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- Faculty Publications (316)
Show Results For
-
All HBS Web
(652)
- People (4)
- News (166)
- Research (354)
- Events (3)
- Multimedia (9)
- Faculty Publications (316)
- November 2019 (Revised April 2020)
- Case
Away: Scaling a DTC Travel Brand
By: Jill Avery and Joseph B. Fuller
Away, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth trajectories to maximize its potential? Three...
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Keywords:
Brand Management;
DTC;
Brand Extension;
Lifestyle Brand;
Customer Segmentation;
Retailing;
Scaling And Growth;
Startup;
Brands and Branding;
Marketing;
Marketing Strategy;
Marketing Channels;
Entrepreneurship;
Venture Capital;
Consumer Behavior;
Growth and Development Strategy;
Business Startups;
E-commerce;
Consumer Products Industry;
Travel Industry;
United States;
North America
Avery, Jill, and Joseph B. Fuller. "Away: Scaling a DTC Travel Brand." Harvard Business School Case 520-051, November 2019. (Revised April 2020.)
- May 2001 (Revised January 2010)
- Case
Submarino.com (A)
By: Lynda M. Applegate, Meredith Collura and Luiz Felipe Monteiro
Enables a thorough analysis of Submarino.com, a B2C e-commerce company with a presence in Brazil, Argentina, Mexico, Spain, and Portugal. Examines the company's global operations as well as its organizational design and operating and management capabilities. Considers...
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Keywords:
Business Model;
Globalized Firms and Management;
Operations;
Organizational Design;
Strategy;
Internet;
Retail Industry;
Portugal;
Spain;
Mexico;
Argentina;
Brazil
Applegate, Lynda M., Meredith Collura, and Luiz Felipe Monteiro. "Submarino.com (A)." Harvard Business School Case 801-350, May 2001. (Revised January 2010.)
- January 2023 (Revised January 2024)
- Case
Digital Transformation at Tata Steel
By: Krishna Palepu, Das Narayandas, Radhika Kak and Rachna Tahilyani
T.V. Narendran, CEO of Tata Steel, India’s oldest steel manufacturing firm, had taken concrete business and cultural transformation steps to future-ready the firm since taking over in 2013. He had deleveraged and instilled financial discipline, acquired new businesses,...
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Keywords:
Digital Transformation;
Digital Strategy;
Change Management;
Growth and Development Strategy;
E-commerce;
Steel Industry;
Asia;
India
Palepu, Krishna, Das Narayandas, Radhika Kak, and Rachna Tahilyani. "Digital Transformation at Tata Steel." Harvard Business School Case 323-053, January 2023. (Revised January 2024.)
- December 2017 (Revised May 2018)
- Case
Amazon Buys Whole Foods
By: José B. Alvarez, David Lane and Joni Coughlin
The June 2017 news that e-commerce giant Amazon was paying $13.7 billion for organic supermarket chain Whole Foods precipitated a broad sell-off in the shares of grocery retailers and suppliers. Behind the precipitous declines lay recognition that Amazon’s bold move...
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Keywords:
Amazon;
Whole Foods;
Grocery;
Grocery Delivery;
Mergers & Acquisitions;
Business Models;
Food Value Chain;
Agribusiness;
Mergers and Acquisitions;
Operations;
Competitive Strategy;
E-commerce;
Agriculture and Agribusiness Industry;
Retail Industry;
Web Services Industry;
Food and Beverage Industry;
United States
Alvarez, José B., David Lane, and Joni Coughlin. "Amazon Buys Whole Foods." Harvard Business School Case 518-056, December 2017. (Revised May 2018.)
- January 2010 (Revised April 2011)
- Case
Google Inc.
By: Benjamin Edelman and Thomas R. Eisenmann
Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next. One...
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Keywords:
Digital Marketing;
Business Model;
Growth and Development Strategy;
Network Effects;
Mission and Purpose;
Expansion;
Internet and the Web;
Information Technology Industry
Edelman, Benjamin, and Thomas R. Eisenmann. "Google Inc." Harvard Business School Case 910-036, January 2010. (Revised April 2011.) (Winner of ECCH 2011 Award for Outstanding Contribution to the Case Method - Strategy and General Management.)
- 11 Jun 2018
- News
How science can bring about a eureka moment for Indian startups
- April 5, 2021
- Article
Defining a Post-Pandemic Channel Strategy
Companies have experienced a surge of online orders during the pandemic. As the crisis eases, leaders need to decide whether the shift to e-commerce is a permanent “new normal” or a temporary increase. Across sectors, forecasts aimed at answering this question form the...
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Cespedes, Frank V. "Defining a Post-Pandemic Channel Strategy." Harvard Business Review Digital Articles (April 5, 2021).
- May 2012 (Revised November 2015)
- Case
The National Geographic Society (A) (Abridged)
By: David A. Garvin and Annelena Lobb
In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.–based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of...
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Keywords:
General Management;
Change Management;
Media And Publishing;
Digital Convergence;
Strategy Development;
Business Models;
Information Publishing;
Online Technology;
Business Model;
Organizational Structure;
Business Strategy;
Publishing Industry
Garvin, David A., and Annelena Lobb. "The National Geographic Society (A) (Abridged)." Harvard Business School Case 312-120, May 2012. (Revised November 2015.)
- August 2011
- Supplement
An Interview with John Fahey, President and CEO of National Geographic Society
By: David Garvin
In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.-based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of...
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Keywords:
Transformation;
Leadership Style;
Business or Company Management;
Brands and Branding;
Problems and Challenges;
Sales;
Natural Environment;
Business Strategy;
Web Sites
Garvin, David. "An Interview with John Fahey, President and CEO of National Geographic Society." Harvard Business School Video Supplement 312-702, August 2011.
- August 2011
- Supplement
John Fahey, President and CEO of National Geographic Society, In-Class Comments, 2/11/11
By: David Garvin
In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.-based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of...
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Keywords:
Transformation;
Leadership Style;
Business or Company Management;
Brands and Branding;
Sales;
Environmental Sustainability;
Business Strategy;
Web Sites;
Publishing Industry;
Washington (state, US)
Garvin, David. "John Fahey, President and CEO of National Geographic Society, In-Class Comments, 2/11/11." Harvard Business School Video Supplement 312-701, August 2011.
- March 1999 (Revised February 2000)
- Case
Ken Hakuta: AllHerb.com
By: Teresa M. Amabile and Nicole Tempest
Ken Hakuta had been an entrepreneur all his life. Having started a number of consumer-oriented ventures, he became well-known as "Dr. Fad," the initiator of the "Wacky Wallwalker" toy craze in the 1980s. Wishing to strike out in an exciting new direction in 1998, he...
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Keywords:
Business Startups;
Entrepreneurship;
Health;
Information Publishing;
Leadership Style;
Problems and Challenges;
Web Sites
Amabile, Teresa M., and Nicole Tempest. "Ken Hakuta: AllHerb.com." Harvard Business School Case 899-250, March 1999. (Revised February 2000.)
- January 2000 (Revised November 2000)
- Exercise
WineMaster.com (A-1): Confidential Instructions for WineMaster
A two-person negotiation exercise involving the potential sale of a small e-commerce company to a large company. The parties need to negotiate four issues: the number of shares in the deal, the vesting period for the shares, whether the seller will get a seat on the...
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Subramanian, Guhan. "WineMaster.com (A-1): Confidential Instructions for WineMaster." Harvard Business School Exercise 800-249, January 2000. (Revised November 2000.)
- 12 Oct 2018
- News
The ‘Amazon Effect’ Can Drive Prices Up, Too
- January 2011 (Revised November 2015)
- Case
The National Geographic Society (A)
By: David A. Garvin and Carin-Isabel Knoop
In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.-based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of...
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Keywords:
Business Model;
Information Publishing;
Leadership Style;
Leading Change;
Growth and Development Strategy;
Managerial Roles;
Organizational Change and Adaptation;
Organizational Culture;
Organizational Structure;
Internet;
Publishing Industry
Garvin, David A., and Carin-Isabel Knoop. "The National Geographic Society (A)." Harvard Business School Case 311-002, January 2011. (Revised November 2015.)
- January 2000 (Revised November 2000)
- Exercise
WineMaster.com (A-2): Confidential Instructions for HomeBase
A two-person negotiation exercise involving the potential sale of a small e-commerce company to a large company. The parties need to negotiate four issues: the number of shares in the deal, the vesting period for the shares, whether the seller will get a seat on the...
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Subramanian, Guhan. "WineMaster.com (A-2): Confidential Instructions for HomeBase." Harvard Business School Exercise 800-250, January 2000. (Revised November 2000.)
- 26 Sep 2019
- News
SoftBank Bet Big on Disruptive Companies. Many Have Not Paid Off.
- February 2001 (Revised August 2001)
- Case
WholesalerDirect
By: Alan D. MacCormack and Kerry Herman
Describes the development of WholesalerDirect, a B2B electronic commerce venture in the plumbing, heating, cooling, and piping industry. Adam Berger, the CEO, is trying to raise funding to roll out the company's e-commerce platform to the industry's more than 3,000...
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MacCormack, Alan D., and Kerry Herman. "WholesalerDirect." Harvard Business School Case 601-067, February 2001. (Revised August 2001.)
Ayelet Israeli
Ayelet Israeli is the Marvin Bower Associate Professor of Business Administration at the Harvard Business School Marketing Unit. She is the co-founder of the Customer Intelligence Lab at the Digital Data Design (D^3) Institute at Harvard Business School. She teaches...
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- May 2021 (Revised May 2022)
- Case
Headspace vs. Calm: A Mindful Competition
By: Ayelet Israeli and Anne Wilson
By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated the space, jointly holding about 70% of the total market. Headspace had established itself as the approachable...
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Keywords:
Marketing Communication;
Integrated Strategy;
Brand;
Brand & Product Management;
Brand Communication;
Brand Differentiation;
Brand Building;
Brand Management;
E-Commerce Strategy;
Ecommerce;
App;
App Development;
Applications;
COVID;
COVID-19;
Pandemic;
Pricing;
Pricing Strategy;
Subscription Model;
Subscription;
Partnerships;
Strategic Partnerships;
B2B Vs. B2C;
B2B;
Health & Wellness;
Wellbeing;
Digitization;
Commoditization;
Mobile App;
Mobile App Industry;
Mobile Healthcare;
Mobile Marketing;
Digital Brand;
Digital Health;
Consumer Health;
Apps;
Online Business;
Online Competition;
Online Community;
Online Entertainment;
Entertainment And Leisure;
Meditation;
Marketing;
Marketing Communications;
Brands and Branding;
Price;
Strategy;
Competition;
Competitive Strategy;
Competitive Advantage;
Partners and Partnerships;
Health;
Well-being;
Mobile and Wireless Technology;
Communication;
Communication Strategy;
Disruption;
Consumer Behavior;
Digital Marketing;
E-commerce;
Applications and Software;
Health Industry;
Technology Industry;
Communications Industry;
United States;
North America;
United Kingdom
Israeli, Ayelet, and Anne Wilson. "Headspace vs. Calm: A Mindful Competition." Harvard Business School Case 521-102, May 2021. (Revised May 2022.)
- 13 Jul 2021
- Cold Call Podcast