Filter Results
:
(8,495)
Show Results For
-
All HBS Web
(8,495)
- People (21)
- News (1,700)
- Research (5,452)
- Events (53)
- Multimedia (73)
- Faculty Publications (3,779)
Show Results For
-
All HBS Web
(8,495)
- People (21)
- News (1,700)
- Research (5,452)
- Events (53)
- Multimedia (73)
- Faculty Publications (3,779)
- 2009
- Working Paper
Altruistic Dynamic Pricing with Customer Regret
By: Julio J. Rotemberg
A model is considered where firms internalize the regret costs that consumers experience when they see an unexpected price change. Regret costs are assumed to be increasing in the size of price changes and this can explain why the size of price increases is less...
View Details
- 17 Oct 2016
- News
The Right (And Wrong) Way To Harness Your Company's Underdog Status
- March 2020
- Case
Maven Clinic: Women's Health in the Digital Age
By: Ariel D. Stern and Sarah Mehta
In late 2017, Kate Ryder, the founder and CEO of digital women’s health telemedicine company Maven Clinic, faced an important decision. Maven offered both a direct to consumer (D2C) product that anyone could use to book virtual appointments with health practitioners...
View Details
Keywords:
Business Growth and Maturation;
Business Model;
Business Startups;
Entrepreneurship;
Health;
Health Care and Treatment;
Strategy;
Information Technology;
Applications and Software;
Health Industry;
Technology Industry;
United States
Stern, Ariel D., and Sarah Mehta. "Maven Clinic: Women's Health in the Digital Age." Harvard Business School Case 620-035, March 2020.
- September 2018
- Case
ProdEng: Services for Oil & Gas Extraction
By: Frank V. Cespedes, Maria Fernanda Miguel and Mariana Cal
ProdEng is a venture created as part of a PE fund and provides oil field services in Argentina. In 2016, an industry-wide unforeseen oil and gas demand slump drove ProdEng’s average service rates down by more than 37%, with EBITDA margins falling from 50% to 24% in the...
View Details
Cespedes, Frank V., Maria Fernanda Miguel, and Mariana Cal. "ProdEng: Services for Oil & Gas Extraction." Harvard Business School Case 819-003, September 2018.
- December 2018 (Revised August 2019)
- Case
Super Bowl Storytelling
By: Shelle Santana and Jill Avery
The one day a year when consumers not only tolerate but actually eagerly anticipate ads is during the NFL's Super Bowl. In sharp contrast to their behavior on the other 364 days of the year, consumers watch an average of 89 commercials per Super Bowl game for an...
View Details
Keywords:
Television Advertising;
Entertainment;
Brand Management;
Marketing;
Marketing Strategy;
Marketing Communications;
Advertising;
Television Entertainment;
Brands and Branding;
Media;
Cost vs Benefits;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
United States;
North America
Santana, Shelle, and Jill Avery. "Super Bowl Storytelling." Harvard Business School Case 519-041, December 2018. (Revised August 2019.)
- 28 Sep 2010
- News
Hey Big Spenders: The Trickle-Down Argument
- Article
Marketing in the Age of Web 2.0
By: Jill Avery
Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic.
View Details
Keywords:
Digital Marketing;
Internet;
Brands and Branding;
Marketing;
Marketing Communications;
Internet and the Web;
Social Media;
Consumer Products Industry;
Consumer Products Industry
Avery, Jill. "Marketing in the Age of Web 2.0." Simmons Magazine, SOM Edition 90, no. 3 (Fall 2008): 21.
- June 2002 (Revised October 2005)
- Case
Inside Intel Inside
By: Youngme E. Moon and Christina L. Darwall
In early 2002, Pamela Pollace, vice president and director of Intel's worldwide marketing operations, is debating whether the company should extend its "Intel Inside" branding campaign to non-PC product categories, such as cell phones and PDAs. The "Intel Inside"...
View Details
Keywords:
Advertising Campaigns;
Growth and Development;
Brands and Branding;
Marketing Strategy;
Product Positioning;
Sales;
Expansion;
Competitive Advantage;
Semiconductor Industry;
Manufacturing Industry;
California
Moon, Youngme E., and Christina L. Darwall. "Inside Intel Inside." Harvard Business School Case 502-083, June 2002. (Revised October 2005.)
- 1 PM – 2 PM EST, 03 Feb 2016
- Webinars: Trending@HBS
Sustainable Capitalism: An Oxymoron?
In this talk, Professor Henderson will discuss both the risks and the tremendous opportunities inherent in harnessing the power of private enterprise to build a more sustainable world. She will also explore how people can hold the tension between the demands of the...
View Details
- September 2005 (Revised March 2007)
- Case
Lifefont: The Case for RetailDriver
Examines how Lifefont (pseudonym), a multidivisional consumer packages goods company, develops a system to manage and measure the impact of promotional events in retail outlets.
View Details
Keywords:
Framework;
Change Management;
Compensation and Benefits;
Cost vs Benefits;
Growth Management;
Management Analysis, Tools, and Techniques;
Customer Relationship Management;
Product Marketing;
Salesforce Management;
Advertising;
Management Systems;
Information Technology;
Retail Industry
Martinez-Jerez, Francisco de Asis, and Karim Fakhry. "Lifefont: The Case for RetailDriver." Harvard Business School Case 106-005, September 2005. (Revised March 2007.)
- 02 Mar 2009
- News
Gender-Bending Brands an Easy Way to Increase Product Reach
- March 2000 (Revised January 2001)
- Background Note
Customers in Health Care, The
By: Richard M.J. Bohmer
Reviews the current literature on the consumers of health care, primarily patients. Discusses their stated preferences, the sources of information they use in making their selections of plan and provider, and their behavior.
View Details
Bohmer, Richard M.J. "Customers in Health Care, The." Harvard Business School Background Note 600-118, March 2000. (Revised January 2001.)
- 18 Nov 2019
- Video
Adi Godrej
Adi Godrej, Chair of the India-based consumer products Godrej Group, describes the difficulties...
View Details
- 12 Dec 2012
- Research & Ideas
Book Excerpt: Strength in Numbers
Editor's note: Many economic regulators, influenced by the work of Mancur Olson, maintain the notion that consumers hold little sway over big-industry concerns. They argue that diffuse interests of the "little guys" lack the strength...
View Details
Keywords:
Re: Gunnar Trumbull
- Career Coach
Erika Beisler
Erika Beisler (Yale School of Management ’99, Dartmouth College ‘93) is part of the CPD team. She is the industry lead for Consumer Products as well as Retail & Luxury Goods and coaches students...
View Details
- November 1994 (Revised May 1996)
- Case
Walt Disney's Dennis Hightower-- Taking Charge
By: Ashish Nanda
In 1987, Dennis Hightower, was recruited from outside for a newly created position as head of Disney Consumer Products European operations. Hightower has to win initial acceptance of entrenched country managers, integrate the company's diverse subsidiaries closer...
View Details
Keywords:
Organizational Change and Adaptation;
Leadership;
Change Management;
Corporate Strategy;
Personal Development and Career;
Consumer Products Industry;
Consumer Products Industry;
Europe
Nanda, Ashish. "Walt Disney's Dennis Hightower-- Taking Charge." Harvard Business School Case 395-055, November 1994. (Revised May 1996.)
- Article
Workplace Stressors & Health Outcomes: Health Policy for the Workplace
By: Joel Goh, Jeffrey Pfeffer and Stefanos A. Zenios
Extensive research focuses on the causes of workplace-induced stress. However, policy efforts to tackle the ever-increasing health costs and poor health outcomes in the United States have largely ignored the health effects of psychosocial workplace stressors such as...
View Details
Goh, Joel, Jeffrey Pfeffer, and Stefanos A. Zenios. "Workplace Stressors & Health Outcomes: Health Policy for the Workplace." Behavioral Science & Policy 1, no. 1 (Spring 2015): 43–52.
- Summer 2013
- Article
Where Implementation Breaks Down: Why Can't Companies Get the Job Done?
By: David A. Garvin
A great plan for the future isn't so great if you can't execute it properly. Conceiving a project or initiative demands different approaches and skills than acting on it and following through. Here's a guide to removing the roadblocks on the path toward effective...
View Details
Keywords:
Implementation;
EXECUTIVE Ability (Management);
Management Practices and Processes;
Performance Effectiveness;
Management Skills
Garvin, David A. "Where Implementation Breaks Down: Why Can't Companies Get the Job Done?" Conference Board Review 50, no. 3 (Summer 2013): 38–45.
- 13 Apr 2017
- News
When Shareholders Speak Their Minds
- July 2015 (Revised July 2016)
- Case
SF Express: From Delivery to E-Commerce
By: Feng Zhu and David Lane
Shunfeng Express (SF), China's leading express delivery firm, in May 2014 opened the first 500 of several thousand Heike stores, which allowed consumers to buy and try out SF's own e-commerce offerings, in addition to other services. As an example of China's...
View Details
Keywords:
Shunfeng Express;
Heike;
Express Delivery;
Alibaba;
Tencent;
JD.com;
China;
O2O;
Logistics;
Strategy;
Service Delivery;
China
Zhu, Feng, and David Lane. "SF Express: From Delivery to E-Commerce." Harvard Business School Case 616-003, July 2015. (Revised July 2016.)