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All HBS Web
(574)
- People (1)
- News (134)
- Research (334)
- Events (1)
- Multimedia (7)
- Faculty Publications (192)
Show Results For
-
All HBS Web
(574)
- People (1)
- News (134)
- Research (334)
- Events (1)
- Multimedia (7)
- Faculty Publications (192)
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
- June 2011 (Revised May 2012)
- Case
Procter & Gamble: Marketing Capabilities
- March 2024 (Revised April 2024)
- Case
Angel City Football Club: Scoring a New Model
Bharat N. Anand
Bharat N. Anand is the Vice Provost for Advances in Learning at Harvard University, and the Henry R. Byers Professor of Business Administration at Harvard Business School.
Professor Anand is an expert in digital strategy, media and...
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David C. Edelman
A sought-after advisor on digital transformation and marketing strategy, David developed foundational business concepts such as “The Customer Decision Journey,” and “Segment-of-One Marketing.” Most recently, he guided Aetna (now part of CVS Health) through becoming... View Details
- August 2020 (Revised September 2020)
- Case
Facelift at Olay (A)
- 22 Nov 2011
- First Look
First Look: November 22
Strong Brands, Strong Relationships
From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that... View Details
- August 2021 (Revised February 2024)
- Case
Perfect Diary (完美日记)
- January 2019 (Revised February 2024)
- Teaching Note
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
- 07 Jul 2022
- HBS Case
How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
- 29 Oct 2013
- News
Sheila Marmon
- February 2024
- Case
FIGS: Scrubbing the Status Quo
- 22 Sep 2016
- News
Innovation Under Constraint: Constructing a Turnaround at Lego
- 29 Jan 2019
- Blog Post
Interning in the Agribusiness Sector
- September 2020
- Case
Hot Wheels: Launching The Mixed Play Experience
- October 2023
- Case
Vida Health: Transforming Chronic Disease Treatment
- June 2001
- Case
AtomFilms
- 08 Jul 2019
- Research & Ideas