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Show Results For
-
All HBS Web
(2,474)
- People (2)
- News (532)
- Research (1,648)
- Events (3)
- Multimedia (9)
- Faculty Publications (909)
- November 2001
- Case
Sigma Networks, Inc.
By: Thomas R. Eisenmann and Christina L. Darwall
Sigma Networks, a venture capital-based telecommunications start-up, provides metropolitan area networks (MANs) that use fiberoptic lines to connect local Internet service providers (e.g., ISPs, hosting firms) with a long-haul ("backbone") network. MANs represent a...
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Keywords:
Business Startups;
Customers;
Capital Budgeting;
Venture Capital;
Strategic Planning;
Technology Networks;
Telecommunications Industry
Eisenmann, Thomas R., and Christina L. Darwall. "Sigma Networks, Inc." Harvard Business School Case 802-103, November 2001.
- August 2016 (Revised July 2017)
- Background Note
Brand Portfolio Strategy and Brand Architecture
By: Jill Avery
While companies choose to brand their products and services in many different ways, there are some central tenets that help define an optimal brand portfolio and associated brand architecture. Brand portfolio strategy involves the design, deployment, and management of...
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Keywords:
Brand Management;
Brand Portfolio;
Brand Extension;
Brand Portfolio Strategy;
Brand Architecture;
Consumer Behavior;
Marketing;
Brands and Branding;
Marketing Strategy
Avery, Jill. "Brand Portfolio Strategy and Brand Architecture." Harvard Business School Background Note 517-021, August 2016. (Revised July 2017.)
- March 2015
- Supplement
Interview: Iz-Lynn Chan at Far East Organization
By: Linda A. Hill and Anthony Mayo
Contains excerpts from an interview with Iz-Lynn Chan, former assistant director of retail business group and service quality and vice president of Far East retail consultancy for Far East Organization, a private real estate developer group in Singapore. Chan discusses...
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Hill, Linda A., and Anthony Mayo. "Interview: Iz-Lynn Chan at Far East Organization." Harvard Business School Multimedia/Video Supplement 415-708, March 2015.
- March 2012
- Case
Schuberg Philis
By: Thomas J. DeLong and Daniela Beyersdorfer
The Dutch professional service firm Schuberg Philis has within a few years grown into a well-known player in the Dutch IT outsourcing market and regularly wins high customer- satisfaction marks. The growing workload and 100% promise to customers have increased the...
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Keywords:
Growth Management;
Organizational Culture;
Management Style;
Alignment;
Information Technology Industry;
Netherlands
DeLong, Thomas J., and Daniela Beyersdorfer. "Schuberg Philis." Harvard Business School Case 412-092, March 2012.
- September 2003
- Case
Growing Up in China: The Financing of BabyCare Ltd.
By: Mihir A. Desai and Mark Veblen
The CFO of this infant nutritional products company must choose among competing financing offers. The interplay of Chinese legal and customs restrictions and venture capitalists' bargaining techniques challenge the CFO to navigate a tricky negotiation and to devise a...
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Keywords:
Venture Capital;
Working Capital;
Emerging Markets;
Entrepreneurship;
Business Startups;
China
Desai, Mihir A., and Mark Veblen. "Growing Up in China: The Financing of BabyCare Ltd." Harvard Business School Case 204-029, September 2003.
- May 2016 (Revised March 2020)
- Case
Fasten: Challenging Uber and Lyft with a New Business Model
By: Feng Zhu and Angela Acocella
Fasten, a new ridesharing start-up in Boston, entered the scene in September 2015 hoping its unique vision of transparency for both driver and passenger and strategy to keep riders' fares low and charge drivers a flat $0.99 fee per ride as opposed to the 20-30%...
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Keywords:
Information Technology;
Transportation;
Business Startups;
Business Model;
Transportation Industry;
Boston
Zhu, Feng, and Angela Acocella. "Fasten: Challenging Uber and Lyft with a New Business Model." Harvard Business School Case 616-062, May 2016. (Revised March 2020.)
- 27 Jul 2022
- News
Making the Case: Behind the Scenes of Case Writing
- October 1992 (Revised December 1996)
- Case
Laura Ashley and Federal Express Strategic Alliance
In an effort to improve its global distribution system and thus enhance customer service in its shops around the world, Laura Ashley entered into a path-breaking strategic alliance with Federal Express Business Logistics Services. Under the terms of a loosely...
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Keywords:
Partners and Partnerships;
Customer Focus and Relationships;
Distribution Industry;
Retail Industry
Loveman, Gary W. "Laura Ashley and Federal Express Strategic Alliance." Harvard Business School Case 693-050, October 1992. (Revised December 1996.)
- April 2014
- Article
The Limits of Scale: Companies That Get Big Fast Are Often Left Behind. Here's Why.
By: Hanna Halaburda and Felix Oberholzer-Gee
The value of many products and services rises or falls with the number of customers using them; the fewer fax machines in use, the less important it is to have one. These network effects influence consumer decisions and affect companies' ability to compete. Strategists...
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Halaburda, Hanna, and Felix Oberholzer-Gee. "The Limits of Scale: Companies That Get Big Fast Are Often Left Behind. Here's Why." Harvard Business Review 92, no. 4 (April 2014): 95–99.
- 17 Jan 2024
- HBS Case
Psychological Pricing Tactics to Fight the Inflation Blues
considered especially effective today—as well as those that are losing luster. Tiered pricing guides consumers to make the ‘right’ choice An increasing number of firms are starting to use tiered pricing, a strategy that provides customers...
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- April 2018
- Supplement
Breakfast at the Paramount
By: Ryan W. Buell
The Paramount is a 44-seat diner on Charles Street in the Beacon Hill neighborhood of Boston. A frequent "Best of Boston" award winner, the restaurant is a perennial favorite among locals and tourists, particularly for brunch on the weekends, when lines often stretch...
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- 29 Mar 2012
- News
Culture at 30,000 Feet Above Ground
- March 2020
- Case
Maven Clinic: Women's Health in the Digital Age
By: Ariel D. Stern and Sarah Mehta
In late 2017, Kate Ryder, the founder and CEO of digital women’s health telemedicine company Maven Clinic, faced an important decision. Maven offered both a direct to consumer (D2C) product that anyone could use to book virtual appointments with health practitioners...
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Keywords:
Business Growth and Maturation;
Business Model;
Business Startups;
Entrepreneurship;
Health;
Health Care and Treatment;
Strategy;
Information Technology;
Applications and Software;
Health Industry;
Technology Industry;
United States
Stern, Ariel D., and Sarah Mehta. "Maven Clinic: Women's Health in the Digital Age." Harvard Business School Case 620-035, March 2020.
- September 2001 (Revised August 2004)
- Case
Rapid Rewards at Southwest Airlines
By: Frances X. Frei and Corey B. Hajim
Southwest Airlines is well known as the low-fare airline that has achieved ongoing financial success in one of the most financially troubled industries in the United States. Told from the perspectives of two Southwest customers--a frequent flier and a more typical...
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Keywords:
Customer Relationship Management;
Air Transportation;
Service Operations;
Service Delivery;
Air Transportation Industry
Frei, Frances X., and Corey B. Hajim. "Rapid Rewards at Southwest Airlines." Harvard Business School Case 602-065, September 2001. (Revised August 2004.)
- January 2018 (Revised May 2018)
- Case
Transformation at ING (A): Agile
By: William R. Kerr, Federica Gabrieli and Emer Moloney
In December 2017, Vincent van den Boogert, CEO of ING in the Netherlands, was reflecting upon the company’s “agile” transformation, a reorganization of work that had been critical to respond to and exceed rapidly changing customer expectations. Launched in 2015 at the...
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Keywords:
Organizational Change;
Organizational Management;
Workforce;
Agile;
Change Management;
Leadership;
Transformation;
Organizational Change and Adaptation;
Organizational Structure;
Leading Change;
Cross-Cultural and Cross-Border Issues;
Banking Industry
Kerr, William R., Federica Gabrieli, and Emer Moloney. "Transformation at ING (A): Agile." Harvard Business School Case 818-077, January 2018. (Revised May 2018.)
- September 2011
- Article
The Labor Illusion: How Operational Transparency Increases Perceived Value
By: Ryan W. Buell and Michael I. Norton
A ubiquitous feature of even the fastest self-service technology transactions is the wait. Conventional wisdom and operations theory suggests that the longer people wait, the less satisfied they become; we demonstrate that due to what we term the labor illusion, when...
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Keywords:
Internet and the Web;
Perception;
Valuation;
Service Delivery;
Consumer Behavior;
Performance Effectiveness;
Customer Satisfaction;
Service Industry
Buell, Ryan W., and Michael I. Norton. "The Labor Illusion: How Operational Transparency Increases Perceived Value." Management Science 57, no. 9 (September 2011): 1564–1579.
- 05 Jun 2007
- First Look
First Look: June 5, 2007
available to its customer-facing employees. In the spring of 2003, Bankinter introduced an Excel-based program called the Mortgage Simulator that helped branch managers calculate the price of a mortgage and estimate the customer lifetime...
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Keywords:
Martha Lagace
- 2011
- Case
Wrapitup
By: W. Earl Sasser
A restaurant chain based in California offers made-to-order sandwich wraps using fresh, healthy ingredients. The founders of the company take a very active role in day-to-day business and tightly control every aspect of the restaurant operation from hiring store...
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Eva Ascarza
Eva Ascarza is the Jakurski Family Associate Professor of Business Administration in the Marketing Unit. She is the co-founder of the Customer Intelligence Lab at the D^3 institute at Harvard Business School. She teaches the Marketing core in the MBA required... View Details
- October 1995
- Case
Johnson-Grace: March 1994
Johnson-Grace is a cash-strapped start-up company negotiating a licensing agreement with America OnLine (AOL), a leading provider of on-line services in the United States. The Johnson-Grace technology would enable AOL to transmit visual images to its customers more...
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Bhide, Amar, and Michael Santoro. "Johnson-Grace: March 1994." Harvard Business School Case 396-096, October 1995.