Show Results For
- All HBS Web (589)
- Faculty Publications (103)
Show Results For
- All HBS Web (589)
- Faculty Publications (103)
- 09 Apr 2013
- First Look
First Look: April 9
- August 2002 (Revised November 2016)
- Background Note
Customer Profitability and Lifetime Value
- 19 Nov 2018
- HBS Seminar
Allie Feldberg, Harvard Business School
- December 2009 (Revised January 2024)
- Case
Phreesia: The Patient Intake Company
- 17 Jan 2017
- First Look
First Look at New Research: January 17
- May–June 2015
- Article
Television Advertising and Online Shopping
- TeachingInterests
Marketing Models Doctoral Seminar
This course is a doctoral level course on Quantitative Marketing. We will cover methodological as well as substantive topics this semester. Methodological topics include: Choice models, Entry and Exit models, Dynamic structural models, Bayesian estimation methods... View Details
- August 2015 (Revised September 2015)
- Case
Shareholder Activists and Corporate Strategy
- March 2022
- Article
Estimating the Effectiveness of Permanent Price Reductions for Competing Products Using Multivariate Bayesian Structural Time Series Models
- August 1983 (Revised May 1985)
- Case
Jamestown Co.
- March 1998 (Revised December 1999)
- Case
Bronner Slosberg Humphrey
- 13 Dec 2011
- First Look
First Look: Dec. 13
John A. Deighton
John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details
Anthony Mayo
Tony Mayo is the Thomas S. Murphy Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the Organizational Behavior Unit of Harvard Business School (HBS). He currently teaches and serves as the course head for... View Details
- May 2013 (Revised March 2014)
- Case
Benetton Group S.p.A., 2012
- 19 Feb 2013
- First Look
First Look: Feb. 19
- September 2004 (Revised February 2007)
- Case
Hedging Currency Risks at AIFS
- January 2017 (Revised March 2017)
- Case
IBM Transforming, 2012–2016: Ginni Rometty Steers Watson
- 10 Oct 2017
- First Look
First Look at New Research and Ideas, October 10, 2017
- August 2006
- Case