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All HBS Web
(1,863)
- People (2)
- News (530)
- Research (1,000)
- Events (4)
- Multimedia (13)
- Faculty Publications (301)
Show Results For
-
All HBS Web
(1,863)
- People (2)
- News (530)
- Research (1,000)
- Events (4)
- Multimedia (13)
- Faculty Publications (301)
- 2019
- Working Paper
Managing Churn to Maximize Profits
- October 2018 (Revised February 2020)
- Case
Commonwealth Bank of Australia: Unbanklike Experimentation
In August 2017, Commonwealth Bank of Australia was looking for ways to differentiate itself from competing banks and was also trying to improve the financial well-being of... View Details
- 12 Aug 2018
- News
As Barnes & Noble Struggles to Find Footing, Founder Takes Heat
- August 2016 (Revised January 2020)
- Case
Breakfast at the Paramount
- 2023
- Working Paper
Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation
- Article
Understanding the Advice of Commissions-Motivated Agents: Evidence from the Indian Life Insurance Market
- Article
Know Your Customers' 'Jobs to Be Done'
- October 2020 (Revised March 2024)
- Case
Experimentation at Yelp
- July–August 2023
- Article
What Smart Companies Know About Integrating AI
- 24 Sep 2018
- News
Why Bad “Plot Twists” Ruin Brand Stories
- 23 Sep 2021
- News
How Bubble Is Building a Marketplace Focused on Health Foods
- 26 Jun 2015
- Video
Into the FIELD
Jacob M. Cook
Jake Cook is a Lecturer of Business Administration in the Marketing Unit at Harvard Business School and an entrepreneur with a deep-seated passion for e-commerce, digital marketing, and AI.
As a Cofounder and CEO of... View Details
- September 2012 (Revised March 2014)
- Case
Videogames: Clouds on the Horizon?
- 03 Apr 2019
- News
Do Your Experiential Marketing Moves Produce Enough ROI?
- 11 Jul 2019
- Sharpening Your Skills
Deconstructing 'Customer Experience'
- Article
Act Like a Scientist: Great Leaders Challenge Assumptions, Run Experiments, and Follow the Evidence
- June 2014
- Case
Starbucks Coffee Company: Transformation and Renewal
Starbucks Coffee Company: Transformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how... View Details
Using AI to Adjust Your Marketing and Sales in a Volatile World
Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer... View Details
- 18 Sep 2021
- News