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All HBS Web
(6,674)
- Faculty Publications (2,019)
- October 1996 (Revised April 1998)
- Case
Mobil USM&R (D): Gasoline Marketing
By: Robert S. Kaplan
Mobil US Marketing & Refining has shifted from a centralized staff-driven organization to decentralized business-units. Staff functions now must negotiate service agreements with a buyer's committee consisting of representatives from the profit-center business units....
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Keywords:
Balanced Scorecard;
Management Teams;
Human Resources;
Agreements and Arrangements;
Organizational Change and Adaptation;
Customers;
Situation or Environment;
Business Units;
Energy Industry;
Mining Industry;
United States
Kaplan, Robert S. "Mobil USM&R (D): Gasoline Marketing." Harvard Business School Case 197-028, October 1996. (Revised April 1998.)
- October 1996 (Revised November 1996)
- Case
Boston Beer Company: Samuel Adams, Brewmaster Leading a Revolution
By: Ray A. Goldberg and Mollie H. Carter
Boston Beer Co. revolutionized the beer industry by identifying and responding to a new consumer segment. Using the excess capacity in the brewing industry to establish contract brewing arrangements and an extremely capable sales force, the company opened the...
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Keywords:
Transformation;
Leadership;
Product Marketing;
Product Development;
Production;
Quality;
Salesforce Management;
Segmentation;
Food and Beverage Industry
Goldberg, Ray A., and Mollie H. Carter. "Boston Beer Company: Samuel Adams, Brewmaster Leading a Revolution." Harvard Business School Case 597-040, October 1996. (Revised November 1996.)
- September 1996 (Revised September 1999)
- Case
Mobil USM&R (A): Linking the Balanced Scorecard
By: Robert S. Kaplan
The CEO of the marketing and refining division of a major oil company is in the midst of implementing a profit turnaround. He transforms the strongly centralized, functionally-organized division into 17 independent business units and 14 internal service companies. The...
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Keywords:
Organizational Change and Adaptation;
Measurement and Metrics;
Management Practices and Processes;
Organizational Design;
Balanced Scorecard;
Corporate Strategy;
Mining Industry;
Energy Industry
Kaplan, Robert S. "Mobil USM&R (A): Linking the Balanced Scorecard." Harvard Business School Case 197-025, September 1996. (Revised September 1999.)
- September 1996 (Revised May 1997)
- Case
Mobil USM&R (C): Lubricants Business Unit
By: Robert S. Kaplan
The general manager of a Lubricants Business Unit in Mobil's U.S. Marketing and Refining division launched a project to develop a Balanced Scorecard (BSC) for his unit. The purpose was to provide focus for all employees of the unit, enabling it to operate on an...
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Keywords:
Balanced Scorecard;
Employees;
Customization and Personalization;
Performance Evaluation;
Measurement and Metrics;
Management Teams;
Projects;
Energy Industry;
Mining Industry;
United States
Kaplan, Robert S. "Mobil USM&R (C): Lubricants Business Unit." Harvard Business School Case 197-027, September 1996. (Revised May 1997.)
- August 1996
- Case
ThermoLase
By: William A. Sahlman and Andrew S. Janower
John Hansen, CEO of ThermoLase, must develop a plan of action to exploit the company's new development-stage revolutionary hair removal technology with negligible revenues and a $500 million market capitalization. This nascent public Thermo Electron spin out company...
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Keywords:
Business or Company Management;
Corporate Entrepreneurship;
Venture Capital;
Business Strategy;
Growth and Development Strategy;
Business Plan;
Beauty and Cosmetics Industry
Sahlman, William A., and Andrew S. Janower. "ThermoLase." Harvard Business School Case 897-002, August 1996.
- August 1996 (Revised October 2003)
- Case
NutraSweet in China (A)
By: Michael Y. Yoshino and Carin-Isabel Knoop
Eve Stacey, a recent Harvard MBA, has the challenging task of evaluating the market opportunity for NutraSweet in China. She must decide how best to develop the market for the product in China. May be used with NutraSweet in China (B).
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Yoshino, Michael Y., and Carin-Isabel Knoop. "NutraSweet in China (A)." Harvard Business School Case 397-029, August 1996. (Revised October 2003.)
- July 1996 (Revised June 1998)
- Case
Gillette Indonesia
By: John A. Quelch
The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market.
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Keywords:
Marketing Strategy;
Multinational Firms and Management;
Emerging Markets;
Forecasting and Prediction;
Product Marketing;
Manufacturing Industry;
Consumer Products Industry;
Indonesia
Quelch, John A., and Diane Long. "Gillette Indonesia." Harvard Business School Case 597-009, July 1996. (Revised June 1998.)
- July 1996
- Case
Bayside Controls, Inc.
By: H. Kent Bowen, Jennifer Kochman and Sylvie Ryckebusch
Two recent MBA graduates acquire a small and ailing metal-machining company that had manufactured small aerospace components. Through clever application of state-of-the-art manufacturing, engineering, and marketing/sales concepts, they turned the company into a growing...
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Keywords:
Business Earnings;
Leveraged Buyouts;
Machinery and Machining;
Leading Change;
Growth and Development Strategy;
Marketing Strategy;
Production;
Personal Development and Career;
Sales;
Aerospace Industry
Bowen, H. Kent, Jennifer Kochman, and Sylvie Ryckebusch. "Bayside Controls, Inc." Harvard Business School Case 697-004, July 1996.
- July 1996
- Article
New Product Development Structures: The Effect of Customer Overload on Post-Concept Time to Market
By: S. Datar, C. Jordan, S. Kekre, S. Rajiv and K. Srinivasan
Datar, S., C. Jordan, S. Kekre, S. Rajiv, and K. Srinivasan. "New Product Development Structures: The Effect of Customer Overload on Post-Concept Time to Market." Journal of Product Innovation Management 13, no. 4 (July 1996): 325–333.
- June 1996 (Revised July 1997)
- Case
Hostile Bid for Red October, The
By: Benjamin C. Esty and Alan Bigman
Manatep Bank, a Russian investment bank, has just announced the country's first hostile tender offer for Red October, a confectionery company located in Moscow. As the chief financial officer of the target company, Yuri Yegorov must decide how to respond, how much his...
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Keywords:
Capital Markets;
Cash;
Governance Controls;
Financial Condition;
Investment Banking;
Financial Markets;
Trade;
Valuation;
Financial Management;
Food and Beverage Industry;
Moscow
Esty, Benjamin C., and Alan Bigman. "Hostile Bid for Red October, The." Harvard Business School Case 296-084, June 1996. (Revised July 1997.)
- May 1996 (Revised March 1998)
- Case
SaleSoft, Inc. (A)
By: Das Narayandas
SaleSoft, a start-up firm, markets Comprehensive Sales Automation Solutions (CSAS) that automate a firm's sales, marketing, and service functions. Even though the product has received very favorable responses from prospects, product complexity and a long buying cycle...
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Keywords:
Business Startups;
Decisions;
Revenue;
Marketing Strategy;
Product Launch;
Sales;
Opportunities;
Information Technology;
Technology Industry
Narayandas, Das. "SaleSoft, Inc. (A)." Harvard Business School Case 596-112, May 1996. (Revised March 1998.)
- May 1996 (Revised July 1998)
- Case
Enron Development Corporation: The Dabhol Power Project in Maharashtra, India (A)
A large, lucrative power plant is negotiated for construction/operation by an American power company in India's evolving privatized power sector. The process of incorporating the project is captured in this case. The American company will own and operate the plant in...
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Keywords:
Change Management;
Forecasting and Prediction;
Private Sector;
Cross-Cultural and Cross-Border Issues;
Emerging Markets;
Market Entry and Exit;
Agreements and Arrangements;
Private Ownership;
Projects;
Energy Industry;
India;
United States
Rangan, V. Kasturi, Krishna G. Palepu, Ahu Bhasin, Mihir A. Desai, and Sarayu Srinivasan. "Enron Development Corporation: The Dabhol Power Project in Maharashtra, India (A)." Harvard Business School Case 596-099, May 1996. (Revised July 1998.)
- March 1996 (Revised November 1996)
- Case
Supermarkets in Inner Cities
By: James E. Austin and Jaan Elias
Excerpts from five articles that present the challenges and opportunities inherent in opening and operating supermarkets in inner-city neighborhoods.
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Keywords:
Urban Scope;
Market Entry and Exit;
Alliances;
Business and Government Relations;
Problems and Challenges;
Development Economics;
Business and Community Relations;
Business Ventures;
Strategic Planning;
Cooperation
Austin, James E., and Jaan Elias. "Supermarkets in Inner Cities." Harvard Business School Case 796-145, March 1996. (Revised November 1996.)
- March 1996 (Revised January 1997)
- Case
Scott Cook and Intuit
By: James L. Heskett
Scott Cook has just learned that Microsoft has withdrawn its $2 billion offer for his company Intuit. Because of his company's prospects, he is elated. But he now must decide the direction in which to take his company while continuing to focus on the formula of...
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Keywords:
Customer Relationship Management;
Entrepreneurship;
Business or Company Management;
Marketing Strategy;
Product Development
Heskett, James L. "Scott Cook and Intuit." Harvard Business School Case 396-282, March 1996. (Revised January 1997.)
- February 1996
- Case
Chadwick, Inc.: The Balanced Scorecard (Abridged)
By: Robert S. Kaplan
The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its...
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Keywords:
Balanced Scorecard;
Research and Development;
Product Launch;
Commercialization;
Consumer Behavior;
Customer Focus and Relationships;
Performance Evaluation;
Pharmaceutical Industry
Kaplan, Robert S. "Chadwick, Inc.: The Balanced Scorecard (Abridged)." Harvard Business School Case 196-124, February 1996.
- December 1995 (Revised December 1995)
- Case
Yale University Investments Office
By: Josh Lerner and Jay O. Light
Yale University's investment office was responsible for managing its endowment, which totaled nearly $4 billion in June 1995. Yale had developed a rather different approach to endowment management, including substantial investments in "less efficient" equity markets...
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Keywords:
Assets;
Private Equity;
Investment;
Investment Return;
Management;
Markets;
Strategy;
Education Industry
Lerner, Josh, and Jay O. Light. "Yale University Investments Office." Harvard Business School Case 296-040, December 1995. (Revised December 1995.)
- November 1995
- Case
The Benetton Group
By: James L. Heskett
The management of the Benetton Group includes senior executives advocating two different strategies: 1) expanding manufacturing to develop economies in order to grow Benetton's sales in those markets, and/or, 2)find ways to provide additional support to retailers, some...
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Keywords:
Marketing Strategy;
Business Strategy;
Global Strategy;
Sales;
Growth and Development;
Distribution;
Distribution Channels
Heskett, James L. "The Benetton Group." Harvard Business School Case 396-177, November 1995.
- November 1995 (Revised June 1997)
- Case
Northern Telecom (A): AdVantage & DisadVantage
By: Robert J. Dolan and Sylvie Ryckebusch
Mike Ennis, general manager of Northern Telecom's Business Products Division, recommends a new solution for replacing Vantage, an unsuccessful product for Northern Telecom. The case documents in detail the voice of the customer. Students are required to discuss the...
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Keywords:
Demand and Consumers;
Product Launch;
Management Teams;
Product Development;
Telecommunications Industry;
Canada
Dolan, Robert J., and Sylvie Ryckebusch. "Northern Telecom (A): AdVantage & DisadVantage." Harvard Business School Case 596-063, November 1995. (Revised June 1997.)
- September 1995 (Revised October 1995)
- Case
Loblaw Companies Limited: Differentiation in the 90s and Beyond
By: Ray A. Goldberg, Thomas N. Urban Jr and Jane L. Wertz
Loblaw wants to develop long-term relationships with its customers and is testing a variety of strategies to do this.
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Keywords:
Customer Relationship Management;
Decision Choices and Conditions;
Business or Company Management;
Marketing Strategy
Goldberg, Ray A., Thomas N. Urban Jr, and Jane L. Wertz. "Loblaw Companies Limited: Differentiation in the 90s and Beyond." Harvard Business School Case 596-030, September 1995. (Revised October 1995.)
- August 1995 (Revised July 1997)
- Case
H.E. Butt Grocery Company: A Leader in ECR Implementation (A) (Abridged)
Describes the industry context that has resulted in the development of efficient consumer response (ECR) within the grocery industry and its adoption by H.E. Butt Grocery Co.
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Keywords:
Demand and Consumers;
Customer Focus and Relationships;
Adoption;
Retail Industry;
Food and Beverage Industry
McFarlan, F. Warren. "H.E. Butt Grocery Company: A Leader in ECR Implementation (A) (Abridged)." Harvard Business School Case 196-061, August 1995. (Revised July 1997.)