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Show Results For
-
All HBS Web
(1,940)
- People (12)
- News (654)
- Research (702)
- Events (2)
- Multimedia (8)
- Faculty Publications (145)
- 20 Oct 2014
- Blog Post
Create Buzzworthy Industry Education Events at HBS
Is there some element of your business model creating real news in the category? What does the firm have going on that is really changing its marketplace? Create a differentiating story around that aspect of...
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- 05 May 2015
- News
Alumni in London Connect Around a ‘Vision’ for the New HBS
School—to better connect alumni with each other and with HBS in powerful ways as a School, as a community, and as individuals, as we strive to embody the mission of the School to ‘make a difference in the world’.” As part of the Campaign,...
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- 19 Jul 2016
- Working Paper Summaries
Towards a Prescriptive Theory of Dynamic Capabilities: Connecting Strategic Choice, Learning, and Competition
Keywords:
by Gary P. Pisano
- October 2015
- Teaching Plan
The Coca-Cola Company's Case for Creative Transformation
By: Thales Teixeira
This Teaching Plan is to be used with the Video Case "The Coca-Cola Company's Case for Creative Transformation" (HBS No. 815-714)
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Keywords:
Attention Economics;
Creating Connections;
Digital Marketing;
Marketing Innovations;
Social Networks;
Advertising Content;
Networked Brand;
Beverage Industry;
Coca-Cola;
Digital Innovation;
Digital Transition;
Marketing;
Marketing Communications;
Innovation Strategy;
Social and Collaborative Networks;
Advertising;
Creativity;
Consumer Products Industry;
Media and Broadcasting Industry;
Food and Beverage Industry
- 09 Dec 2020
- Blog Post
How to Create a Psychologically Safe Workplace
psychological safety as “a climate in which people are comfortable expressing and being themselves.” In practice, this looks like creating a work environment in which employees feel secure in speaking their minds without fear of...
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- June 2015
- Case
The Coca-Cola Company's Case for Creative Transformation
By: Thales S. Teixeira and Elizabeth Anne Watkins
In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan...
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Keywords:
Attention Economics;
Creating Connections;
Digital Marketing;
Marketing Innovations;
Social Networks;
Advertising Content;
Networked Brand;
Beverage Industry;
Coca-Cola;
Digital Innovation;
Digital Transition;
Marketing;
Marketing Communications;
Innovation Strategy;
Social and Collaborative Networks;
Advertising;
Creativity;
Consumer Products Industry
Teixeira, Thales S., and Elizabeth Anne Watkins. "The Coca-Cola Company's Case for Creative Transformation." Harvard Business School Multimedia/Video Case 815-714, June 2015.
- 02 May 2016
- News
Creating Common Ground in Communities of Conflict
Umaimah Mendhro (MBA 2009) was visiting her native village in Pakistan in 2007 when she got the idea to found the Dreamfly, a global initiative designed to educate, expose, and empower people living in communities of conflict. “We connect...
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- 09 Apr 2024
- Book
Why Work Rituals Bring Teams Together and Create More Meaning
different ways,” he says, “to calm ourselves down, to amp ourselves up, and to connect with others.” Why rituals differ from habits Norton, the Harold M. Brierley Professor of Business Administration, first began thinking about the role...
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Keywords:
by Michael Blanding
- 24 Jul 2014
- Blog Post
Create a Content Marketing Strategy for your Talent Acquisitions Team
important as building out a content marketing strategy for your sales or marketing team. Connecting with individuals in a deep and profound way is significant when convincing top talent to want to dedicate the next chapter of their career...
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- 17 Sep 2015
- News
Seattle and Cleveland Alumni Connect Around a ‘Vision’ for the New HBS
to embody the mission of the School to ‘make a difference in the world’.” As part of the Campaign, the School has created a website that enables HBS alumni to connect with one other based on a wide range of...
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- 04 Jun 2018
- Blog Post
How to Create a Presence Without Being Present
have – alumni, interns, online platforms – to make the connections you need. Your proactive investments in making direct connections will create the greatest benefit.”
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Keywords:
All Industries
- 30 Mar 2016
- News
Alumni in Middle East Connect Around a ‘Vision’ for the New HBS
the School—to better connect alumni with each other and with HBS in powerful ways as a School, as a community, and as individuals, as we strive to embody the mission of the School to ‘make a difference in the world’.” As part of the...
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- 2003
- Book
The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World
By: Bhaskar Chakravorti
Innovation's encounter with the market results in a game of both high risk and high stakes. Often its outcome defies common sense: Superior new products flop, unlikely ideas become runaway hits, and—despite rapid technological advances and intense... View Details
- Article
Creating High-Impact Coalitions: CEOs Can Lead the Charge on Society’s Biggest Problems
By: Rosabeth M. Kanter and Tuna Cem Hayirli
Traditionally, responses to crises and societal problems—the COVID-19 pandemic, natural disasters, racial inequities—are considered the responsibility of the public sector and NGOs. But addressing the world’s most critical problems requires leadership, resources, and...
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Keywords:
Coalition;
Change;
Problem Solving;
Organization;
Boundaries;
Evolution;
Mission;
Moral Leadership;
Balance;
"Solutions Approach;
Society;
Problems and Challenges;
Organizations;
Mission and Purpose;
Leading Change;
Trust
Kanter, Rosabeth M., and Tuna Cem Hayirli. "Creating High-Impact Coalitions: CEOs Can Lead the Charge on Society’s Biggest Problems." Harvard Business Review 100, no. 2 (March–April 2022).
- 15 Feb 2022
- Blog Post
Health is Wealth | The Path to Creating a Venture
to gain experience across strategy, product, and operations within the healthcare space. She took that experience into her EC year, where she was able to continue to build her network and flex her skills. It was in her EC year that Rachel View Details
- Web
Creating an Inclusive Recruiting Process for Candidates with Diverse Abilities - Recruiting
Insights & Advice 01 Aug 2023 Creating an Inclusive Recruiting Process for Candidates with Diverse Abilities Becca Carnahan Author HBS Team tag All Industries All Locations Diversity, Inclusion, & Belonging Recruiting Advice Looking...
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- 28 May 2012
- Research & Ideas
A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy
Associates. A social responsibility strategy should fulfill two goals: create a positive social impact, and enhance the company's brand, reputation, employee morale, and/or its bottom line, Rangan says. "But it does not have to be totally...
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Keywords:
by Dina Gerdeman
- 15 Feb 2022
- Blog Post
Health Is Wealth | The Path To Creating A Venture
to gain experience across strategy, product, and operations within the healthcare space. She took that experience into her EC year, where she was able to continue to build her network and flex her skills. It was in her EC year that Rachel View Details
- 19 May 2016
- News
Creating a Public Greenway in Northern California’s Scenic Wine Country
Chuck McMinn (MBA 1978) is a man on the move as founder and chair of the Napa Valley Vine Trail Coalition, a 47-mile bike and pedestrian route that will connect the entire region by 2020. “It’s very psychically rewarding. The trail will...
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