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Show Results For
-
All HBS Web
(4,580)
- People (18)
- News (1,035)
- Research (2,302)
- Events (42)
- Multimedia (41)
- Faculty Publications (1,569)
- 2021
- Working Paper
First Law of Motion: Influencer Video Advertising on TikTok
By: Jeremy Yang, Juanjuan Zhang and Yuhan Zhang
This paper engineers an intuitive feature that is predictive of the causal effect of influencer video advertising on product sales. We propose the concept of m-score, a summary statistic that captures the extent to which a product is advertised in the most engaging...
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Keywords:
Influencer Advertising;
Video Advertising;
Computer Vision;
Machine Learning;
Advertising;
Online Technology
Yang, Jeremy, Juanjuan Zhang, and Yuhan Zhang. "First Law of Motion: Influencer Video Advertising on TikTok." Working Paper, March 2021.
- 16 Dec 2022
- Research & Ideas
Why Technology Alone Can't Solve AI's Bias Problem
from people who have been traditionally hiring men,” explains Himabindu Lakkaraju, an assistant professor at Harvard Business School. “They review men and give high rankings to men, and then men are always...
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- 01 Jun 1997
- News
Competition and Strategy Unit at HBS Sets Pace In Its Field
Rosenbloom, with almost four decades of service on the HBS faculty, is an editor of and contributor to Engines of Innovation: U.S. Industrial Research at the End of an Era, published last year. He teaches...
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Keywords:
Susan Young
- May 1990 (Revised August 1990)
- Case
Campbell Soup Co.
Describes the engineering effort at Campbell Soup Co. to develop a microwavable package and product for the growing convenience segment. Focuses on the role of engineering services in developing the production process, acquiring and installing equipment, and getting...
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Keywords:
Product Development;
Production;
Engineering;
Strategy;
Business Processes;
Innovation and Management;
Planning;
Competitive Advantage;
Food and Beverage Industry;
Food and Beverage Industry
Wheelwright, Steven C. "Campbell Soup Co." Harvard Business School Case 690-051, May 1990. (Revised August 1990.)
- 22 Feb 2022
- News
New Urban Order
visible places where people can see cars charging out in the wild.” Green Construction Many American cities have ambitious green-building goals, and some states—notably Massachusetts, Connecticut, New York,...
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Keywords:
Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by;
energy;
environment;
sustainability;
entrepreneurship;
Transit and Ground Passenger Transportation;
Transit and Ground Passenger Transportation;
Transit and Ground Passenger Transportation;
Transit and Ground Passenger Transportation;
Transit and Ground Passenger Transportation;
Transit and Ground Passenger Transportation;
Transit and Ground Passenger Transportation;
Transit and Ground Passenger Transportation
- 29 Sep 2020
- Blog Post
New Life for Old Tech: Startup Provides Network Security Solutions for Obsolete Devices
Engineering Sciences program, jointly offered by the Harvard John A. Paulson School of Engineering and Applied Sciences and Harvard Business School, in 2020. “What are the...
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- winter 1980
- Article
Evolving Terms of Mineral Agreements: Risk, Reward, and Participation in Deep Seabed Mining
By: James K. Sebenius and Mati Pal
Sebenius, James K., and Mati Pal. "Evolving Terms of Mineral Agreements: Risk, Reward, and Participation in Deep Seabed Mining." Columbia Journal of World Business 15, no. 4 (winter 1980): 75–83.
- Web
Women and the MBA: 6 Important Aspects of the HBS Program - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID...
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- November 2010 (Revised December 2012)
- Case
ABB: 'In China, for China'
By: J. Gunnar Trumbull, Elena Corsi and Elisa Farri
ABB, a power and automation Swiss engineering company had to decide if they wanted to be even more integrated into the Chinese economy, ABB's biggest market, or if they should instead increase their presence in other emerging markets such as India and Brazil.
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Keywords:
History;
Multinational Firms and Management;
Engineering;
Problems and Challenges;
Competitive Strategy;
Emerging Markets;
Global Strategy;
Growth and Development Strategy;
Industrial Products Industry;
China;
India;
Brazil
Trumbull, J. Gunnar, Elena Corsi, and Elisa Farri. "ABB: 'In China, for China'." Harvard Business School Case 711-044, November 2010. (Revised December 2012.)
Elie Ofek
Elie Ofek is a Professor in the Marketing unit at the Harvard Business School. Professor Ofek's research focuses on new product strategies in technology-driven business environments as well as in consumer-oriented companies in general. He explores interactions... View Details
- Web
Meet Professor Elisabeth Paulson: A Conversation on Life, Research, and Teaching - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID...
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- 05 Oct 2016
- What Do You Think?
Can the US Economy Regain the Growth and Prosperity of the Past?
the middle class in the past with Uber’s small middle class core corps of engineers and large “army of owner drivers treated and priced out like commodities.” Others...
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Keywords:
by James Heskett
- 2011
- Other Unpublished Work
Do Public and Private Firms Behave Differently? An Examination of Investment in the Chemical Industry
By: Albert W. Sheen
I compare the capacity expansion decisions of U.S. public and private producers of seven commodity chemicals from 1989-2006. I find that private firms invest differently, and more efficiently, than public firms. Specifically, private firms are more likely than public...
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Keywords:
Private Ownership;
Chemicals;
Investment;
Public Ownership;
Chemical Industry;
United States
Sheen, Albert W. "Do Public and Private Firms Behave Differently? An Examination of Investment in the Chemical Industry." July 2011.
- Web
Not Waiting for Progress: Diversity and Inclusion in the Film Industry - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID...
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- 25 Jun 2019
- Blog Post
Learning the Language of Business and Science – The MS/MBA Biotechnology: Life Sciences Program
My path into the field of biotechnology began at a young age. I was largely influenced by my mother, who is a chemical engineer with an MBA, and by my upbringing in Boston, which exposed me to one of the...
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Emil N. Siriwardane
Emil Siriwardane is an associate professor of business administration in the Finance Unit.
Professor Siriwardane’s research studies the ways in which financial intermediaries influence capital markets, how perceptions of risk impact business cycles,... View Details
- January 2011
- Article
Building a Better America—One Wealth Quintile at a Time
By: Michael I. Norton and Dan Ariely
Disagreements about the optimal level of wealth inequality underlie policy debates ranging from taxation to welfare. We attempt to insert the desires of "regular" Americans into these debates, by asking a nationally representative online panel to estimate the current...
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Keywords:
Taxation;
Policy;
Perspective;
Wealth;
Equality and Inequality;
Income;
Demography;
Debates;
Welfare;
Diversity;
Philanthropy and Charitable Giving;
United States
Norton, Michael I., and Dan Ariely. "Building a Better America—One Wealth Quintile at a Time." Perspectives on Psychological Science 6, no. 1 (January 2011): 9–12.
- Web
The Intersection of Public Relations and Photography | Baker Library | Bloomberg Center | Harvard Business School
as a pioneer in introducing the work of leading photographers into its feature articles. Fortune “used the intersections of fine art and mass culture . . . to position the engines of capitalism as critical...
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- 01 Dec 2000
- News
Latin America's Decade
inadequate and costly telecommunications, income and education disparities, and corruption. Add to that a history of political and economic...
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Keywords:
Garry Emmons and Julia Hanna;
Latin America;
research;
infrastructure;
Securities, Commodities, and Other Financial Investments;
Securities, Commodities, and Other Financial Investments;
Securities, Commodities, and Other Financial Investments;
Securities, Commodities, and Other Financial Investments;
Securities, Commodities, and Other Financial Investments
- 06 Aug 2018
- Research & Ideas
Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels
form it will take is the democratizing of design—expanding access to more users who couldn’t afford to produce such high quality work before. It used to take a company with a lot of resources to do sophisticated engineering designs, but...
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