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- April 1990
- Case
Nestle Alimentana S.A. -- Infant Formula (Abridged)
By: James E. Austin
The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because...
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Keywords:
Product Marketing;
Emerging Markets;
Developing Countries and Economies;
Distribution Channels;
Marketing Strategy;
Cross-Cultural and Cross-Border Issues;
Food;
Business Subsidiaries;
Food and Beverage Industry;
United States;
Switzerland
Austin, James E. "Nestle Alimentana S.A. -- Infant Formula (Abridged)." Harvard Business School Case 590-070, April 1990.
- 1989
- Book
Managing Across Borders: The Transnational Solution
By: C. A. Bartlett and S. Ghoshal
Bartlett, C. A., and S. Ghoshal. Managing Across Borders: The Transnational Solution. Harvard Business School Press, 1989.
- March 1985 (Revised April 1988)
- Case
Industrias Gessy-Lever Limitada
By: Christopher A. Bartlett and John Young
Bartlett, Christopher A., and John Young. "Industrias Gessy-Lever Limitada." Harvard Business School Case 385-295, March 1985. (Revised April 1988.)
- January 1985 (Revised March 2003)
- Case
Conex do Brasil
By: Christopher A. Bartlett and John Young
Describes interactions between Brazilian local, Latin American regional, and USA headquarters staff during the three years after establishing a manufacturing subsidiary in Sao Paulo. In a highly protected national environment, a market entry plan is developed to meet...
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Keywords:
Cross-Cultural and Cross-Border Issues;
Resignation and Termination;
Goals and Objectives;
Market Entry and Exit;
Operations;
Performance Expectations;
Opportunities;
Corporate Strategy;
Latin America;
United States;
Brazil
Bartlett, Christopher A., and John Young. "Conex do Brasil." Harvard Business School Case 385-257, January 1985. (Revised March 2003.)
- July 1983 (Revised July 1991)
- Case
Hintz-Kessels-Kohl A.G.
By: Thomas R. Piper
A truck manufacturer must decide whether to bid on the sale of 120 trucks to a private firm in Costa Rica. If a bid is submitted, a decision must be made on whether to protect against the credit, exchange rate, and sovereign risks.
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Keywords:
Risk Management;
Currency Exchange Rate;
Truck Transportation;
Cross-Cultural and Cross-Border Issues;
Manufacturing Industry;
Auto Industry;
Germany;
Costa Rica
Piper, Thomas R. "Hintz-Kessels-Kohl A.G." Harvard Business School Case 284-019, July 1983. (Revised July 1991.)
- 1982
- Article
Cross-Cultural Influences on Buyer Behavior: The Impact of Hispanic Ethnicity
By: Rohit Deshpandé and Wayne D. Hoyer
Deshpandé, Rohit, and Wayne D. Hoyer. "Cross-Cultural Influences on Buyer Behavior: The Impact of Hispanic Ethnicity." AMA Educators' Proceedings (1982): 89–92.
- 01 Feb 1976
- Conference Presentation
The Transnational Corporation and the Host Country
By: Louis T Wells Jr
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