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Show Results For
-
All HBS Web
(4,745)
- People (26)
- News (1,425)
- Research (2,008)
- Events (8)
- Multimedia (105)
- Faculty Publications (1,342)
- 2014
- Book
A Social Strategy: How We Profit from Social Media
By: Mikolaj Jan Piskorski
Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from...
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Piskorski, Mikolaj Jan. A Social Strategy: How We Profit from Social Media. Princeton University Press, 2014.
- July 13, 2023
- Article
Threads Foreshadows a Big—and Surprising—Shift in Social Media
By: Scott Duke Kominers and Liang Wu
Threads, Meta’s Twitter competitor, has become the fastest downloaded app in history. One of the reasons for this is because it allows users to port over their profiles and follows from the already popular social media platform Instagram, also owned by Meta—a feature...
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Keywords:
Decentralization;
Twitter;
Facebook;
Instagram;
Crypto Economy;
Blockchain;
Network;
Industrial Organization;
Competition;
Open Innovation;
Open Platforms;
Open Source Innovation;
Social Networks;
Social Media;
Applications and Software;
Information Technology Industry
Kominers, Scott Duke, and Liang Wu. "Threads Foreshadows a Big—and Surprising—Shift in Social Media." Harvard Business Review Digital Articles (July 13, 2023).
A Social Strategy: How We Profit from Social Media
Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our... View Details
- June 2023
- Article
Amplification of Emotion on Social Media
By: Amit Goldenberg and Robb Willer
Why do expressions of emotion seem so heightened on social media? Brady et al. argue that extreme moral outrage on social media is not only driven by the producers and sharers of emotional expressions, but also by systematic biases in the way people that perceive moral...
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Goldenberg, Amit, and Robb Willer. "Amplification of Emotion on Social Media." Nature Human Behaviour 7, no. 6 (June 2023): 845–846.
- 2016
- Chapter
User-Generated Content and Social Media
By: Michael Luca
This paper documents what economists have learned about user-generated content (UGC) and social media. A growing body of evidence suggests that UGC on platforms ranging from Yelp to Facebook has a large causal impact on economic and social outcomes ranging from...
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Keywords:
User-generated Content;
Crowdsourcing;
Design Economics;
Internet and the Web;
Marketing;
Economics;
Media;
Social Media
Luca, Michael. "User-Generated Content and Social Media." Chap. 12 in Handbook of Media Economics. Vol. 1B, edited by Simon Anderson, Joel Waldfogel, and David Strömberg. North-Holland Publishing Company, 2016.
- 03 Mar 2014
- Blog Post
Align Your Social Media and Recruiting Strategies
It goes without saying that candidates seeking new job opportunities should have a presence on social media to enhance their brand identity. Similarly, organizations seeking talent should leverage View Details
- January 15, 2021
- Article
Social Media Companies Should Self-Regulate. Now
By: Michael A. Cusumano, Annabelle Gawer and David B. Yoffie
We argue that social media firms should ramp up self-regulation of content in 2021. This argument is based on research on numerous industries where firms and/or industry associations devised self-regulatory strategies that successfully limited or forestalled more...
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Keywords:
Self-regulation;
Internet and the Web;
Governing Rules, Regulations, and Reforms;
Business and Government Relations;
Social Media
Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie. "Social Media Companies Should Self-Regulate. Now." Harvard Business Review (website) (January 15, 2021).
- October 2018
- Article
The Operational Value of Social Media Information
By: Ruomeng Cui, Santiago Gallino, Antonio Moreno and Dennis J. Zhang
While the value of using social media information has been established in multiple business contexts, the field of operations and supply chain management have not yet explored the possibilities it offers in improving firms' operational decisions. This study attempts to...
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Cui, Ruomeng, Santiago Gallino, Antonio Moreno, and Dennis J. Zhang. "The Operational Value of Social Media Information." Special Issue on Big Data in Supply Chain Management. Production and Operations Management 27, no. 10 (October 2018): 1749–1774.
- 14 Sep 2023
- Blog Post
MBAs Accelerate Their Social Enterprise Ventures
The Social Enterprise Accelerator is offered to students in the summer between their first and second year, supporting student founders in the development of their social...
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- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
some social media platforms soar while others fizzle, and how business can use them to generate profit. "I have always been fascinated that humans interact online when we can interact offline as we have for...
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Keywords:
by Carmen Nobel
- 29 Jul 2020
- Video
Industry Spotlight Series: Social Enterprise
- 26 Oct 2016
- News
Newspapers Are Social Media
- 01 Jun 2009
- News
Social Enterprise Visionary
John Whitehead Played a Key Role in Developing the HBS Initiative AUSTIN, WHITEHEAD, AND RANGAN: Social enterprise pioneers. In the early 1990s, legendary Wall Street executive and former deputy secretary of...
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- 06 Aug 2012
- News
Social Media on Fire
- Research Summary
Social media and user-generated content
In this project, Professor Piskorski, jointly with Andreea Gorbatai, examines inherent trade-offs in provision of user-generated content, using Wikipedia as a research setting. In Wikipedia, every user has the right to add material to an article, but with no... View Details
- 22 Feb 2011
- News
Harvard B-School's Social Media Wizard
- 21 Aug 2014
- Blog Post
HBS Social Enterprise Initiative Visits NYC
A lot can be achieved through emails, phone calls, and meetings, but being in the field helps broaden perspectives. The HBS Social Enterprise Initiative (SEI) did just that – when Matt Segneri, Director, and...
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Keywords:
Nonprofit / Government
- 08 Aug 2013
- Video
Social Enterprise at HBS
- 23 Mar 2017
Social Enterprise Webinar
This webinar will focus on social enterprise resources at HBS and will include a Q&A with a student panel.
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- 15 Sep 2008
- Research & Ideas
The Coming Transformation of Social Enterprise
Professor Kash Rangan is one of the pioneers of Harvard Business School's Social Enterprise Initiative, now 15 years old. Back in 1993, most people took a "spray and pray" approach to...
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Keywords:
by Roger Thompson