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All HBS Web
(6,851)
- News (1,145)
- Research (4,173)
- Events (88)
- Multimedia (60)
- Faculty Publications (2,828)
Show Results For
-
All HBS Web
(6,851)
- News (1,145)
- Research (4,173)
- Events (88)
- Multimedia (60)
- Faculty Publications (2,828)
- 2013
- Working Paper
Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising
By: Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online...
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Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." Harvard Business School Working Paper, No. 13-070, February 2013.
- September 2016
- Article
Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising
By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard...
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Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September 2016): 475–490.
- Article
Diversity Thresholds: How Social Norms, Visibility, and Scrutiny Relate to Group Composition
By: Edward H. Chang, Katherine L. Milkman, Dolly Chugh and Modupe Akinola
Across a field study and four experiments, we examine how social norms and scrutiny affect decisions about adding members of underrepresented populations (e.g., women, racial minorities) to groups. When groups are scrutinized, we theorize that decision makers strive to...
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Keywords:
Social Norms;
Impression Management;
Groups and Teams;
Governing and Advisory Boards;
Diversity;
Gender;
Decision Making
Chang, Edward H., Katherine L. Milkman, Dolly Chugh, and Modupe Akinola. "Diversity Thresholds: How Social Norms, Visibility, and Scrutiny Relate to Group Composition." Academy of Management Journal 62, no. 1 (February 2019): 144–171.
- July 2019
- Article
'Forward Flow': A New Measure to Quantify Free Thought and Predict Creativity
By: Kurt Gray, Stephen Anderson, Eric Evan Chen, John Michael Kelly, Michael S. Christian, John Patrick, Laura Huang, Yoed N. Kenett and Kevin Lewis
When the human mind is free to roam, its subjective experience is characterized by a continuously evolving stream of thought. Although there is a technique that captures people’s streams of free thought—free association—its utility for scientific research is undermined...
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Gray, Kurt, Stephen Anderson, Eric Evan Chen, John Michael Kelly, Michael S. Christian, John Patrick, Laura Huang, Yoed N. Kenett, and Kevin Lewis. "'Forward Flow': A New Measure to Quantify Free Thought and Predict Creativity." American Psychologist 74, no. 5 (July 2019): 539–554.
- 2013
- Article
Logic Pluralism, Organizational Design, and Practice Adoption: The Structural Embeddedness of CSR Programs
By: Mary Ann Glynn and Ryan Raffaelli
The institutional logics perspective highlights how organizations are embedded within broader systems of meaning and how this embeddedness activates salient institutional logics in organizations that can enable or constrain organizational decisions, practices, and...
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Keywords:
Organizational Design;
Management Practices and Processes;
Corporate Social Responsibility and Impact
Glynn, Mary Ann, and Ryan Raffaelli. "Logic Pluralism, Organizational Design, and Practice Adoption: The Structural Embeddedness of CSR Programs." Research in the Sociology of Organizations 39B (2013): 175–198.
- Research Summary
The Economics of Search
Utilizing data on web searches, we characterize the economics of search and estimate the path of diffusion for information, allowing us to specify how choice sets are actually formed among consumers and examine the impact of cybergeography vs. spatial geography. Joint...
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- Web
Corporate Strategy - Institute For Strategy And Competitiveness
across divisions (e.g., Mickey’s birthday) – Disney University provides consistent training for employees across the company – Credit card and catalog designed to capture customer data across divisions –...
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- Fast Answer
Sustainable investing and ESG resources
by ERM, this report synthesizes survey responses from investors and companies to assess the value and quality of ESG ratings from leading ratings firms. ESG data (public...
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- March 2023
- Supplement
Allianz Türkiye (C): Managing the 2017 Hail Storm
By: John D. Macomber and Fares Khrais
Allianz Turkey is a property casualty insurance company operating in a region experiencing increasing losses from natural catastrophe events related to climate change, for example hail, wildfire, and flooding. There are also substantial other natural catastrophe...
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Keywords:
Insurance And Reinsurance;
Natural Disasters;
Turkey;
Insurance;
Climate Change;
Analytics and Data Science;
Insurance Industry;
Financial Services Industry;
Turkey
Macomber, John D., and Fares Khrais. "Allianz Türkiye (C): Managing the 2017 Hail Storm." Harvard Business School Supplement 223-084, March 2023.
- March 2023 (Revised April 2024)
- Case
Allianz Türkiye: Adapting to Climate Change
By: John D. Macomber and Fares Khrais
Allianz Turkey is a property casualty insurance company operating in a region experiencing increasing losses from natural catastrophe events related to climate change, for example hail, wildfire, and flooding. There are also substantial other natural catastrophe...
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Keywords:
Insurance And Reinsurance;
Natural Disasters;
Turkey;
Insurance;
Climate Change;
Analytics and Data Science;
Insurance Industry;
Financial Services Industry;
Turkey
Macomber, John D., and Fares Khrais. "Allianz Türkiye: Adapting to Climate Change." Harvard Business School Case 223-074, March 2023. (Revised April 2024.)
- Fast Answer
Water: reserves and usage
Where can I find data on water reserves and usage by country? World Water Development Report, published by UNESCO, provides a comprehensive review of the world’s freshwater resources. From 2003 till...
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- 07 Jul 2021
- News
Good News for Disgraced Companies: You Can Regain Trust
- 2007
- Report
The Role of Clusters in the Chemical Industry
By: Christian H.M. Ketels
The European Chemical Industry, still in the leading position globally, is under intense competitive pressure from emerging locations in Asia and the Middle East. After first reacting by efficiency upgrading within companies and then pursuing outsourcing and aggressive...
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Keywords:
Trade;
Governing Rules, Regulations, and Reforms;
Industry Clusters;
Business and Government Relations;
Competitive Strategy;
Chemical Industry;
Asia;
Europe;
Middle East
Ketels, Christian H.M. "The Role of Clusters in the Chemical Industry." Report, 2007. (Prepared for the Annual Conference of the European Petrochemical Association (EPCA))
- Article
Fast Generalized Subset Scan for Anomalous Pattern Detection
By: Edward McFowland III, Skyler Speakman and Daniel B. Neill
We propose Fast Generalized Subset Scan (FGSS), a new method for detecting anomalous patterns in general categorical data sets. We frame the pattern detection problem as a search over subsets of data records and attributes, maximizing a nonparametric scan statistic...
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Keywords:
Pattern Detection;
Anomaly Detection;
Knowledge Discovery;
Bayesian Networks;
Scan Statistics;
Analytics and Data Science
McFowland III, Edward, Skyler Speakman, and Daniel B. Neill. "Fast Generalized Subset Scan for Anomalous Pattern Detection." Art. 12. Journal of Machine Learning Research 14 (2013): 1533–1561.
- January 2009
- Article
Team Familiarity, Role Experience, and Performance: Evidence from Indian Software Services
By: Robert S. Huckman, Bradley R. Staats and David M. Upton
Much of the literature on team learning views experience as a unidimensional concept captured by the cumulative production volume of, or the number of projects completed by, a team. Implicit in this approach is the assumption that teams are stable in their membership...
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Keywords:
Experience and Expertise;
Learning;
Performance Improvement;
Projects;
Groups and Teams;
Familiarity;
Information Technology Industry;
India
Huckman, Robert S., Bradley R. Staats, and David M. Upton. "Team Familiarity, Role Experience, and Performance: Evidence from Indian Software Services." Management Science 55, no. 1 (January 2009): 85–100.
- Web
Course Overview - Institute For Strategy And Competitiveness
some adjustments based on the actual mix of participants and their circumstances: Defining a strategic direction - setting appropriate corporate goals - defining the appropriate portfolio of businesses -...
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- November 2022
- Article
Impacts of Micromobility on Car Displacement with Evidence from a Natural Experiment and Geofencing Policy
By: Omar Isaac Asensio, Camila Apablaza, M. Cade Lawson, Edward W Chen and Savannah J Horner
Micromobility, such as electric scooters and electric bikes—an estimated US$300 billion global market by 2030—will accelerate electrification efforts and fundamentally change urban mobility patterns. However, the impacts of micromobility adoption on traffic congestion...
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Asensio, Omar Isaac, Camila Apablaza, M. Cade Lawson, Edward W Chen, and Savannah J Horner. "Impacts of Micromobility on Car Displacement with Evidence from a Natural Experiment and Geofencing Policy." Nature Energy 7, no. 11 (November 2022): 1100–1108.
- 09 Apr 2014
- Working Paper Summaries
Visualizing and Measuring Software Portfolio Architectures: A Flexibility Analysis
- 2012
- Working Paper
Private and Public Decisions in Social Dilemmas: Evidence from Children's Behavior
Substantial research with adult populations has found that selfish impulses are less likely to be pursued when decisions are publicly observable. To the best of our knowledge, however, this behavioral regularity has not been systematically explored as potential...
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Keywords:
Research;
Age Characteristics;
Behavior;
Decisions;
Games, Gaming, and Gambling;
Announcements;
Situation or Environment
Houser, Daniel, Natalia Montinari, and Marco Piovesan. "Private and Public Decisions in Social Dilemmas: Evidence from Children's Behavior." Harvard Business School Working Paper, No. 12-073, February 2012.
- January–February 2013
- Article
Fairness, Efficiency and Flexibility in Organ Allocation for Kidney Transplantation
By: Dimitris Bertsimas, Vivek F. Farias and Nikolaos Trichakis
We propose a scalable, data-driven method for designing national policies for the allocation of deceased donor kidneys to patients on a waiting list, in a fair and efficient way. We focus on policies that have the same form as the one currently used in the United...
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Keywords:
Health Care Policy;
Healthcare;
Fairness;
Resource Allocation;
Policy;
Health Care and Treatment;
Medical Specialties;
Health Industry;
United States
Bertsimas, Dimitris, Vivek F. Farias, and Nikolaos Trichakis. "Fairness, Efficiency and Flexibility in Organ Allocation for Kidney Transplantation." Operations Research 61, no. 1 (January–February 2013): 73–87.