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-
All HBS Web
(933)
- People (7)
- News (233)
- Research (536)
- Events (2)
- Multimedia (3)
- Faculty Publications (255)
- October 2005 (Revised September 2006)
- Case
Sapient Corporation (Abridged)
By: Rakesh Khurana and Joel Podolny
Describes the start-up, growth, organizational design, and operations over the first 10 years of a professional services firm. Focuses on the creative use of organizational purpose and values as an integral part of strategy and alignment of organizational activities.
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Keywords:
Leadership;
Organizational Culture;
Change Management;
Human Resources;
Entrepreneurship;
Growth and Development Strategy;
Business Growth and Maturation;
Operations;
Business Processes;
Management Analysis, Tools, and Techniques;
Service Industry
Khurana, Rakesh, and Joel Podolny. "Sapient Corporation (Abridged)." Harvard Business School Case 406-058, October 2005. (Revised September 2006.)
- December 2018
- Case
Kodak: The Rebirth of an Iconic Brand
By: Anat Keinan, Giana M. Eckhart and Michael B. Beverland
Following its re-emergence from bankruptcy protection in 2014, the marketing team at Kodak has been charged with tripling brand value with consumers, with little marketing budget. The case focuses on the strategies used by senior Kodak marketers Steven Overman and Dany...
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Keywords:
Branding;
Brand & Product Management;
Brand Heritage;
Cultural Branding;
Brands and Branding;
Marketing Strategy;
Demographics
Keinan, Anat, Giana M. Eckhart, and Michael B. Beverland. "Kodak: The Rebirth of an Iconic Brand." Harvard Business School Case 519-051, December 2018.
- 05 Jun 2012
- First Look
First Look: June 5
entrepreneurial firms in successive generations. These firms became important drivers of innovation and scale, but they also found solar to be an industry in which achieving a viable business model proved a chimera, whilst waves of View Details
Keywords:
Sean Silverthorne
- September 1989 (Revised January 1990)
- Case
Vinod Khosla and Sun Microsystems (A)
Describes how Vinod Khosla got Sun Microsystems started, and a critical marketing challenge the company faced at the end of the first year. Objective is to illustrate how bold creative thinking can make or break start-ups.
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Keywords:
Marketing Strategy;
Business Startups;
Innovation and Invention;
Information Technology Industry;
Information Technology Industry
Bhide, Amar. "Vinod Khosla and Sun Microsystems (A)." Harvard Business School Case 390-049, September 1989. (Revised January 1990.)
- January 2015 (Revised October 2015)
- Case
Trouble at Tessei
By: Ethan Bernstein and Ryan W. Buell
In 2005, Teruo Yabe is asked to revive Tessei, the 669-person JR-East subsidiary responsible for cleaning its Shinkansen ("bullet") trains. Operational mistakes, customer complaints, safety issues, and employee turnover are at or near all-time highs, even as the...
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Keywords:
Service Management;
Employee Engagement;
Employee Motivation;
Leadership And Managing People;
Quality Improvement;
Efficiency;
Japan;
Operational Transparency;
Employee Coordination;
Transparency;
Leadership;
Service Delivery;
Service Operations;
Employees;
Quality;
Transportation Industry;
Japan
Bernstein, Ethan, and Ryan W. Buell. "Trouble at Tessei." Harvard Business School Case 615-044, January 2015. (Revised October 2015.)
Dorothy A. Leonard
Dorothy Leonard*, the William J. Abernathy Professor of Business Administration Emerita, joined the Harvard faculty in 1983 after teaching for three years at the Sloan School of Management, Massachusetts Institute of Technology. She has taught MBA courses in... View Details
- September 2004 (Revised October 2005)
- Case
Sapient Corporation
By: Rakesh Khurana and Joel Podolny
Describes the start-up, growth, organizational design, and operations over the first 10 years of a professional services firm. Focuses on the creative use of organizational purpose and values as an integral part of strategy and alignment of organizational activities.
View Details
Keywords:
Business Growth and Maturation;
Operations;
Knowledge Management;
Strategy;
Service Industry
Khurana, Rakesh, and Joel Podolny. "Sapient Corporation." Harvard Business School Case 405-045, September 2004. (Revised October 2005.)
- 18 Jan 2022
- Research & Ideas
How Eliminating Non-Competes Could Reshape Tech
and execute on their own independent projects. First, they need to autonomy to work creatively in areas of their own interest, for instance by intentionally allocating them free time on their own or in teams at a hackathon. Second, they...
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- November 2004 (Revised April 2009)
- Case
Launching the New MINI
By: Douglas B. Holt and John A. Quelch
Focuses on how strategy is transformed into creative branding materials. Reports on the development of a wide variety of brand communication materials produced to support the MINI launch in the United States. MINI USA executives worked with their ad agency Crispin...
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Keywords:
Advertising;
Brands and Branding;
Marketing Strategy;
Product Launch;
Creativity;
Auto Industry;
United States
Holt, Douglas B., and John A. Quelch. "Launching the New MINI." Harvard Business School Multimedia/Video Case 505-020, November 2004. (Revised April 2009.)
- 02 Oct 2008
- What Do You Think?
Workout vs. Bailout: Should Government Take Advantage of the Buffett Effect?
us to the question of whether the U.S. automobile industry should qualify for help. Where should we draw the line? Is it now time for ideology to take over? What do you think? Original Article In view of world financial events, which take...
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Keywords:
by Jim Heskett
- August 1999 (Revised October 1999)
- Case
RCA Records: The Digital Revolution
By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis
In 1995, Bertelsmann-owned RCA Records was considered a "tired and old" record label. By 1999, the company represented a number of the "hottest" acts in the music industry. Nevertheless, the company's position (as well as that of the entire music industry) was under...
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Keywords:
Brands and Branding;
Business Model;
Competition;
Corporate Strategy;
Internet and the Web;
Change Management;
Marketing Strategy;
Music Industry;
Music Industry;
United States
Rayport, Jeffrey F., Carin-Isabel Knoop, and Cate Reavis. "RCA Records: The Digital Revolution." Harvard Business School Case 800-014, August 1999. (Revised October 1999.)
- January 2021 (Revised August 2021)
- Case
ByteDance: TikTok and the Trials of Going Viral
By: William C. Kirby and John P. McHugh
In 2020, TikTok became the most valuable start-up ever. The short-form, video-sharing social media platform emerged as the crown jewel of the Chinese technology firm ByteDance, realizing 850 million monthly users and an estimated worth of $180 billion. However, a...
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Keywords:
China;
Technology;
Startup;
Start-up;
International Strategy;
Global Strategy And Leadership;
Innovation;
Political Risk;
Regulations;
Trump;
Foreign Policy;
Foreign Investment;
Chinese Internet Market;
Global Strategy;
Crisis Management;
Risk and Uncertainty;
Entrepreneurship;
Globalized Economies and Regions;
Government Legislation;
Innovation and Management;
Governing Rules, Regulations, and Reforms;
Internet and the Web;
Social Media;
Technology Industry;
China;
United States
Kirby, William C., and John P. McHugh. "ByteDance: TikTok and the Trials of Going Viral." Harvard Business School Case 321-110, January 2021. (Revised August 2021.)
- February 2003 (Revised July 2005)
- Case
British Broadcasting Corporation (A): One BBC
By: Rosabeth M. Kanter and Douglas A Raymond
Greg Dyke, the new director general of the British Broadcasting Corp. (BBC) must decide whether to extend an already ambitious change effort at the world's largest public service broadcaster. The initial results of the effort are very positive: audience numbers are up,...
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Keywords:
Change Management;
Media;
Organizational Change and Adaptation;
Organizational Culture;
Leadership Development;
Competition;
Creativity;
Relationships;
Media and Broadcasting Industry;
United Kingdom
Kanter, Rosabeth M., and Douglas A Raymond. "British Broadcasting Corporation (A): One BBC." Harvard Business School Case 303-075, February 2003. (Revised July 2005.)
- 25 May 2021
- Blog Post
The Surprising Power of Nostalgia at Work
creative and inspired. I’ve been conducting research on the psychology of nostalgia for almost 20 years. Based on what I’ve learned, I believe managers can use the power of nostalgia to help their organizations thrive. Nostalgia Is a...
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Keywords:
All Industries
- 03 May 2011
- First Look
First Look: May 3
PublicationsThe Power of Small Wins Authors:Teresa M. Amabile and Steven J. Kramer Publication:Harvard Business Review 89, no. 5 (May 2011) Abstract What is the best way to motivate employees to do creative work? Help them take a step...
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Keywords:
Sean Silverthorne
- 15 Oct 2008
- First Look
First Look: October 15, 2008
non IT-intensive industries after 1995, reversing the previous trend. The combination of increased turbulence and concentration, especially among IT-intensive industries, is consistent with recent theories of hypercompetition as well as...
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Keywords:
Martha Lagace
- 09 Jan 2020
- Blog Post
Navigating Grey in the Ever-Evolving Tech Community
Carlyn Strand Sylvester (MBA 2016) leads a small team at Netflix focused on creative testing and innovation for the streaming service’s global paid digital and acquisition channels, with an emphasis on growing the Netflix audience through...
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- 07 Aug 2012
- First Look
First Look: August 7
Creativity: The Superadditive Benefits of Multicultural Experience for Collective Creativity in Culturally Diverse Teams Authors:Carmit Tadmor, Patricia Satterstrom, Sujin Jang, and Jeffrey Polzer Publication:Journal of Cross-Cultural...
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Keywords:
Sean Silverthorne
- October 2014
- Article
Making Charity Pay
By: Michael I. Norton and Jill Avery
Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals, leading many companies to conclude,...
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Keywords:
Philanthropy;
Charitable Giving;
Charity;
Philanthropy and Charitable Giving;
Advertising;
Marketing;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States
Norton, Michael I., and Jill Avery. "Making Charity Pay." Harvard Business Review 92, no. 10 (October 2014).
- 2011
- Article
Too Big to Live: Why We Must Stamp Out State Monopoly Capitalism
The problems of excessive economic concentration, so lucidly and incisively analysed here, are not limited to the financial services industry. For the problem is now widespread: while five firms control 80% of the banking industry, a similar or greater concentration is...
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