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- All HBS Web (240)
- Faculty Publications (166)
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- All HBS Web (240)
- Faculty Publications (166)
- March 1990 (Revised March 1992)
- Supplement
Mary Kay Cosmetics: Sales Force Incentives (B)
By: Robert L. Simons
Details the changes made to the VIP automobile plan.
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Simons, Robert L. "Mary Kay Cosmetics: Sales Force Incentives (B)." Harvard Business School Supplement 190-122, March 1990. (Revised March 1992.)
- July 2002 (Revised March 2003)
- Case
Avon.com (A)
Avon has always sold its products through a large independent direct-selling organization. However, it is now considering whether it should sell directly to the consumer. The company's independent representatives number 500,000 in the United States alone. Yet, there...
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Keywords:
Organizational Change and Adaptation;
Marketing Strategy;
Internet and the Web;
Salesforce Management;
Marketing Channels;
Beauty and Cosmetics Industry
Godes, David B. "Avon.com (A)." Harvard Business School Case 503-016, July 2002. (Revised March 2003.)
- October 2000 (Revised August 2001)
- Case
Avon Products (B)
By: Lynn S. Paine and Greg Rogers
Presents the results of the decision taken in the (A) case. Describes the subsequent challenges faced by Avon Products in promulgating its globalization worldwide.
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Keywords:
Organizational Culture;
Gender;
Cross-Cultural and Cross-Border Issues;
Beauty and Cosmetics Industry
Paine, Lynn S., and Greg Rogers. "Avon Products (B)." Harvard Business School Case 301-060, October 2000. (Revised August 2001.)
- January 1989 (Revised February 1989)
- Case
Bella Beauty Products, Inc. (G)
Keywords:
Beauty and Cosmetics Industry
Shapiro, Benson P. "Bella Beauty Products, Inc. (G)." Harvard Business School Case 589-084, January 1989. (Revised February 1989.)
- October 1988 (Revised February 1990)
- Case
Bella Beauty Products, Inc. (F)
Keywords:
Beauty and Cosmetics Industry
Shapiro, Benson P. "Bella Beauty Products, Inc. (F)." Harvard Business School Case 589-034, October 1988. (Revised February 1990.)
- January 2012
- Supplement
Roger Caracappa: Package Deals for the Estée Lauder Companies (Video)
Sebenius, James K. "Roger Caracappa: Package Deals for the Estée Lauder Companies (Video)." Harvard Business School Video Supplement 912-701, January 2012.
- November 2010 (Revised July 2011)
- Supplement
Oriflame S.A. (B)
By: David F. Hawkins and Karol Misztal
Exercise for recording derivative hedging transactions, accompanied by a technical note on IFRS derivative accounting.
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Keywords:
Financial Reporting;
Financial Statements;
International Accounting;
Currency Exchange Rate;
Management Analysis, Tools, and Techniques;
Risk Management;
Standards;
Beauty and Cosmetics Industry
Hawkins, David F., and Karol Misztal. "Oriflame S.A. (B)." Harvard Business School Supplement 111-051, November 2010. (Revised July 2011.)
- October 2006 (Revised March 2007)
- Case
The ColorMatch Hair Color System
By: Clayton M. Christensen and Matthew Beecher
Describes the challenge of finding the right market for a product.
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- March 2006 (Revised October 2006)
- Teaching Note
L'Oreal and the Globalization of American Beauty (TN)
Teaching Note to 805086.
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Keywords:
Beauty and Cosmetics Industry
- October 2005 (Revised July 2009)
- Case
MD Beauty, Inc.
By: William A. Sahlman and Elizabeth Kind
Describes some of the issues confronting the entrepreneurial team responsible for creating a highly successful natural beauty and skin care company. They are considering selling all or some portion of the company's stock.
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Keywords:
Entrepreneurship;
Stocks;
Financial Strategy;
Management Teams;
Beauty and Cosmetics Industry
Sahlman, William A., and Elizabeth Kind. "MD Beauty, Inc." Harvard Business School Case 806-045, October 2005. (Revised July 2009.)
- September 1988
- Supplement
Bella Beauty Products, Inc. (E)
Keywords:
Beauty and Cosmetics Industry
Shapiro, Benson P. "Bella Beauty Products, Inc. (E)." Harvard Business School Supplement 589-033, September 1988.
- July 1977 (Revised February 1978)
- Case
Rose Milk
Greyser, Stephen A. "Rose Milk." Harvard Business School Case 578-024, July 1977. (Revised February 1978.)
- 01 Feb 1998
- News
Women at the Top
They came from as far away as Nigeria and as close as Harvard Square, from industries ranging from banking to television. They were entrepreneurs who headed their own companies, senior executives at major corporations, and leaders of...
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Keywords:
Marguerite Rigoglioso and Susan Young
- 12 Aug 2008
- First Look
First Look: August 12, 2008
2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty business. These included the long-established, but relatively small, U.S. fragrance company...
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Keywords:
Sean Silverthorne
- 07 Jan 2013
- Lessons from the Classroom
Culture Changers: Managing High-Impact Entrepreneurs
Saffronart, and food businesses Whole Foods and the James Beard Foundation. Khaire created the course, she says, because these industries function in fundamentally different ways than those in industries...
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- August 2020 (Revised January 2021)
- Supplement
Facelift at Olay (B)
By: Sunil Gupta, Rajiv Lal and Olivia Hull
This supplement to Facelift at Olay (A) explains the major steps Procter & Gamble’s skincare brand Olay took to reverse several years of declining sales.
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Keywords:
Advertising;
Advertising Campaigns;
Demographics;
Age;
Brands and Branding;
Marketing Channels;
Competitive Strategy;
Competitive Advantage;
Digital Marketing;
Transformation;
Marketing Strategy;
Social Marketing;
Beauty and Cosmetics Industry;
United States;
Ohio
Gupta, Sunil, Rajiv Lal, and Olivia Hull. "Facelift at Olay (B)." Harvard Business School Supplement 521-002, August 2020. (Revised January 2021.)
- April–June 2014
- Article
Firmes mondialisées et imaginaire de la beauté
By: G. Jones
This article highlights the role of business enterprises as influences on ideals of human beauty. The homogenization of such ideals has been one of the most noteworthy features of globalization over the last two centuries. This study suggests that firms were both...
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Keywords:
American History;
Economic History;
Business History;
Globalization;
Entrepreneurship;
History;
Beauty and Cosmetics Industry;
Europe;
North and Central America
Jones, G. "Firmes mondialisées et imaginaire de la beauté." Relations internationales 157 (April–June 2014): 131–146.
- March 2007 (Revised March 2007)
- Case
Burt's Bees: Leaving the Hive
Rapid growth is pushing Burt's Bees' natural personal care products into mass distribution channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious,...
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Keywords:
Growth Management;
Consumer Behavior;
Asset Pricing;
Entrepreneurship;
Distribution Channels;
Product Development;
Brands and Branding;
Beauty and Cosmetics Industry;
United States
Wathieu, Luc R., and Laura Winig. "Burt's Bees: Leaving the Hive." Harvard Business School Case 507-017, March 2007. (Revised March 2007.)
- September 1988
- Supplement
Bella Beauty Products, Inc. (C), Assignment Sheet
Keywords:
Beauty and Cosmetics Industry
Shapiro, Benson P. "Bella Beauty Products, Inc. (C), Assignment Sheet." Harvard Business School Supplement 589-031, September 1988.
- January 1988 (Revised February 1990)
- Case
Bella Beauty Products, Inc. (B)
Keywords:
Beauty and Cosmetics Industry
Shapiro, Benson P. "Bella Beauty Products, Inc. (B)." Harvard Business School Case 588-049, January 1988. (Revised February 1990.)