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Show Results For
-
All HBS Web
(2,717)
- People (6)
- News (741)
- Research (1,228)
- Events (18)
- Multimedia (45)
- Faculty Publications (783)
- Web
From Harvard Business School to Spotify: Four Lessons in My Journey to Land My Dream Job - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to...
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- June 2019
- Case
Airbnb, Etsy, Uber: Expanding from One to Many Millions of Customers
By: Thales S. Teixeira
By 2019, two-sided online platforms (or marketplaces) were among the highest-growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products, or services with customers demanding them. Among the most notable...
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Keywords:
Airbnb;
Etsy;
Uber;
Growth Hacking;
Two-Sided Markets;
Digital Marketing;
Customer Acquisition;
Two-Sided Platforms;
Growth Management;
Marketing Strategy;
Customers;
Acquisition;
Organizational Change and Adaptation
Teixeira, Thales S. "Airbnb, Etsy, Uber: Expanding from One to Many Millions of Customers." Harvard Business School Case 519-087, June 2019.
- Web
The Wire China | Baker Library | Bloomberg Center | Harvard Business School
Library Databases Ask Us Special Collections Fast Answers All Services Hours Plan Your Visit Exhibits Hollis Working Knowledge HBS Home About Academic Programs Alumni Faculty & Research Baker Library Campaign Harvard Business Review...
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- July 2017 (Revised July 2018)
- Case
Upwork: Creating the Human Cloud
By: Dylan Minor and David Yoffie
Stephane Kasriel, the new CEO of Upwork, the leading platform for freelance labor, needs to decide on how to redesign its business model. While the firm has been growing rapidly since the merger of Odesk and eLance, the newly combined firm continues to face problems of...
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Keywords:
Strategy;
Platform;
Platform Businesses;
Technology;
Business Model;
Digital Platforms;
Growth and Development Strategy;
Internet and the Web;
Labor
Minor, Dylan, and David Yoffie. "Upwork: Creating the Human Cloud." Harvard Business School Case 718-402, July 2017. (Revised July 2018.)
- Web
Annual Report FY20 | Baker Library | Bloomberg Center | Harvard Business School
healthcare administrators, HR directors, small business owners, and others with the latest research and insights from HBS faculty.In addition to creating new products, we:Expanded our virtual reference View Details
- August 2018 (Revised October 2020)
- Case
Tailor Brands: Artificial Intelligence-Driven Branding
By: Jill Avery
Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills...
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Keywords:
Startup;
Services;
Artificial Intelligence;
Machine Learning;
Digital Marketing;
Brand Management;
Big Data;
Internet Marketing;
Analytics;
Marketing;
Marketing Strategy;
Brands and Branding;
Information Technology;
Entrepreneurship;
Venture Capital;
Business Model;
Consumer Behavior;
AI and Machine Learning;
Analytics and Data Science;
Advertising Industry;
Service Industry;
Technology Industry;
United States;
North America;
Israel
Avery, Jill. "Tailor Brands: Artificial Intelligence-Driven Branding." Harvard Business School Case 519-017, August 2018. (Revised October 2020.)
- Web
Informa (In Vivo, MedTech Insight, Scrip) | Baker Library | Bloomberg Center | Harvard Business School
Library Databases Ask Us Special Collections Fast Answers All Services Hours Plan Your Visit Exhibits Hollis Working Knowledge HBS Home About Academic Programs Alumni Faculty & Research Baker Library Campaign Harvard Business Review...
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- Web
Alumni Authored Books | Baker Library | Bloomberg Center | Harvard Business School
Library Databases Ask Us Special Collections Fast Answers All Services Hours Plan Your Visit Exhibits Hollis Working Knowledge HBS Home About Academic Programs Alumni Faculty & Research Baker Library Campaign Harvard Business Review...
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- January 2015 (Revised November 2016)
- Case
La Martina: Leveraging Polo's Luxury Lifestyle
By: Anat Keinan, Maria Fernanda Miguel and Sandrine Crener
Founded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a...
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Keywords:
Luxury Brand;
Digital Marketing;
Premium Brands;
Fashion;
Leather Goods;
Retail;
Globalization;
Brand Positioning;
Brand Extension;
Lifestyle Brand;
Growth Strategy;
Polo;
Entrepreneurship;
Family Business;
Brand Partnerships;
Business Model;
Product Positioning;
Diversification;
Luxury;
Sports;
Brands and Branding;
Consumer Products Industry;
Fashion Industry;
Sports Industry;
Buenos Aires
Keinan, Anat, Maria Fernanda Miguel, and Sandrine Crener. "La Martina: Leveraging Polo's Luxury Lifestyle." Harvard Business School Case 515-085, January 2015. (Revised November 2016.)
- Web
The Business History of India & South Asia - Creating Emerging Markets
1990s. The conference highlighted new sources available for research, especially digital resources. At the core of the event was Harvard Business School’s Creating Emerging Markets project, which has...
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- 19 May 2016
- Research Event
Crowdsourcing, Patent Trolls, and Other Research Insights Highlighted at Harvard Business School Symposium
but we do need one big win to come out of this collaboration. We need some kind of signal that makes the world notice that there’s something important going on between SEAS and Harvard Business School.” Related Reading View Details
Keywords:
by Dina Gerdeman & Carmen Nobel
- Web
TALK: How to Talk Gooder in Business and Life - Course Catalog
HBS Course Catalog TALK: How to Talk Gooder in Business and Life Course Number 2227 Associate Professor Alison Wood Brooks Fall; Q1Q2; 3.0 credits12 SessionsFinal ProjectQualifies for Management Science Track Credit We talk to people to...
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- September 2019 (Revised October 2019)
- Case
Bill Connors and The Farm, a Comcast NBCUniversal Innovation Hub (Powered by Boomtown)
By: Linda A. Hill and Eric Mankin
In 2017, Bill Connors, the President of Comcast’s Central Division, launched a startup accelerator in Comcast’s new Atlanta Regional headquarters. Comcast was America's largest cable and internet service provider, having built a profitable business bundling television...
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Keywords:
Innovation;
Entrepreneur;
Startup;
Accelerator;
Outsourcing;
Hiring;
Talent;
Culture;
Ecosystem;
Digital;
Leadership;
Innovation and Invention;
Entrepreneurship;
Business Startups;
Diversity;
Selection and Staffing;
Organizational Culture;
Media;
Entertainment;
Transformation;
Atlanta
Hill, Linda A., and Eric Mankin. "Bill Connors and The Farm, a Comcast NBCUniversal Innovation Hub (Powered by Boomtown)." Harvard Business School Case 420-056, September 2019. (Revised October 2019.)
- Web
Columbia Historical Corporate Reports | Baker Library | Bloomberg Center | Harvard Business School
Library Databases Ask Us Special Collections Fast Answers All Services Hours Plan Your Visit Exhibits Hollis Working Knowledge HBS Home About Academic Programs Alumni Faculty & Research Baker Library Campaign Harvard Business Review...
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- Web
Guiding Principles for Conscious and Inclusive Description | Baker Library | Bloomberg Center | Harvard Business School
Library Databases Ask Us Special Collections Fast Answers All Services Hours Plan Your Visit Exhibits Hollis Working Knowledge HBS Home About Academic Programs Alumni Faculty & Research Baker Library Campaign Harvard Business Review...
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- September 2019 (Revised October 2019)
- Case
Burunda Prince at The Farm, a Comcast NBCUniversal Innovation Hub (Powered by Boomtown)
By: Linda A. Hill, Eric Mankin and Emily Tedards
After a successful inaugural year, Burunda Prince, the Managing Director of Comcast’s startup business accelerator The Farm, was getting ready for an eventful 2019. Comcast was America's largest cable and internet service provider, having built a profitable business...
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Keywords:
Innovation;
Accelerator;
Entrepreneur;
Startup;
Outsourcing;
Hiring;
Talent;
Culture;
Ecosystem;
Digital;
Women;
African Americans;
Leadership;
Innovation and Invention;
Entrepreneurship;
Business Startups;
Management;
Diversity;
Selection and Staffing;
Organizational Culture;
Media;
Entertainment;
Transformation;
Atlanta
Hill, Linda A., Eric Mankin, and Emily Tedards. "Burunda Prince at The Farm, a Comcast NBCUniversal Innovation Hub (Powered by Boomtown)." Harvard Business School Case 420-057, September 2019. (Revised October 2019.)
- Web
R.G. Dun & Co. / Dun & Bradstreet Collections | Baker Library | Bloomberg Center | Harvard Business School
Library Databases Ask Us Special Collections Fast Answers All Services Hours Plan Your Visit Exhibits Hollis Working Knowledge HBS Home About Academic Programs Alumni Faculty & Research Baker Library Campaign Harvard Business Review...
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- March 2013
- Article
Do You Really Want to Be an eBay?
By: Andrei Hagiu and Julian Wright
Most companies that serve as intermediaries between buyers and sellers face a fundamental strategy decision: Should they be resellers (like supermarkets), acquiring and then reselling products or services? Should they operate as multisided platforms (like eBay),...
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Hagiu, Andrei, and Julian Wright. "Do You Really Want to Be an eBay?" Harvard Business Review 91, no. 3 (March 2013): 102–108.
- 2014
- Case
Yonyou 2013
By: F. Warren McFarlan, Zheng Xiaoming and Ziqian Zhao
The case describes how a leading Chinese management software provider Yonyou (formerly known as "UFIDA") disrupted its value chain-based business model to transform itself into a platform provider. The case describes Yonyou's past success, the market forces and...
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Keywords:
Business Models;
ERP;
Platforms;
Strategy;
Transformations;
China;
Information Technology;
Applications and Software;
Digital Platforms;
China
McFarlan, F. Warren, Zheng Xiaoming, and Ziqian Zhao. "Yonyou 2013." Tsinghua University Case, 2014.
- 24 Apr 2014
- News
Betting big on star power can be a winning strategy in business—not just show business
Researching the entertainment industry, Anita Elberse, the Lincoln Filene Professor of Business Administration, has found that blockbuster strategies work. Content producers who pursue these strategies make huge investments in a small...
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