http://www.hbs.edu/research/pdf/07-090.pdf Extremeness Seeking: When and Why View Details
Keywords:
Martha Lagace
- August 2020 (Revised March 2021)
- Case
Migros Turkey: Scaling Online Operations (A)
By: Antonio Moreno and Gamze Yucaoglu
The case opens in November 2019 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are contemplating what the best fulfillment format and...
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Keywords:
Retail;
Grocery;
Business Model;
Emerging Markets;
For-Profit Firms;
Strategy;
Digital Platforms;
Information Technology;
Technology Adoption;
Value Creation;
Globalization;
Competition;
Expansion;
Logistics;
Profit;
Resource Allocation;
Corporate Strategy;
Turkey
Moreno, Antonio, and Gamze Yucaoglu. "Migros Turkey: Scaling Online Operations (A)." Harvard Business School Case 621-026, August 2020. (Revised March 2021.)
- February 2004 (Revised March 2004)
- Case
Fuel Cells: The Hydrogen Revolution?
By: Thomas R. Eisenmann and Ryland Matthew Willis
The challenges faced in establishing hydrogen fuel cell-powered transportation in the United States, which promises to reduce greenhouse gas emissions and dependence on imported oil is examined. Foremost among these challenges is a "chicken-and-egg" dynamic: consumers...
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Keywords:
Taxation;
Environmental Sustainability;
Infrastructure;
Government Administration;
Energy Sources;
Business and Government Relations;
Network Effects;
Transportation;
Green Technology Industry;
Energy Industry;
European Union;
Japan;
United States
Eisenmann, Thomas R., and Ryland Matthew Willis. "Fuel Cells: The Hydrogen Revolution?" Harvard Business School Case 804-144, February 2004. (Revised March 2004.)
- Web
Strategy - Faculty & Research
customer-interaction-intensive categories like made-to-order foods and tobacco products, (3) increase basket sizes, (4) reduce self-checkout usage, and (5) become more effective with increasing managerial tenure, suggesting accrual of domain knowledge over time....
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- 30 Apr 2024
- Book
When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners
failure to act more quickly on discovering problems with the safety of its tires, he replied: “I am sorry to say that I believe [we looked at it from a financial point of view but not a consumer safety point of view.]” In the same vein,...
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Keywords:
by Dina Gerdeman
- 21 Nov 2023
- Op-Ed
The Beauty Industry: Products for a Healthy Glow or a Compact for Harm?
In my recently published book Deeply Responsible Business, I write about business leaders since the 19th century who have acted responsibly, often by putting the welfare of their communities above the idea of maximizing profits. I make a sharp distinction between...
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Jeremy Yang
Jeremy Yang is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School. He teaches Marketing in the MBA required curriculum. He develops data products for...
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David E. Bell
David E. Bell is a Baker Foundation Professor at HBS. He has taught marketing many times in the MBA program including as course head.
During his career at HBS, David has taught a variety of other courses to both MBAs and executives, including risk... View Details