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Show Results For
-
All HBS Web
(4,981)
- People (12)
- News (799)
- Research (3,429)
- Events (26)
- Multimedia (12)
- Faculty Publications (2,029)
- February 1997 (Revised April 1998)
- Case
first direct (A)
Describes the operations and strategy of the world's largest, fastest growing branchless bank. Using a person-to-person interface over conventional phone lines, First Direct provides standard banking and related financial products to nearly 700,000 customers throughout...
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Keywords:
Service Delivery;
Customer Satisfaction;
Banks and Banking;
Innovation and Invention;
Banking Industry;
United Kingdom
Rayport, Jeffrey F., and Dickson Louie. "first direct (A)." Harvard Business School Case 897-079, February 1997. (Revised April 1998.)
- April 2015
- Case
Carolinas HealthCare System: Consumer Analytics
By: John A. Quelch and Margaret L. Rodriguez
In 2014, Dr. Michael Dulin, chief clinical officer for analytics and outcomes research and head of the Dickson Advanced Analytics (DA2) group at Carolinas HealthCare System (CHS), successfully unified all analytics talent and resources into one group over a three year...
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Keywords:
Consumer Segmentation;
Big Data;
Management Information Systems;
Hospital Management;
Health Care and Treatment;
Marketing;
Segmentation;
Analytics and Data Science;
Information Management;
Information Technology;
Health;
Health Industry;
United States
Quelch, John A., and Margaret L. Rodriguez. "Carolinas HealthCare System: Consumer Analytics." Harvard Business School Case 515-060, April 2015.
- 2008
- Book
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
By: Gerald Zaltman and Lindsay Zaltman
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a...
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Keywords:
Advertising Campaigns;
Nonverbal Communication;
Customer Satisfaction;
Books;
Marketing Strategy;
Product Launch;
Consumer Behavior;
Failure;
Nonprofit Organizations;
Behavior;
Emotions
Zaltman, Gerald, and Lindsay Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Harvard Business School Press, 2008.
- 2020
- Working Paper
Consumer Protection in an Online World: An Analysis of Occupational Licensing
By: Chiara Farronato, Andrey Fradkin, Bradley Larsen and Erik Brynjolfsson
We study the effects of occupational licensing on consumer choices and market outcomes in a large online platform for residential home services. We exploit exogenous variation in the time at which licenses are displayed on the platform to identify the causal effects of...
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Keywords:
Occupational Licensing;
Consumer Protection;
Governing Rules, Regulations, and Reforms;
Consumer Behavior;
Decision Making;
Customer Satisfaction
Farronato, Chiara, Andrey Fradkin, Bradley Larsen, and Erik Brynjolfsson. "Consumer Protection in an Online World: An Analysis of Occupational Licensing." NBER Working Paper Series, No. 26601, January 2020.
- January 2014
- Technical Note
Learning From Extreme Consumers
By: Jill Avery and Michael Norton
Traditional market research methods focus on understanding the average experiences of average consumers. This focus leads to gaps in our knowledge of consumer behavior and often fails to uncover insights that can drive revolutionary, rather than evolutionary...
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Keywords:
Market Research;
Ethnography;
Design Thinking;
Innovation;
New Product Development;
Research;
Marketing;
Consumer Behavior;
Innovation and Invention
Avery, Jill, and Michael Norton. "Learning From Extreme Consumers." Harvard Business School Technical Note 314-086, January 2014.
- 2014
- Other Teaching and Training Material
Marketing Reading: Brand Positioning
By: Jill Avery and Sunil Gupta
This Reading addresses the principles of brand positioning and demonstrates how companies can strategically craft powerful, resonant, and unique brand positions to help products stand out amidst the cacophony of the marketplace. Strategic brand positioning provides...
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Keywords:
Brand Positioning;
Branding;
Consumer Research;
Defensive Strategies;
Market Positioning;
Marketing;
Product Differentiation;
Product Positioning;
Strategic Positioning;
Value Proposition;
Customer Relationship Management;
Organizational Structure;
Customer Satisfaction;
Brands and Branding
Avery, Jill, and Sunil Gupta. "Marketing Reading: Brand Positioning." Core Curriculum Readings Series. Boston: Harvard Business School Publishing 8197, 2014.
- January 2009
- Article
Multinationals as Arbitrageurs? The Effect of Stock Market Valuations on Foreign Direct Investment
By: Malcolm Baker, C. Fritz Foley and Jeffrey Wurgler
Empirical evidence of imperfect integration across world capital markets suggests a role for cross-border arbitrage by multinationals. Consistent with multinational arbitrage as a determinant of foreign direct investment (FDI) patterns, we find that FDI flows increase...
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Keywords:
Multinational Firms and Management;
Financial Markets;
Foreign Direct Investment;
Valuation;
Capital Markets;
Cross-Cultural and Cross-Border Issues;
Cost;
Forecasting and Prediction;
Capital;
Stocks;
Integration
Baker, Malcolm, C. Fritz Foley, and Jeffrey Wurgler. "Multinationals as Arbitrageurs? The Effect of Stock Market Valuations on Foreign Direct Investment." Review of Financial Studies 22, no. 1 (January 2009): 337–369.
- June 2020
- Case
Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center
By: William R. Kerr, Daniel O'Connor and James Palano
Consumer products companies were beset by changes on all sides during the 2010s. Customers were increasingly turning to ecommerce platforms rather than shopping in-store. Meanwhile, nimble, digitally-savvy competitors were gaining market share by capitalizing on the...
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Keywords:
Future Of Work;
Retail;
Ecommerce;
Alibaba;
Consumer Products;
Innovation;
Innovation and Invention;
Product Development;
Consumer Behavior;
E-commerce;
Consumer Products Industry;
Consumer Products Industry;
China
Kerr, William R., Daniel O'Connor, and James Palano. "Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center." Harvard Business School Case 820-087, June 2020.
- September 2015 (Revised February 2020)
- Case
Managing Consumer Touchpoints at Nissan Japan
By: Thales Teixeira, Nobuo Sato and Akiko Kanno
In 2015, Nissan was third place in the Japanese auto market, behind Toyota and Honda. The challenge of increasing market share was that 80% of car shoppers who were non-Nissan owners did not consider Nissan during their purchase process. This process involved three...
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Keywords:
Nissan;
Automobiles;
Cars;
Touch Points;
Digital Marketing;
Internet and the Web;
Marketing Channels;
Advertising;
Auto Industry;
Japan
Teixeira, Thales, Nobuo Sato, and Akiko Kanno. "Managing Consumer Touchpoints at Nissan Japan." Harvard Business School Case 516-035, September 2015. (Revised February 2020.)
- 2024
- Working Paper
The Credit Rating Agency Market in Africa: Landscape and Future Research Directions
By: Saveshen Pillay and Anywhere Sikochi
We explore the role of credit ratings in global markets and highlight potential opportunities for research on the African credit rating agency market. We trace the evolution of credit ratings and conduct a comprehensive literature review of existing studies globally...
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Keywords:
Credit Rating;
Credit Rating Agencies;
Regulation;
Conflict Of Interest;
Credit;
Capital;
Africa
Pillay, Saveshen, and Anywhere Sikochi. "The Credit Rating Agency Market in Africa: Landscape and Future Research Directions." Harvard Business School Working Paper, No. 22-074, June 2022. (Journal of Financial Reporting, Online early access, April 18, 2024.)
- December 1989
- Case
Giant Effort to Inform Consumers
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. "Giant Effort to Inform Consumers." Harvard Business School Case 590-068, December 1989.
- 2015
- Chapter
Consuming Brands
By: Jill Avery and Anat Keinan
Traditional definitions of branding often underestimate the value a brand has for infusing a choice situation with meaning. This chapter explores how people consume brands and presents three perspectives on the meaning of brands that have diverse theoretical roots in...
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Avery, Jill, and Anat Keinan. "Consuming Brands." Chap. 8 in The Cambridge Handbook of Consumer Psychology, edited by Michael I. Norton, Derek D. Rucker, and Cait Lamberton. New York: Cambridge University Press, 2015.
- October 2016 (Revised April 2018)
- Case
ASICS: Chasing a 2020 Vision
By: Elie Ofek, Nobuo Sato and Akiko Kanno
In early 2016, Motoi Oyama, president and CEO of ASICS, a major sports apparel and footwear manufacturer based in Japan, lays out his company’s growth plan for the upcoming 5 years. The new plan set ambitious goals in terms of revenue and profit increases. At the heart...
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Keywords:
Brand Management;
Sports Apparel;
Competitive Positioning;
Direct To Consumer Marketing;
Retail Formats;
Lifestyle Brands;
Information Technology;
Competition;
Brands and Branding;
Organizational Change and Adaptation;
Digital Platforms;
Product Positioning;
Marketing Channels;
Sports;
Retail Industry;
Apparel and Accessories Industry;
Sports Industry;
Entertainment and Recreation Industry
Ofek, Elie, Nobuo Sato, and Akiko Kanno. "ASICS: Chasing a 2020 Vision." Harvard Business School Case 517-060, October 2016. (Revised April 2018.)
- 2014
- Other Teaching and Training Material
Marketing Reading: Creating Customer Value
By: Sunil Gupta
This Reading explores how firms can create value for their customers. The goal of any business is to delight customers by understanding its customers' needs and to provide products and services to meet those needs. As a result, it is critical to understand what...
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Keywords:
Consumer Behavior;
Consumer Marketing;
Customer Experience;
Network Effects;
Service Profit Chain;
Total Customer Value
Gupta, Sunil. "Marketing Reading: Creating Customer Value." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8176, 2014.
- 2014
- Other Teaching and Training Material
Marketing Reading: Segmentation and Targeting
By: Sunil Gupta
This Reading introduces two of the integral parts of any marketing strategy: segmentation and targeting. It covers, first, all of the methods, techniques, and variables with which a business first uncovers the full range of its potential customers and then...
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Keywords:
Behavioral Segmentation;
Conjoint Analysis;
Demographic Segmentation;
Geographic Segmentation;
Market Opportunities;
Market Segmentation;
Marketing;
Marketing Strategy;
Psychographic Segmentation;
Unethical Marketing Practices;
United States
Gupta, Sunil. "Marketing Reading: Segmentation and Targeting." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8219, 2014.
- 06 Dec 2020
- Working Paper Summaries
'Repayment-by-Purchase' Helps Consumers to Reduce Credit Card Debt
- March 2010
- Article
Does Foreign Direct Investment Promote Growth? Exploring the Role of Financial Markets on Linkages
By: Laura Alfaro, Sebnem Kalemli-Ozcan, Areendam Chanda and Selin Sayek
Do multinational companies generate positive externalities for the host country? The evidence so far is mixed varying from beneficial to detrimental effects of foreign direct investment (FDI) on growth, with many studies that find no effect. In order to provide an...
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Keywords:
Foreign Direct Investment;
Multinational Firms and Management;
Financial Markets;
Value;
Stock Shares;
Development Economics
Alfaro, Laura, Sebnem Kalemli-Ozcan, Areendam Chanda, and Selin Sayek. "Does Foreign Direct Investment Promote Growth? Exploring the Role of Financial Markets on Linkages." Journal of Development Economics 91, no. 2 (March 2010): 242–256. (Also Harvard Business School Working Paper No. 07-013 and NBER Working Paper No. w12522.)
- September 2010 (Revised December 2010)
- Case
Santander Consumer Finance
By: J. Gunnar Trumbull, Elena Corsi and Andrew Barron
A Spanish company has to decide if they should expand into the fragmented European consumer finance market and has to make important organizational strategy decisions in the midst of the world economic downturn that followed the 2007 U.S. credit crunch. Since 2002, the...
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Keywords:
Borrowing and Debt;
Financial Markets;
International Finance;
Personal Finance;
Consolidation;
Corporate Strategy;
Expansion;
Financial Services Industry;
European Union;
Spain
Trumbull, J. Gunnar, Elena Corsi, and Andrew Barron. "Santander Consumer Finance." Harvard Business School Case 711-015, September 2010. (Revised December 2010.)
- 2004
- Working Paper
Downsizing Price Increases: A Greater Sensitivity to Price Than Quantity in Consumer Markets
By: John T. Gourville and Jonathan J. Koehler
- August 2012
- Background Note
Marketing Communications
By: Thales S. Teixeira and Thales S. Teixeira
This note identifies the main issues involved in the effective management of the marketing communications process. It first defines the purpose of communication. Then it classifies the tools available to communicate with consumers. In the sequel, it elaborates on how...
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Keywords:
Marketing Communication;
Advertising;
Promotion;
Social Media;
Digital Media;
Viral Advertising;
Marketing;
Communications Industry;
North and Central America
Teixeira, Thales S. "Marketing Communications." Harvard Business School Background Note 513-041, August 2012.