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Show Results For
-
All HBS Web
(6,550)
- People (20)
- News (1,238)
- Research (4,242)
- Events (34)
- Multimedia (72)
- Faculty Publications (3,064)
- 06 Aug 2015
- News
New rule could fuel debate over CEO pay
- 16 Oct 2013
- News
Public Reporting, Consumerism, and Patient Empowerment
- 23 Sep 2021
- News
How the Global Supply Chain Grinch Could Steal Christmas
- 2015
- Other Teaching and Training Material
Competitive Strategies Marketing Reading
By: Jill Avery and Sunil Gupta
Core Curriculum Readings in Marketing cover the fundamental concepts, theories, and frameworks that business students must study.
This Reading illuminates the dynamics of companies in competition and offers a process for planning and executing marketing... View Details
This Reading illuminates the dynamics of companies in competition and offers a process for planning and executing marketing... View Details
Keywords:
Competitive Strategy
Avery, Jill, and Sunil Gupta. "Competitive Strategies Marketing Reading." Core Curriculum Readings Series. Boston: Harvard Business School Publishing 8158, 2015.
- Web
Great American Business Leaders of the 20th Century - Leadership
Rationing Influence: Medium-Low 50195019 Military spending shifts to nuclear deterrents Small Business Administration created Influence: Medium 60196019 Great Society Consumer and environmental protection movements strengthen Vehicle...
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- 15 Aug 2023
- Research & Ideas
Why Giving to Others Makes Us Happy
to create conditions where helping people might feel good for the actor.” Plus, setting up both corporate and private giving programs properly may lead people to donate their time and money more often, she notes. At a time when economic uncertainty is driving both...
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Keywords:
by Michael Blanding
- July 1984 (Revised September 1986)
- Case
CML Group, Inc.: Going Public (A)
Describes a series of decisions confronting Charles Leighton, co-founder and chairman of the CML Group. CML is a successful participant in the leisure time industry with two lines of business: specialty retailing and recreational consumer products. The key issues in...
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Keywords:
Valuation;
Going Public;
Strategy;
Business or Company Management;
Cost vs Benefits;
SWOT Analysis;
Investment Banking;
Financing and Loans;
Planning;
Corporate Finance;
Consumer Products Industry;
Consumer Products Industry
Sahlman, William A. "CML Group, Inc.: Going Public (A)." Harvard Business School Case 285-003, July 1984. (Revised September 1986.)
- 29 Sep 2014
- Research & Ideas
Why Do Outlet Stores Exist?
consumers than it did about the companies. "Companies must know something about the way we behave that causes them to adopt these retailing strategies," he says. "I look at retailing as a way to study View Details
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional...
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Keywords:
Advertising Campaigns;
Marketing Communications;
Marketing Strategy;
Product Positioning;
Consumer Behavior;
Organizational Structure;
Identity;
Balance and Stability;
Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- June 2014
- Article
The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity
By: Silvia Bellezza, Francesca Gino and Anat Keinan
We examine how people react to nonconforming behaviors, such as entering a luxury boutique wearing gym clothes rather than an elegant outfit or wearing red sneakers in a professional setting. Nonconforming behaviors, as costly and visible signals, can act as a...
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Bellezza, Silvia, Francesca Gino, and Anat Keinan. "The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity." Journal of Consumer Research 41, no. 1 (June 2014): 35–54. (Finalist, 2017 Best Article Award for a paper published in JCR in 2014.))
- 09 Apr 2024
- Book
Why Work Rituals Bring Teams Together and Create More Meaning
can become imbued with meaning, Norton says: “The emotions that people can access with rituals are powerful.” You Might Also Like: Rituals at Work: Teams That Play Together Stay Together Latest Isn’t Always Greatest: Why Product Updates Capture View Details
Keywords:
by Michael Blanding
- Web
Videos and Recorded Webinars - MBA
2024 The Value of an MBA in Manufacturing, Consumer Products, and Retail 19 Mar 2024 Entrepreneurial Insights: 20 Minutes with an HBS Founder 12 Mar 2024 Entrepreneurial Insights: 20 Minutes with an HBS Founder 21 Feb 2024 Admissions Info...
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Deborah M. Winshel
Deborah Winshel is a Senior Lecturer on the faculty of Harvard Business School teaching the first-year required course, Leadership and Corporate Accountability.
She is an experienced business and non-profit leader whose vision and strategic direction have... View Details
- March 2002 (Revised November 2003)
- Case
Satellite Radio
By: Thomas R. Eisenmann and Alastair Brown
In early 2002, XM and Sirius were fighting for control of the emerging U.S. market for satellite radio. Each company targeted consumers in automobiles, providing 100 channels of CD-quality audio for a monthly subscription fee of $10-$13. Wall Street analysts predicted...
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Keywords:
Growth and Development Strategy;
Price;
Risk and Uncertainty;
Problems and Challenges;
Network Effects;
Partners and Partnerships;
Information Technology;
Business Model;
Investment Return;
Auto Industry;
Media and Broadcasting Industry;
United States
Eisenmann, Thomas R., and Alastair Brown. "Satellite Radio." Harvard Business School Case 802-175, March 2002. (Revised November 2003.)
Youngme Moon
Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and technological innovation, with a particular focus on the emergent AI economy. She is the author of the... View Details
Keywords:
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products
- June 2020
- Teaching Note
Understanding the Brand Equity of Nestlé Crunch Bar
By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the...
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- May 2018
- Article
The Changing Craft of Selling
By: Frank V. Cespedes and Tiffani Bova
This article draws on two surveys: one with more than 3,100 sales professionals about trends affecting the role(s) of sales in their companies, and the other with over 7,000 consumer and business buyers about their expectations when dealing with sales people. The...
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- November 2014
- Case
Taryn Rose Launches Dresr: Street Marketing a Luxury Brand
By: Lena G. Goldberg, Marcel Saucet and Christine Snively
Serial entrepreneur and shoe designer Taryn Rose, M.D., prepared to launch a new e-commerce platform, Dresr, which would connect shoppers with tastemakers online. Dresr would bring the service element found in brick and mortar luxury stores into the online shopping...
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- November 2006 (Revised March 2012)
- Case
Clocky: The Runaway Alarm Clock
By: Elie Ofek and Eliot Sherman
Gauri Nanda is the creator of an innovative new product: an alarm clock named Clocky that, in addition to ringing, rolls around the room in order to force its owner to get out of bed. Beset by media attention and consumer interest but still at least a year away from...
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Keywords:
Management;
Product Positioning;
Partners and Partnerships;
Production;
Marketing Strategy;
Media;
Entrepreneurship;
Independent Innovation and Invention;
Product Launch
Ofek, Elie, and Eliot Sherman. "Clocky: The Runaway Alarm Clock." Harvard Business School Case 507-016, November 2006. (Revised March 2012.)
- July 2005
- Case
Freemark Abbey Winery (Abridged)
Freemark Abbey must decide whether to harvest in view of the possibility of rain. Rain could damage the crop but delaying the harvest would be risky. On the other hand, rain could be beneficial and greatly increase the value of the resulting wine. This decision is...
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Keywords:
Plant-Based Agribusiness;
Forecasting and Prediction;
Agriculture and Agribusiness Industry;
Food and Beverage Industry
Krasker, William S. "Freemark Abbey Winery (Abridged)." Harvard Business School Case 606-004, July 2005.