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Show Results For
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All HBS Web
(8,499)
- People (21)
- News (1,705)
- Research (5,453)
- Events (53)
- Multimedia (73)
- Faculty Publications (3,779)
- September 1985
- Case
H.J. Heinz Co.: Plastic Bottle Ketchup (B)
By: John A. Quelch
The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation.
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Keywords:
Distribution;
Crisis Management;
Innovation and Invention;
Product Marketing;
Food and Beverage Industry
Quelch, John A. "H.J. Heinz Co.: Plastic Bottle Ketchup (B)." Harvard Business School Case 586-036, September 1985.
- 17 May 2022
- News
Robert F. Lanzillotti Prize for Assistant Professor Alex MacKay
- January 2023 (Revised May 2023)
- Case
Peloton Interactive (A)
By: Suraj Srinivasan, Lynn S. Paine and David Lane
Early in February 2022, the board of Peloton Interactive faced some knotty challenges. Immense pandemic demand for its stationary exercise bicycles and treadmills had prompted the firm to scale up production rapidly. But as gyms reopened and the virulence of the virus...
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Keywords:
Corporate Governance;
Governing and Advisory Boards;
Growth Management;
Investment Activism;
Leadership;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
United States
Srinivasan, Suraj, Lynn S. Paine, and David Lane. "Peloton Interactive (A)." Harvard Business School Case 323-005, January 2023. (Revised May 2023.)
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions, guide managerial decisions, and...
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Keywords:
by Kristen Senz
- May 1988 (Revised March 1990)
- Case
Matsushita Electric Industrial (MEI) in 1987
By: Christopher A. Bartlett and Sumantra Ghoshal
Describes the development of Matsushita's international operations and the building of its dominant competitive position in the consumer electronics industry. Picks up the major challenges facing the company in 1987 as both its product focus and geographic posture are...
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Keywords:
Global Strategy;
Goods and Commodities;
Product Positioning;
Problems and Challenges;
Business Strategy;
Competitive Strategy;
Value;
Electronics Industry
Bartlett, Christopher A., and Sumantra Ghoshal. "Matsushita Electric Industrial (MEI) in 1987." Harvard Business School Case 388-144, May 1988. (Revised March 1990.)
Mark L. Egan
Mark Egan is the Mark Kingdon Associate Professor of Business Administration in the Finance Unit, teaching Corporate Financial Operations to MBA students.
Professor Egan’s research concentrates on the intersection of corporate finance and industrial... View Details
- September 2018 (Revised April 2019)
- Case
AMC Entertainment: Creating a Spectacular Moviegoing Experience (A)
By: Henry McGee and Aldo Sesia
In 2018, the Hollywood film industry is facing tough headwinds. Fewer and fewer Americans are going to movie theaters, opting instead to watch movies on demand in the comfort of their own homes or on portable devices. Adam Aron, the head of the world’s largest movie...
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Keywords:
Exhibitors;
Movies;
Film Entertainment;
Disruptive Innovation;
Consumer Behavior;
Competitive Strategy;
Expansion;
Global Range;
Business Model;
Motion Pictures and Video Industry
McGee, Henry, and Aldo Sesia. "AMC Entertainment: Creating a Spectacular Moviegoing Experience (A)." Harvard Business School Case 319-024, September 2018. (Revised April 2019.)
- November–December 2022
- Article
Your Company Needs a Space Strategy. Now.
By: Matthew Weinzierl, Prithwiraj (Raj) Choudhury, Tarun Khanna, Alan MacCormack and Brendan Rosseau
Space is becoming a potential source of value for businesses across a range of sectors, including agriculture, pharmaceuticals, consumer goods, and tourism. To understand what the opportunities are for your company, the authors advise you to consider the four ways in...
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Keywords:
Space Strategy;
Emerging Markets;
Natural Resources;
Analytics and Data Science;
Organizational Change and Adaptation;
Adaptation;
Competition;
Aerospace Industry
Weinzierl, Matthew, Prithwiraj (Raj) Choudhury, Tarun Khanna, Alan MacCormack, and Brendan Rosseau. "Your Company Needs a Space Strategy. Now." Harvard Business Review (November–December 2022): 80–91.
- November 2005 (Revised January 2006)
- Case
Commercialization at the Garvan Institute for Medical Research (A)
A large and successful not-for-profit medical research institute must decide strategy to commercialize its discoveries. In the process, it must balance multiple conflicting demands from its stakeholders.
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Keywords:
Decisions;
Public Sector;
Business and Stakeholder Relations;
Nonprofit Organizations;
Conflict and Resolution;
Commercialization;
Balance and Stability;
Health Industry
Fleming, Lee, Michael Vitale, and Jonathan West. "Commercialization at the Garvan Institute for Medical Research (A)." Harvard Business School Case 606-051, November 2005. (Revised January 2006.)
- November 1999 (Revised March 2000)
- Case
Florida Department of Citrus
By: Ray A. Goldberg, Carin-Isabel Knoop and David Benedict Pearcy
The Florida Department of Citrus (FDOC) is a state agency responsible for the welfare of the Florida citrus industry. This case describes the FDOC's efforts to turn around grapefruit juice consumption. Using a health message, Dan Santangelo, the FDOC's new director,...
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Keywords:
Marketing Strategy;
Organizational Change and Adaptation;
Change Management;
Management Teams;
Product Marketing;
Demand and Consumers;
Food and Beverage Industry;
Florida
Goldberg, Ray A., Carin-Isabel Knoop, and David Benedict Pearcy. "Florida Department of Citrus." Harvard Business School Case 900-009, November 1999. (Revised March 2000.)
- July 2022
- Case
boAt Lifestyle
By: Rajiv Lal and Kairavi Dey
boAt began as a lifestyle brand in the consumer electronics category in 2016 with the aim of bringing affordable, durable, and fashionable audio products and accessories to millennials and Gen-Z customers in India. Born in 2016 with Amazon India as its only sales...
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Keywords:
Marketing;
Brands and Branding;
Initial Public Offering;
Digital Marketing;
Product Development;
Product Marketing;
Business or Company Management;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Asia;
India
Lal, Rajiv, and Kairavi Dey. "boAt Lifestyle." Harvard Business School Case 523-019, July 2022.
- August 26, 2009
- Comment
Where Cash for Clunkers Ran Off the Road
By: John A. Quelch
Today, let us celebrate the end of an unjustifiable drain on the U.S. taxpayer: the Cash for Clunkers (C4C) program.
True, C4C greatly boosted the number of consumers visiting car dealers. Doubtless, some new cars were sold to consumers who thought they... View Details
True, C4C greatly boosted the number of consumers visiting car dealers. Doubtless, some new cars were sold to consumers who thought they... View Details
Keywords:
Government Programs;
Environmental Impact;
Government Waste;
Customer Behavior;
Economic Growth;
Economy;
Financial Crisis;
Government and Politics;
Leadership;
Marketing;
Programs;
Value;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States
Quelch, John A. "Where Cash for Clunkers Ran Off the Road." Harvard Business School Working Knowledge (August 26, 2009).
- Web
Entrepreneurial Sales 102: Building, Managing, and Scaling the First Sales Team as a Founder, Investor, or Advisor - Course Catalog
spent more time understanding at school was how to sell.” -Dean Nohria This course explores the complex subject of how to build, manage, and scale the first sales force including how to: Hire your first salesperson View Details
- March 1994 (Revised May 1994)
- Case
Lisa Benton (A)
By: Linda A. Hill
Lisa Benton is in her fourth month as an assistant product manager at Houseworld, a leading consumer products company. She has been on the job since graduating from the Harvard Business School, and she has been frustrated from the start by a lack of responsibility, by...
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Keywords:
Problems and Challenges;
Jobs and Positions;
Power and Influence;
Relationships;
Consumer Products Industry
Hill, Linda A. "Lisa Benton (A)." Harvard Business School Case 494-114, March 1994. (Revised May 1994.)
- January 2024
- Case
Vibrant Health
By: Henry McGee and Sarah Mehta
This case is about nutritional supplements company Vibrant Health, among the 100 largest Black-owned businesses in the U.S. After acquiring the company from its white founder in 2007, co-owners Ted and Paige Parker significantly grew its sales. Set in September 2023,...
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- August 1980 (Revised March 1994)
- Case
Freemark Abbey Winery
Freemark Abbey must decide whether to harvest in view of the possibility of rain. Rain could damage the crop but delaying the harvest would be risky. On the other hand, rain could be beneficial and greatly increase the value of the resulting wine. This decision is...
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Keywords:
Plant-Based Agribusiness;
Forecasting and Prediction;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry
Krasker, William S. "Freemark Abbey Winery." Harvard Business School Case 181-027, August 1980. (Revised March 1994.)
Elizabeth A. Keenan
Elizabeth is visting Boston University Questrom School of Business for the 2023-24 academic year.
Elizabeth Keenan is an assistant professor of business administration in the Marketing Unit. She teaches the Purpose-Driven Marketing...
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- 05 Jul 2006
- Working Paper Summaries
A Cross-Sectional Analysis of the Excess Comovement of Stock Returns
- 12 Feb 2019
- HBS Seminar
Gary Loveman, Harvard Business School
- 04 Apr 2018
- Op-Ed
Op-Ed: Why Private Investors Must Fund 'New Nuclear' Power Right Now
I am all for renewables, I believe every effort should be made to make nuclear power one of the world’s low-cost alternatives for meeting the urgent demand for power while winning the race with fossil fuels—especially in Asia, where the...
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