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All HBS Web
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Show Results For
-
All HBS Web
(577)
- People (1)
- News (132)
- Research (333)
- Events (1)
- Multimedia (7)
- Faculty Publications (194)
Bharat N. Anand
Bharat N. Anand is the Vice Provost for Advances in Learning at Harvard University, and the Henry R. Byers Professor of Business Administration at Harvard Business School.
Professor Anand is an expert in digital strategy, media and...
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- March 2024 (Revised April 2024)
- Case
Angel City Football Club: Scoring a New Model
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
David C. Edelman
A sought-after advisor on digital transformation and marketing strategy, David developed foundational business concepts such as “The Customer Decision Journey,” and “Segment-of-One Marketing.” Most recently, he guided Aetna (now part of CVS Health) through becoming... View Details
- 22 Nov 2011
- First Look
First Look: November 22
- 29 Oct 2013
- News
Sheila Marmon
Strong Brands, Strong Relationships
From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that... View Details
- February 2024
- Case
FIGS: Scrubbing the Status Quo
- 07 Jul 2022
- HBS Case
How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)
- August 2021 (Revised February 2024)
- Case
Perfect Diary (完美日记)
- August 2020 (Revised September 2020)
- Case
Facelift at Olay (A)
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
- 29 Jan 2019
- Blog Post
Interning in the Agribusiness Sector
- 22 Sep 2016
- News
Innovation Under Constraint: Constructing a Turnaround at Lego
- September 2020
- Case
Hot Wheels: Launching The Mixed Play Experience
- June 2001
- Case
AtomFilms
- October 2023
- Case
Vida Health: Transforming Chronic Disease Treatment
- 08 Jul 2019
- Research & Ideas
Are Paywalls Saving Newspapers?
- 20 Aug 2014
- Research & Ideas
Why the ALS Ice Bucket Challenge is a Social Media Blockbuster
- 04 Apr 2011
- HBS Case