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(2,156)
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- Research (1,422)
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- Faculty Publications (610)
Show Results For
-
All HBS Web
(2,156)
- News (399)
- Research (1,422)
- Events (1)
- Multimedia (5)
- Faculty Publications (610)
- March 2017 (Revised May 2018)
- Case
Edwin Land: The Art and Science of Innovation
By: Tom Nicholas, Christopher Stanton and Matthew Preble
Throughout the second half of the 20th century, Polaroid first invented—and then continuously reinvented—the field of instant photography. Under the leadership of its mercurial founder Edwin Land, the company regularly released new instant cameras and films, often...
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Keywords:
Instant Photography;
Company History;
Change Management;
Disruption;
Forecasting and Prediction;
Entrepreneurship;
Business History;
Innovation Strategy;
Disruptive Innovation;
Innovation and Management;
Intellectual Property;
Patents;
Product Marketing;
Brands and Branding;
Product Launch;
Product Development;
Chemical Industry;
Consumer Products Industry;
United States
Nicholas, Tom, Christopher Stanton, and Matthew Preble. "Edwin Land: The Art and Science of Innovation." Harvard Business School Case 817-107, March 2017. (Revised May 2018.)
- TeachingInterests
MBA Required Curriculum Marketing
Marketing
The objectives of this course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create... View Details
- 18 Jul 2022
- Research & Ideas
After the 'Crypto Crash,' What's Next for Digital Currencies?
Recent high-profile financial meltdowns at Bitcoin, Celsius, and Terraform Labs, which together wiped out hundreds of billions in market value, helped trigger a flight from the cryptocurrency market, driving its value from $2.9 trillion...
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- November 2019 (Revised February 2020)
- Case
Starbucks: Reaffirming Commitment to the Third Place Ideal
By: Francesca Gino, Katherine B. Coffman and Jeff Huizinga
On April 12, 2018, two African American entrepreneurs had scheduled a business meeting at a Starbucks in Philadelphia’s Rittenhouse Square neighborhood. They sat without ordering, waiting for a local businessman to show up for the meeting. The store manager called 911...
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Keywords:
Mission and Purpose;
Values and Beliefs;
Prejudice and Bias;
Crisis Management;
Employees;
Training
Gino, Francesca, Katherine B. Coffman, and Jeff Huizinga. "Starbucks: Reaffirming Commitment to the Third Place Ideal." Harvard Business School Case 920-016, November 2019. (Revised February 2020.)
- December 2016
- Article
Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum
By: Ragnar Lund and Stephen A. Greyser
This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their value co-creation with customers and audiences. This in-depth case study of a sponsorship...
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Keywords:
Sponsorship;
Co-marketing;
Partnerships;
International Marketing;
Arts Marketing;
Relationship Marketing;
Museums;
Resource Integration;
Marketing;
Partners and Partnerships;
Financial Institutions;
Arts
Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum." Journal of Business and Policy Research 11, no. 2 (December 2016): 156–177.
- April 2017
- Case
China Construction Bank's Transformation
By: Krishna G. Palepu and Nancy Hua Dai
On March 29, 2017, Wang Hongzhang, Chairman of China Construction Bank, was considering the next steps in the bank’s transformation. In the challenging backdrop of economic slowdown, deep structure adjustment, interest rate liberalization, entry of financial players...
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- 05 Jun 2019
- Blog Post
Exploring the Beauty Industry through an Independent Project
completed an Independent Project under the guidance of a professor. In recent years, the beauty industry has fundamentally changed – incumbents are being disrupted by direct-to-consumer brands, customer data is being used to deliver a...
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- 07 Apr 2009
- First Look
First Look: April 7, 2009
highlight the need for firms to be mindful of the behavioral implications of making add-ons readily available in the marketplace. Creating Superior Customer Value in a Connected World Author:Ranjay Gulati...
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Keywords:
Martha Lagace
- December 2000
- Background Note
Internet Access Providers
By: Thomas R. Eisenmann and Daniel Green
Describes the Internet access provider business model. First, it defines the model and presents different ways to categorize access providers. Second, it offers a summary of the various ways that Internet access providers create value for their customers. Next, it...
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Eisenmann, Thomas R., and Daniel Green. "Internet Access Providers." Harvard Business School Background Note 801-304, December 2000.
- 19 May 2011
- Research & Ideas
Empathy: The Brand Equity of Retail
difference between a customer's decision to shop in a store rather than online. This is a key issue at a time when many potential customers will walk into a store, use their smartphone to snap a photo of a product they like, then return...
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- September 2002 (Revised October 2002)
- Case
Corporate Inversions: Stanley Works and the Lure of Tax Havens
By: Mihir A. Desai, James R. Hines, Jr and Mark Veblen
In response to Stanley Work's announcement that it is moving to Bermuda--and the associated jump in market value--a major competitor sets out to determine how the market is valuing the consequences of moving to a tax haven and whether his company should invert to a tax...
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Keywords:
Financial Management;
Taxation;
Financial Strategy;
Credit Derivatives and Swaps;
International Finance;
Valuation;
Financial Markets;
Financial Statements;
United States
Desai, Mihir A., James R. Hines, Jr, and Mark Veblen. "Corporate Inversions: Stanley Works and the Lure of Tax Havens." Harvard Business School Case 203-008, September 2002. (Revised October 2002.)
W. Earl Sasser
Earl Sasser is a Baker Foundation Professor at Harvard Business School and has been a member of the faculty there since 1969. He received a B.A. in Mathematics from Duke University in 1965, an MBA from the University of North Carolina in 1967, and a Ph.D. in... View Details
- June 2015
- Article
You Need an Innovation Strategy
By: Gary P. Pisano
Why is it so hard to build and maintain the capacity to innovate? The reason is not simply a failure to execute but a failure to articulate an innovation strategy that aligns innovation efforts with the overall business strategy. Without such a strategy, companies will...
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Keywords:
Innovation Strategy
Pisano, Gary P. "You Need an Innovation Strategy." Harvard Business Review 93, no. 6 (June 2015): 44–54.
- April 2013
- Article
Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models
By: Ramon Casadesus-Masanell and Feng Zhu
This paper provides the first formal model of business model innovation. Our analysis focuses on sponsor-based business model innovations where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic...
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Keywords:
Business Model Innovation;
Imitation;
Sponsor-based Business Model;
Strategic Revelation;
Strategic Concealment;
Business Model;
Innovation and Invention;
Price;
Competitive Strategy;
Adoption;
Value;
Duopoly and Oligopoly;
Product;
Customers;
Market Entry and Exit;
Monopoly
Casadesus-Masanell, Ramon, and Feng Zhu. "Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models." Strategic Management Journal 34, no. 4 (April 2013): 464–482.
- July–August 2013
- Article
A Joint Model of Usage and Churn in Contractual Settings
By: Eva Ascarza and Bruce G.S. Hardie
As firms become more customer-centric, concepts such as customer equity come to the fore. Any serious attempt to quantify customer equity requires modeling techniques that can provide accurate multiperiod forecasts of customer behavior. Although a number of researchers...
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Keywords:
Churn;
Retention;
Contractual Settings;
Access Services;
Hidden Markov Models;
RFM;
Latent Variable Models;
Customer Value and Value Chain;
Consumer Behavior
Ascarza, Eva, and Bruce G.S. Hardie. "A Joint Model of Usage and Churn in Contractual Settings." Marketing Science 32, no. 4 (July–August 2013): 570–590.
- Research Summary
Managing Innovation
I continue to study the disruptive processes by which innovation transforms -- or fails to transform -- industries and companies. There are three elements to these transformations. The first is a technological enabler -- an innovation that makes complicated, expensive...
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- September–October 2022
- Article
Should Your Company Sell on Amazon?: Reach Comes at a Price
By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers.
In this article, the authors present a scorecard to...
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Keywords:
Retail;
Retailing;
Online Business;
Ecommerce;
E-commerce;
E-Commerce Strategy;
Omnichannel Retail;
Omnichannel Retailing;
Amazon;
Amazon.com;
Sales;
Digital Marketing;
Internet and the Web;
Business Model;
Retail Industry;
Consumer Products Industry;
Fashion Industry;
Advertising Industry;
Battery Industry;
Apparel and Accessories Industry;
Beauty and Cosmetics Industry;
Distribution Industry;
Electronics Industry;
Food and Beverage Industry;
United States
Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
the nature of the organization's business and how the organization intends to succeed and outperform competitors. It articulates the critical elements for a company's growth strategy 5: Objectives for growth in shareholder value Targeted...
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Keywords:
by Robert S. Kaplan & David P. Norton
- January 2023
- Case
Thomas Buberl: Refounding AXA
By: Hubert Joly, Mihir Desai and Amram Migdal
In 2022, AXA and its CEO Thomas Buberl faced new types of challenges, including systemic risks such as climate change, geopolitical instability, public health crises, and social tensions caused by economic risks. AXA was one of the world’s largest insurers. Since...
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Keywords:
Change;
Change Management;
Transformation;
Transition;
Trends;
Environmental Management;
Climate Change;
Ethics;
Values and Beliefs;
Finance;
Insurance;
Management;
Management Succession;
Risk Management;
Organizations;
Corporate Social Responsibility and Impact;
Mission and Purpose;
Organizational Change and Adaptation;
Planning;
Strategic Planning;
Risk and Uncertainty;
Society;
Human Needs;
Social Issues;
Strategy;
Adaptation;
Business Strategy;
Corporate Strategy;
Insurance Industry;
Europe;
France;
Paris
Joly, Hubert, Mihir Desai, and Amram Migdal. "Thomas Buberl: Refounding AXA." Harvard Business School Case 523-059, January 2023.
- November 2003 (Revised March 2006)
- Case
Dow Chemical's Bid for the Privatization of PBB in Argentina
By: Mihir A. Desai and Alexandra de Royere
What price should Dow Chemical bid for PBB, a petrochemical complex that is being privatized by the Argentine government? To answer this question, students are forced to consider the role of country risk, the underlying currency exposure of the business, and how to...
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Keywords:
Bids and Bidding;
Privatization;
Credit Derivatives and Swaps;
Cash Flow;
Emerging Markets;
Valuation;
Business and Government Relations;
Multinational Firms and Management;
Risk and Uncertainty;
Energy Industry;
Argentina
Desai, Mihir A., and Alexandra de Royere. "Dow Chemical's Bid for the Privatization of PBB in Argentina." Harvard Business School Case 204-021, November 2003. (Revised March 2006.)