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Show Results For
-
All HBS Web
(850)
- People (6)
- News (178)
- Research (497)
- Events (1)
- Multimedia (4)
- Faculty Publications (330)
- April 2013
- Case
The Walt Disney Company: The Entertainment King (Abridged)
By: Michael G. Rukstad and David J. Collis
The first ten pages of this case are comprised of the company's history, from 1923 to 2001. The Walt years are described, as is the company's decline after his death and its resurgence under Eisner. The last five pages are devoted to Eisner's strategic challenges in...
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- November 2013 (Revised January 2014)
- Supplement
Man Jit Singh at Sony Entertainment Television (B)
By: Linda A. Hill, Dana M. Teppert and Allison J. Wigen
Supplement to (A) case: Explores the role of CEO Man Jit Singh and his senior management committee in leading Multi Screen Media Pvt. Ltd. (formerly SET Pvt. Ltd.), a leading television broadcaster in India. Describes Singh's decision to evaluate employees based on...
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Keywords:
Performance Appraisals;
Performance Management;
Performance Evaluation;
Leadership Style;
Managerial Roles;
Organizational Culture;
Groups and Teams;
Management Teams;
Change Management;
Decision Making;
Emerging Markets;
Media and Broadcasting Industry;
India
Hill, Linda A., Dana M. Teppert, and Allison J. Wigen. "Man Jit Singh at Sony Entertainment Television (B)." Harvard Business School Supplement 414-052, November 2013. (Revised January 2014.)
- April 1993 (Revised June 1998)
- Case
Time Inc.'s Entry into the Entertainment Industry (A)
Richard Munro, Time Inc.'s chairman and CEO, must respond to a hostile tender offer from Paramount Communications. Paramount conditioned its bid on cancellation of Time's plans to merge with Warner Communications. Several months before the hostile Paramount bid, Time...
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Keywords:
Business or Company Management;
Market Entry and Exit;
Mergers and Acquisitions;
Global Strategy;
Entertainment and Recreation Industry;
United States
Meulbroek, Lisa K. "Time Inc.'s Entry into the Entertainment Industry (A)." Harvard Business School Case 293-117, April 1993. (Revised June 1998.)
- Forthcoming
- Chapter
Media & Entertainment in Argentina: Doing Business in a Fragmented Society
By: Luciana Silvestri and Roberto Vassolo
We explore the issues of vertical and horizontal fragmentation in Argentina by examining how consumers relate to media and entertainment content and technologies. We focus on belly-of-the-market consumers (the most affluent at the bottom of the pyramid) and observe the...
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Keywords:
Demographics;
Marketing;
Consumer Behavior;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Argentina
Silvestri, Luciana, and Roberto Vassolo. "Media & Entertainment in Argentina: Doing Business in a Fragmented Society." In Handbook of Spanish Language Media, edited by Alan Albarran. New York: Routledge, 2009.
- November 2013 (Revised September 2014)
- Case
Man Jit Singh at Sony Entertainment Television (A)
By: Linda A. Hill, Dana M. Teppert and Allison J. Wigen
Explores the role of CEO Man Jit Singh and his senior management committee in leading Multi Screen Media Pvt. Ltd. (formerly SET Pvt. Ltd.), a leading television broadcaster in India. Describes Singh's decision to evaluate employees based on values as well as...
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Keywords:
Performance Appraisals;
Performance Management;
Performance Evaluation;
Leadership Style;
Managerial Roles;
Organizational Culture;
Groups and Teams;
Management Teams;
Change Management;
Decision Making;
Emerging Markets;
Media and Broadcasting Industry;
India
Hill, Linda A., Dana M. Teppert, and Allison J. Wigen. "Man Jit Singh at Sony Entertainment Television (A)." Harvard Business School Case 414-028, November 2013. (Revised September 2014.)
- 27 Mar 2019
- Blog Post
From SNL to Showtime: Pursuing a Career in Entertainment
thought an MBA would help me with that transition. I'd been working in investment banking, and I knew I wanted to shift into entertainment. HBS has amazing entertainment classes/clubs/alumni, so it felt like the right choice. Where are...
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- December 2010 (Revised March 2011)
- Background Note
Strategic Marketing in Creative Industries
By: Anita Elberse
A note for educators describing an elective course for second-year MBA Students at Harvard Business School, "Strategic Marketing in Creative Industries." which focuses on strategic marketing challenges for firms in the creative industries, defined as industries that...
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Keywords:
Marketing Strategy
Elberse, Anita. "Strategic Marketing in Creative Industries." Harvard Business School Background Note 511-011, December 2010. (Revised March 2011.) (Course Note, Instructor Only.)
- March 2008
- Background Note
Marketing Input and Innovation Strategy
By: Elie Ofek
This note develops a framework for considering the challenges of incorporating marketing input when setting innovation strategy. The framework lays out the possible innovation opportunities a firm can entertain and describes how the customer knowledge gained from...
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Keywords:
Customer Focus and Relationships;
Innovation Strategy;
Knowledge Use and Leverage;
Marketing;
Research;
Competition
Ofek, Elie. "Marketing Input and Innovation Strategy." Harvard Business School Background Note 508-090, March 2008.
- May 2007 (Revised March 2010)
- Case
Maria Sharapova: Marketing a Champion (A)
By: Anita Elberse and Margarita Golod
In July 2004, a then 17-year-old Maria Sharapova won Wimbledon, arguably the most prestigious tennis tournament in the world. Max Eisenbud, Sharapova's agent at International Management Group (IMG), knew the championship would lead to a flood of new opportunities. What...
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Elberse, Anita, and Margarita Golod. "Maria Sharapova: Marketing a Champion (A)." Harvard Business School Case 507-065, May 2007. (Revised March 2010.)
- 2023
- Working Paper
LALIGA—From a Soccer Competition Organizer to a Global Player in the Sports and Entertainment Industry
By: Stephen A. Greyser, Kenneth Cortsen and Juan Fuentes Fernández
LALIGA, the first- and second-tier professional soccer league (known as “football” outside of the U.S. and Canada) in Spain, enters its 100th soccer season later this decade. The most popular game in the world (Giulianotti, 2012) has gone through many changes since...
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Keywords:
Soccer;
"Sports Organizations,;
Business History;
Strategy;
Brands and Branding;
Technology Adoption;
Sports Industry
Greyser, Stephen A., Kenneth Cortsen, and Juan Fuentes Fernández. "LALIGA—From a Soccer Competition Organizer to a Global Player in the Sports and Entertainment Industry." Harvard Business School Working Paper, No. 24-009, August 2023.
- Web
Entertainment & Media | Baker Library | Bloomberg Center | Harvard Business School
retail, energy, aerospace, and automotive. Go To Database Technavio's global reports covering the Entertainment & Media sector include a wide range of markets: video games, music production, TV & radio subscriptions, online movies, sports...
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- June 17, 2016
- Comment
Companies Need to Start Marketing Security to Customers
By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away...
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Keywords:
Consumer Safety;
Public Safety;
Brand Attraction;
Risk Management;
Safe Environment Benefit;
Marketing Safety;
Global Brands;
Advertising;
Change Management;
Disruption;
Volatility;
Crime and Corruption;
Customers;
Music Entertainment;
Animation Entertainment;
Film Entertainment;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Consumer Behavior;
Problems and Challenges;
Safety;
Corporate Strategy;
Business Strategy;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
United States
Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
- December 2011 (Revised September 2014)
- Case
The Kid Grows Up: Decisions at the Sundance Institute
By: Mukti Khaire and Eleanor Kenyon
The Sundance case raises the question of how markets for innovative cultural products can be created and what the role of intermediaries in creative industries ought to be. The case describes the history of the Sundance Institute, which was founded by actor/director...
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Keywords:
Entertainment;
Entrepreneurship;
Decision Making;
Film Entertainment;
Motion Pictures and Video Industry;
United States
Khaire, Mukti, and Eleanor Kenyon. "The Kid Grows Up: Decisions at the Sundance Institute." Harvard Business School Case 812-051, December 2011. (Revised September 2014.)
- July 2016
- Case
Spotify
By: Anita Elberse and Alexandre de Pfyffer
In November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalogue from Spotify's music streaming service. Is it time for Spotify to reconsider...
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Keywords:
Entertainment;
Marketing;
Superstar;
Music;
Entertainment Marketing;
Media;
Digital Technology;
Creative Industries;
Product Portfolio Management;
General Management;
Management;
Strategy;
Internet and the Web;
Open Source Distribution;
Creativity;
Music Entertainment;
Product Marketing;
Music Industry
Elberse, Anita, and Alexandre de Pfyffer. "Spotify." Harvard Business School Case 516-046, July 2016.
- May 2022
- Case
The NFL’s $110-Billion Media Rights Deals
By: Anita Elberse and Elizabeth Warner
On March 18, 2021, Brian Rolapp, chief media and business officer at the National Football League (NFL) presented the results of a months-long effort to renegotiate rights deals with the NFL’s current partners in television—the media conglomerates behind the networks...
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Keywords:
Sports;
Entertainment;
Media;
Marketing;
Strategy;
General Management;
Negotiation;
Partners and Partnerships;
Competition;
Media and Broadcasting Industry;
Sports Industry
Elberse, Anita, and Elizabeth Warner. "The NFL’s $110-Billion Media Rights Deals." Harvard Business School Case 522-090, May 2022.
- Aug 2006 - 2006
- Conference Presentation
Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'
By: Anita Elberse
- Jun 2006
- Conference Presentation
Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'
By: Anita Elberse
- 07 Dec 2016
- Blog Post
Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference
On Sunday November 6, over 350 people flocked to the Harvard Business School campus to attend the Marketing Innovation Conference. This year’s theme, “Marketing Reimagined”, drew a wide range of attendees from top View Details
Keywords:
Entertainment / Media / Sports
- March 2014
- Case
Milk Baths and Charm Necklaces: Had Randy Weiner (Finally) Gone Too Far?
By: Mukti Khaire and Hannah Catzen
The case on Randy Weiner explores the tensions between artistic and financial imperatives in a for-profit immersive theater venture. In order to revive the dormant Manhattan nightclub "The Diamond Horseshoe," theater-impresario Randy Weiner created "The Queen of the...
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Khaire, Mukti, and Hannah Catzen. "Milk Baths and Charm Necklaces: Had Randy Weiner (Finally) Gone Too Far?" Harvard Business School Case 814-079, March 2014.