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Show Results For
-
All HBS Web
(8,257)
- People (24)
- News (2,344)
- Research (5,303)
- Events (8)
- Multimedia (274)
- Faculty Publications (3,889)
- July–August 2021
- Article
Why You Aren't Getting More from Your Marketing AI
By: Eva Ascarza, Michael Ross and Bruce G.S. Hardie
Fewer than 40% of companies that invest in AI see gains from it, usually because of one or more of these errors: (1) They don’t ask the right question, and end up directing AI to solve the wrong problem. (2) They don’t recognize the differences between the value of...
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Keywords:
Artificial Intelligence;
Marketing;
Decision Making;
Communication;
Framework;
AI and Machine Learning
Ascarza, Eva, Michael Ross, and Bruce G.S. Hardie. "Why You Aren't Getting More from Your Marketing AI." Harvard Business Review 99, no. 4 (July–August 2021): 48–54.
- Research Summary
Intra-Industry Foreign Direct Investment (joint with Andrew Charlton)
By: Laura Alfaro
We identify a new type of vertical foreign direct investment (FDI) made up of multinational subsidiaries producing intermediate inputs, which are of similar skill intensity to the final goods produced by their parents, and which are overwhelmingly located in high skill...
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- 30 May 2023
- Research & Ideas
Can AI Predict Whether Shoppers Would Pick Crest or Colgate?
data.” The researchers also found that telling GPT that it had purchased a product before, such as yogurt, and how much of the product the “customer” already had at home, affected purchasing decisions in predictable ways: the more yogurt...
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- Article
Financial Shame Spirals: How Shame Intensifies Financial Hardship
By: Joe J. Gladstone, Jon M. Jachimowicz, Adam Eric Greenberg and Adam D. Galinsky
Financial hardship is an established source of shame. This research explores whether shame is also a driver and exacerbator of financial hardship. Six experimental, archival, and correlational studies (N = 9,110)—including data from customer bank account histories and...
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Keywords:
Financial Hardship;
Financial Decision-making;
Shame;
Guilt;
Personal Finance;
Financial Condition;
Decision Making;
Emotions
Gladstone, Joe J., Jon M. Jachimowicz, Adam Eric Greenberg, and Adam D. Galinsky. "Financial Shame Spirals: How Shame Intensifies Financial Hardship." Organizational Behavior and Human Decision Processes 167 (November 2021): 42–56.
- April 2017
- Supplement
Imprimis (B)
By: Ramon Casadesus-Masanell, Karen Elterman and Marc Appel
This case is a supplement to Imprimis (A). It describes the company’s decision to enter into the pharmaceutical compounding business in 2013–2014. Imprimis purchased a compounded ophthalmological medication called Dropless Therapy, which was injected into patients’...
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Keywords:
Healthcare;
Drug Compounding;
Drug Development;
Pharmaceuticals;
Small Business;
Decision-making, Business Model;
Mark Baum;
Imprimis;
Decision Making;
Strategy;
Health Care and Treatment;
Policy;
Pharmaceutical Industry;
United States
Casadesus-Masanell, Ramon, Karen Elterman, and Marc Appel. "Imprimis (B)." Harvard Business School Supplement 717-496, April 2017.
- September 2023 (Revised November 2023)
- Case
Seeds of Innovation: GALY's Quest to Cultivate the Future of Agriculture in the Lab
By: George Serafeim and Michael Norris
In 2023, Luciano Bueno, CEO and founder of plant cell culture agriculture company GALY, was considering the best path forward for his company as he planned to pitch Series B investors. GALY, founded in 2019, aimed to produce cotton and other crops from cells grown in...
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Keywords:
Business Model;
Green Technology;
Goods and Commodities;
Growth and Development Strategy;
Science-Based Business;
Entrepreneurship;
Plant-Based Agribusiness;
Business Startups;
Decisions;
Technological Innovation;
Production;
Agriculture and Agribusiness Industry;
Technology Industry;
Boston;
Sao Paulo
Serafeim, George, and Michael Norris. "Seeds of Innovation: GALY's Quest to Cultivate the Future of Agriculture in the Lab." Harvard Business School Case 124-017, September 2023. (Revised November 2023.)
- December 1992 (Revised March 1993)
- Case
Dan Gordon
Describes Dan Gordon's first month on the job as Chief Operating Officer of Club Sports International (CSI), a chain of 7 health and fitness clubs. Describes the company's strategy and organization. The company needs Dan to tighten up its operations and create a base...
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Keywords:
Decision Choices and Conditions;
Governance Controls;
Business or Company Management;
Growth and Development Strategy;
Organizational Design;
Health Industry
Roberts, Michael J. "Dan Gordon." Harvard Business School Case 393-087, December 1992. (Revised March 1993.)
- 2020
- Working Paper
Consumer Protection in an Online World: An Analysis of Occupational Licensing
By: Chiara Farronato, Andrey Fradkin, Bradley Larsen and Erik Brynjolfsson
We study the effects of occupational licensing on consumer choices and market outcomes in a large online platform for residential home services. We exploit exogenous variation in the time at which licenses are displayed on the platform to identify the causal effects of...
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Keywords:
Occupational Licensing;
Consumer Protection;
Governing Rules, Regulations, and Reforms;
Consumer Behavior;
Decision Making;
Customer Satisfaction
Farronato, Chiara, Andrey Fradkin, Bradley Larsen, and Erik Brynjolfsson. "Consumer Protection in an Online World: An Analysis of Occupational Licensing." NBER Working Paper Series, No. 26601, January 2020.
- 13 Nov 2012
- First Look
First Look: November 13
http://www.people.hbs.edu/mnorton/gray ward norton.pdf What Makes Analysts Say 'Buy'? Authors:Boris Groysberg, Paul M. Healy, Nitin Nohria, and George Serafeim Publication:Harvard Business Review 90, no. 11 (November 2012) Abstract An...
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Keywords:
Sean Silverthorne
- 07 Mar 2023
- HBS Case
ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?
the high ground, allowing it to influence norms and policies to mitigate AI bias. But the tech giant’s decision to push out pioneering AI researcher and ethicist Timnit Gebru set the company on a rocky course, contends Harvard Business...
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- Article
Naivete and Cynicism in Negotiations and Other Competitive Contexts
By: Chia-Jung Tsay, Lisa L. Shu and Max H. Bazerman
A wealth of literature documents how the common failure to think about the self-interests of others contributes to suboptimal outcomes. Yet sometimes, an excess of cynicism appears to lead us to over-think the actions of others and make negative attributions about...
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Tsay, Chia-Jung, Lisa L. Shu, and Max H. Bazerman. "Naivete and Cynicism in Negotiations and Other Competitive Contexts." Academy of Management Annals 5 (2011): 495–518.
- 24 May 2021
- News
Can Fabric Waste Become Fashion’s Resource?
- 01 Oct 2021
- News
Dying to Lead: How Reaching the Top Can Kill You Sooner
- April 1988 (Revised May 1992)
- Case
Gaz de France
By: W. Carl Kester
The treasurer of Gaz de France is an aggressive, proactive manager of his company's liability structure, running one of the largest swap books of any non-financial corporation in the world. Currency futures, interbank forwards, and currency options are also frequently...
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Keywords:
Decisions;
Borrowing and Debt;
Currency Exchange Rate;
Credit Derivatives and Swaps;
Policy;
Management;
Organizational Structure;
Energy Industry;
Europe
Kester, W. Carl. "Gaz de France." Harvard Business School Case 288-030, April 1988. (Revised May 1992.)
- 12 Sep 2023
- What Do You Think?
Who Gets the Loudest Voice in DEI Decisions?
(AdobeStock/ Katleho S/peopleimages.com) Business leaders today face decisions of increasing complexity. They have to take into account far more than economics, in particular the increasing influence of matters under debate in the broader...
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Keywords:
by James Heskett
- Web
Being a Student at HBS - MBA
increased knowledge but more importantly, with grounding and practice in how to make difficult decisions and what it means to assume leadership in a global environment.
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- 27 Jul 2020
- Book
Reflection: The Pause That Brings Peace and Productivity
Instead, they practice the art of reflection “in the cracks and crevices of their everyday lives” to help them make better decisions day by day and problem by problem. Badaracco recommends four design...
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Keywords:
by Dina Gerdeman
- Web
Research - Managing the Future of Work
Raman 06 Jul 2022 Podcast Managing the Future of Work Can we automate our way to better decision making? Bill Kerr 22 Jun 2022 Podcast Managing the Future of Work Reshma Saujani on recoding work for gender equity Joe Fuller 08 Jun 2022...
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- November 1990 (Revised March 1994)
- Case
Digital Equipment Corp.: The Kodak Outsourcing Agreement (A)
By: Lynda M. Applegate and Herminia M. Ibarra
Describes grassroots effort which culminated in Digital's winning a competitive bid for the outsourcing of Kodak's internal telecommunications business. Describes the "Telstar" project, from the initial identification of the business opportunity to the process of...
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Keywords:
Innovation and Management;
Partners and Partnerships;
Leading Change;
Agreements and Arrangements;
Business or Company Management;
Bids and Bidding;
Decision Making;
Management Teams;
Telecommunications Industry
Applegate, Lynda M., and Herminia M. Ibarra. "Digital Equipment Corp.: The Kodak Outsourcing Agreement (A)." Harvard Business School Case 191-039, November 1990. (Revised March 1994.)
- Spring 2013
- Article
Salience in Quality Disclosure: Evidence from the U.S. News College Rankings
By: Michael Luca and Jonathan Smith
How do rankings affect demand? This paper investigates the impact of college rankings, and the visibility of those rankings, on students' application decisions. Using natural experiments from U.S. News and World Report College Rankings, we present two main...
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Luca, Michael, and Jonathan Smith. "Salience in Quality Disclosure: Evidence from the U.S. News College Rankings." Journal of Economics & Management Strategy 22, no. 1 (Spring 2013): 58–77.