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Show Results For
-
All HBS Web
(2,777)
- People (4)
- News (245)
- Research (2,250)
- Events (7)
- Multimedia (6)
- Faculty Publications (1,453)
- November 2001
- Case
Naming the Edsel (Condensed)
Reveals the interesting and unusual story behind Ford's selection of "Edsel" as the new brand name for its ill-fated 1957 new product launch. Noteworthy as perhaps the most extensive, creative, and politically charged naming stories on record. Although both...
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Fournier, Susan M., and Andrea Wojnicki. "Naming the Edsel (Condensed)." Harvard Business School Case 502-034, November 2001.
- Article
Thinking About Technology: Applying a Cognitive Lens to Technical Change
We apply a cognitive lens to understanding technology trajectories across the life cycle by developing a co-evolutionary model of technological frames and technology. Applying that model to each stage of the technology life cycle, we identify conditions under which a...
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Keywords:
Technology;
Transformation;
Outcome or Result;
Economics;
Cognition and Thinking;
Business Model;
Forecasting and Prediction
Kaplan, Sarah, and Mary Tripsas. "Thinking About Technology: Applying a Cognitive Lens to Technical Change." Research Policy 37, no. 5 (June 2008): 790–805.
- January 2008 (Revised March 2008)
- Case
Bidding on Martha's Vineyard (A)
By: James Sebenius
To buy a desirable Martha's Vineyard property, Robert and Sally Franklin must craft a bidding strategy informed by their assessment of their competitor. The "A" case sets up the situation and bidding history to date, describes how they assessed their valuations and...
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Keywords:
Negotiation Preparation;
Negotiation Process;
Valuation;
Decision Choices and Conditions;
Property;
Bids and Bidding;
Real Estate Industry;
Martha's Vineyard
Sebenius, James. "Bidding on Martha's Vineyard (A)." Harvard Business School Case 908-044, January 2008. (Revised March 2008.)
- March 2012
- Article
Does America Really Need Manufacturing?
By: Gary P. Pisano and Willy C. Shih
Too many U.S. companies base decisions about where to locate production largely on narrow financial criteria. They don't consider whether keeping manufacturing at home makes more sense strategically or take into account the impact it might have on their ability to...
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Keywords:
Production;
Geographic Location;
Innovation and Invention;
Competitive Advantage;
Product Design;
Risk Management;
Manufacturing Industry;
United States
Pisano, Gary P., and Willy C. Shih. "Does America Really Need Manufacturing?" Harvard Business Review 90, no. 3 (March 2012).
- October 2003
- Case
Fire at Mann Gulch
Describes the 1949 firefighting tragedy in Montana that led to the deaths of 12 smoke jumpers. Explores the myriad of poor decisions by the firefighting crew and their foreman.
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Keywords:
Decisions;
Decision Choices and Conditions;
Crisis Management;
Public Administration Industry;
Montana
Roberto, Michael, and Erika Ferlins. "Fire at Mann Gulch." Harvard Business School Case 304-089, October 2003.
- Article
Optimal Capital-Gains Taxation under Limited Information
By: Jerry R. Green and Eytan Sheshinski
Taxation of capital gains at realization may distort individuals' decisions regarding holding or selling during an asset's lifetime. This creates the problem of designing a tax structure for capital gains so as to induce efficient patterns of holding and selling....
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Green, Jerry R., and Eytan Sheshinski. "Optimal Capital-Gains Taxation under Limited Information." Journal of Political Economy 86, no. 6 (December 1978): 1143–1158.
- January 2016 (Revised December 2016)
- Case
Airbus versus Boeing (A)
Looks at the development of the competitive actions between Airbus and Boeing from 1992 to 2006. Begins with the question of whether Airbus and Boeing should collaborate on the development of a VLCT (Very Large Commercial Transport) or whether Airbus should develop...
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Keywords:
Business Model;
Decision Choices and Conditions;
Competition;
Cooperation;
Strategy;
Air Transportation Industry
Casadesus-Masanell, Ramon. "Airbus versus Boeing (A)." Harvard Business School Case 716-436, January 2016. (Revised December 2016.)
- 20 Apr 2011
- Research & Ideas
Blind Spots: We’re Not as Ethical as We Think
more likely to follow through with the decision than are those who do not make such a commitment. You might also precommit to your intended ethical choice by sharing it with an unbiased individual whose...
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Keywords:
by Sean Silverthorne
- July 2004 (Revised May 2008)
- Case
Beacon Lakes
By: Arthur I Segel, Robert Barlick Jr and Jose Gonzalez
In September 2001, Armando Codina, the CEO and chairman of Codina Group, is facing the decision of whether to go ahead as planned with its $220 million Beacon Lakes project, a 6.6-million-square-foot warehouse and office park in Miami's Airport West submarket. Although...
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Keywords:
Decision Making;
Urban Scope;
Business and Government Relations;
Natural Environment;
Expansion;
Environmental Sustainability;
Real Estate Industry;
Everglades National Park;
Miami
Segel, Arthur I., Robert Barlick Jr, and Jose Gonzalez. "Beacon Lakes." Harvard Business School Case 805-023, July 2004. (Revised May 2008.)
- March 2008 (Revised March 2022)
- Case
Cadbury Schweppes: Capturing Confectionery (A)
By: David Collis, Toby Stuart and Troy Smith
In late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a...
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Keywords:
Business History;
Strategy;
Decision Choices and Conditions;
Mergers and Acquisitions;
Food and Beverage Industry
Collis, David, Toby Stuart, and Troy Smith. "Cadbury Schweppes: Capturing Confectionery (A)." Harvard Business School Case 708-453, March 2008. (Revised March 2022.)
Tatiana Sandino
Tatiana Sandino is the Arthur Lowes Dickinson Professor of Business Administration in the Accounting and Management Unit, most recently teaching and undertaking the role of course head for the required first-year MBA course Financial Reporting and Control. She has... View Details
- 30 Nov 2016
- News
Improving On-the-Fly Teamwork in Health Care
- March 2006
- Course Overview Note
International Finance: A Course Overview Note
By: Mihir A. Desai
Describes the International Finance course at Harvard Business School, which argues that the forces of globalization have fundamentally changed the scope and activities of firms, thereby altering the practice of finance within these firms. As a consequence of an...
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- 2015
- Other Teaching and Training Material
Competitive Strategies Marketing Reading
By: Jill Avery and Sunil Gupta
Core Curriculum Readings in Marketing cover the fundamental concepts, theories, and frameworks that business students must study.
This Reading illuminates the dynamics of companies in competition and offers a process for planning and executing marketing... View Details
This Reading illuminates the dynamics of companies in competition and offers a process for planning and executing marketing... View Details
Keywords:
Competitive Strategy
Avery, Jill, and Sunil Gupta. "Competitive Strategies Marketing Reading." Core Curriculum Readings Series. Boston: Harvard Business School Publishing 8158, 2015.
- January 2010
- Case
DR Corporation
By: Roy D. Shapiro
DR Corporation is a manufacturer of major appliances. The traffic manager is facing a decision of selecting a carrier for the inbound movement of motors. The primary case decisions are 1) what factors are critical to the decision; 2) how to calculate the tradeoffs...
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Keywords:
Cost vs Benefits;
Decision Choices and Conditions;
Managerial Roles;
Logistics;
Supply Chain Management;
Truck Transportation;
Consumer Products Industry
Shapiro, Roy D. "DR Corporation." Harvard Business School Case 610-049, January 2010.
- October 2023
- Article
Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior
Organizations face growing pressure from their consumers and stakeholders to take public stances on sociopolitical issues. However, many are hesitant to do so lest they make missteps, promises they cannot keep, appear inauthentic, or alienate consumers, employees, or...
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Nam, Jimin, Maya Balakrishnan, Julian De Freitas, and Alison Wood Brooks. "Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior." Special Issue on Consumer Insights from Text Analysis edited by Grant Packard, Sarah G. Moore, and Jonah Berger. Journal of Consumer Psychology 33, no. 4 (October 2023): 632–644.
- Research Summary
Research Summary
By: Ranjay Gulati
My research has focused on interorganizational relationships, with an emphasis on interfirm strategic alliances, which include voluntary exchange or co-development of products, technologies, or services between firms. I examine the factors that influence the...
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- 2019
- Working Paper
Veil-of-Ignorance Reasoning Favors the Greater Good
By: Karen Huang, Joshua D. Greene and Max Bazerman
The “veil of ignorance” is a moral reasoning device designed to promote impartial decision-making by denying decision-makers access to potentially biasing information about who will benefit most or least from the available options. Veil-of-ignorance reasoning was...
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Huang, Karen, Joshua D. Greene, and Max Bazerman. "Veil-of-Ignorance Reasoning Favors the Greater Good." Working Paper, October 2019.
- November 1990 (Revised June 1991)
- Case
Final Voyage of the Challenger
Provides a summary of technical and organizational details that led to the decision to launch the Challenger Space Shuttle, and to the ensuing accident. Details of design and testing milestones of the Space Shuttle, with a focus on the Solid Rocket Booster, offer...
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Keywords:
Information Technology;
Risk Management;
Ethics;
Decision Choices and Conditions;
Business Processes;
Aerospace Industry;
United States
Hauptman, Oscar. "Final Voyage of the Challenger." Harvard Business School Case 691-037, November 1990. (Revised June 1991.)
- November 2022
- Case
Arcos Dorados’ Quest for the Digitalization of Last-Mile Delivery in Colombia
By: Jorge Tamayo, Jenyfeer Martinez Buitrago and Mariana Cal
In 2018, Francisco Staton, Managing Director of Arcos Dorados in Colombia had to decide on the company’s strategy to expand its food ordering and delivery business in the country. Arcos Dorados stood as McDonald’s largest independent franchisee, and Colombia was one of...
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Keywords:
Digital Transformation;
Delivery;
McDonald's;
Latin America;
Quick Serve Restaurants;
QSR;
Transformation;
Decision Making;
Decision Choices and Conditions;
Global Strategy;
Technological Innovation;
Growth and Development Strategy;
Agreements and Arrangements;
Negotiation Tactics;
Logistics;
Service Delivery;
Organizational Culture;
Performance Improvement;
Partners and Partnerships;
Strategy;
Food and Beverage Industry;
Latin America;
South America;
Colombia
Tamayo, Jorge, Jenyfeer Martinez Buitrago, and Mariana Cal. "Arcos Dorados’ Quest for the Digitalization of Last-Mile Delivery in Colombia." Harvard Business School Case 723-395, November 2022.