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Show Results For
-
All HBS Web
(1,244)
- People (3)
- News (329)
- Research (623)
- Events (5)
- Multimedia (2)
- Faculty Publications (309)
- April 2006 (Revised October 2008)
- Case
Marketing New York City
By: V. Kasturi Rangan, Anita Elberse and Marie Bell
New York City is a pioneer in the emerging field of municipal marketing. The city's first chief marketing officer must develop a marketing organization with a self-funded business model that creates value for the city by leveraging the city's assets, including physical...
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Keywords:
Entrepreneurship;
Government and Politics;
Goals and Objectives;
Marketing Strategy;
Partners and Partnerships;
Value Creation;
New York (city, NY)
Rangan, V. Kasturi, Anita Elberse, and Marie Bell. "Marketing New York City." Harvard Business School Case 506-022, April 2006. (Revised October 2008.)
- Web
Entrepreneurial Management Doctoral Students - Faculty & Research
Marketing Marketing Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students There are no listings at this time.
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- May 2009 (Revised January 2011)
- Case
HubSpot: Inbound Marketing and Web 2.0
By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod
This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial...
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Keywords:
Customer Relationship Management;
Entrepreneurship;
Price;
Growth and Development Strategy;
Marketing Communications;
Social and Collaborative Networks;
Segmentation;
Web
Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.)
- August 2018
- Teaching Note
IguanaFix
By: Frank V. Cespedes and Thomas Eisenmann
Teaching Note for HBS No. 817-056. IguanaFix, based in Argentina, is a platform business that connects consumers with home improvement contractors. The founders are evaluating growth options and an investment offer. The case focuses on scaling issues for a venture...
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- 31 Aug 2020
- Blog Post
Five Important Steps before Taking the Entrepreneurial Leap
that pioneered conversational commerce. At Hilma, Hilary leverages her personal passion for consumer products and integrative health with her Harvard MBA, and impressive professional history of launching new consumer brands, to build and operate Hilma's online retail...
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- 2008
- Article
Entrepreneurial Ventures and Whole-body Donations: A Regional Perspective from the United States
By: Michel Anteby and Mikell Hyman
Human cadavers are crucial to medical science. While the debate on how to secure sufficient cadavers has focused primarily on donors' behaviors, procuring organizations' roles in increasing donations remain less explored. The United States offers a unique setting in... View Details
Keywords:
Entrepreneurship;
Behavior;
Programs;
Nonprofit Organizations;
Business Ventures;
Health Testing and Trials;
Demand and Consumers;
Supply Chain;
For-Profit Firms;
Organizations;
Training;
United States
Anteby, Michel, and Mikell Hyman. "Entrepreneurial Ventures and Whole-body Donations: A Regional Perspective from the United States." Social Science & Medicine 66, no. 4 (2008): 963–969.
- September 1995 (Revised October 1995)
- Case
Transcape Systems: Creating a Market
Entrepreneurial companies must overcome substantial barriers to create markets for innovative products in industries reluctant to embrace change. Transcape Systems faces this callenge as it attempts to create a market for interactive multimedia software in the...
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Keywords:
Market Entry and Exit;
Applications and Software;
Entrepreneurship;
Business Startups;
Product Marketing;
Information Technology Industry;
Entertainment and Recreation Industry;
Health Industry
Kosnik, Thomas J., and Dave Frampton. "Transcape Systems: Creating a Market." Harvard Business School Case 596-047, September 1995. (Revised October 1995.)
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
course for managers of all kinds of organizations," says Martin W. ("Marty") Rodgers (HBS '97). "There's a lot to be learned from nonprofits, particularly how to align your company's mission with its values." Entrepreneurial View Details
- 2021
- Article
How Top Managers Use the Entrepreneurial Gap to Drive Strategic Change
By: Robert L. Simons and Antonio Davila
Prior research provides strong evidence for the association between business strategy and the design and use of management control systems. We complement this research by examining the role of management control systems in situations of strategic change. We report the...
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Keywords:
Management Control Systems;
Accountability;
Strategic Change;
Organization Change And Adaptation;
Organizational Performance;
Management Systems;
Organizational Structure;
Corporate Accountability;
Organizational Change and Adaptation;
Performance
Simons, Robert L., and Antonio Davila. "How Top Managers Use the Entrepreneurial Gap to Drive Strategic Change." European Accounting Review 30, no. 4 (2021): 583–609.
- Web
Understanding Entrepreneurial Opportunity in Kazakhstan - Global Activities 2020
Middle East & North Africa Understanding Entrepreneurial Opportunity in Kazakhstan Pictured: Mikheil Lomtadze (MBA 2002) returned to the HBS classroom as a case protagonist. In mid-2018, Mikheil Lomtadze (MBA 2002), CEO of Kaspi.kz, faced...
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- Web
Entrepreneurial Sales 101: Founder Selling - Course Catalog
HBS Course Catalog Entrepreneurial Sales 101: Founder Selling Course Number 1655 Senior Lecturer Mark Roberge Senior Lecturer Lou Shipley Fall; Q2; 1.5 credits14 SessionsPaper/Project Senior Lecturer Mark Roberge Senior Lecturer Lou...
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- 01 Dec 2000
- News
Taiwan Club President Thrives on Region's Entrepreneurial Energy
explained. "Our recent success in high-tech manufacturing on a worldwide basis is a natural outgrowth of that entrepreneurial spirit. If you can survive on the local level in Taiwan, you have a very good chance of making it in the global...
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- 01 Apr 2000
- News
Marketing Muscle
On her first foray into Silicon Valley, Karen Edwards (MBA '90) didn't have much success finding the job she wanted: head of marketing at an Internet company. Told she didn't know enough about technology, Edwards persevered and finally...
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- Web
Entrepreneurial Management Awards & Honors - Faculty & Research
Entrepreneurial Management Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students 2024 Zoe B. Cullen: Recipient of a 2024 Sloan Research Fellowship in Economics. Rembrand M. Koning: Winner of the 2024 Wharton...
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- 01 Jun 1996
- News
Reinventing Marketing
featuring Professor Gerald Zaltman's pioneering marketing research method, ZMET, which uses visual images to tap into consumer feelings; Entrepreneurial Marketing, taught by Thomas J. Kosnik, a visiting...
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- December 2015
- Article
Entrepreneurial Imagination and a Demand and Supply-side Perspective on the MNE and Cross-border Organization
By: Geoffrey Jones and Christos Pitelis
This article explores the role of entrepreneurial imagination on the international expansion of multinational enterprises. The focus is on supply- and demand-side factors that help explicate cross-border expansion. The article explores how appropriability-informed and...
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Keywords:
Imagination;
Globalization;
History;
Entrepreneurship;
Multinational Firms and Management;
Africa;
Asia;
Europe;
North and Central America
Jones, Geoffrey, and Christos Pitelis. "Entrepreneurial Imagination and a Demand and Supply-side Perspective on the MNE and Cross-border Organization." Journal of International Management 21, no. 4 (December 2015): 309–321.
- 01 Feb 1997
- News
Shaping the Future of Business: Entrepreneurial Evolution at HBS
the School, even as HBS alumni continued to distinguish themselves in the realm of entrepreneurial practice. In 1982, acting on a marketing survey they had conducted as second-year students, David W....
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- November 2016 (Revised October 2018)
- Case
IguanaFix
By: Frank V. Cespedes, Thomas R. Eisenmann, Maria Fernanda Miguel and Laura Urdapilleta
IguanaFix is a rapidly scaling Latin American startup that provides an online platform connecting consumers with home improvement contractors. The founders have acquired customers through both B2C and B2B methods. But in seeking to grow and scale the business, they now...
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Keywords:
Entrepreneurial Marketing;
Home Improvement Services;
Marketing Management;
Scaling;
Entrepreneurship;
Marketing;
Sales;
Online Advertising;
Latin America
Cespedes, Frank V., Thomas R. Eisenmann, Maria Fernanda Miguel, and Laura Urdapilleta. "IguanaFix." Harvard Business School Case 817-056, November 2016. (Revised October 2018.)
- October 2002 (Revised April 2005)
- Case
Jinwoong: Financing an Entrepreneurial Firm in the Wake of the Korean Financial Crisis
Describes T.P. Lee, the founder and CEO of Jinwoong, a 19-year-old entrepreneurial company in Korea that has grown to become the world's largest manufacturer of camping tents. Labeled by Fortune as one of the most promising entrepreneurs in Asia in 1993, Lee faces some...
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Keywords:
Emerging Markets;
Entrepreneurship;
Financing and Loans;
Financial Crisis;
Manufacturing Industry;
Consumer Products Industry;
South Korea
Kuemmerle, Walter, James Lee, and Bokeun Jin. "Jinwoong: Financing an Entrepreneurial Firm in the Wake of the Korean Financial Crisis." Harvard Business School Case 803-059, October 2002. (Revised April 2005.)
- September 2008 (Revised July 2012)
- Case
Khosla Ventures: Biofuels Strategy
By: Joseph B. Lassiter III, William A. Sahlman and Alison Berkley Wagonfeld
By 2008, a number of the firm's early cleantech investments were showing promise, and the companies were starting to need significantly more money to create the massive scale required in the energy sector. As Khosla thought about the hundreds of millions of dollars...
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Keywords:
Entrepreneurial Marketing;
Entrepreneurial Finance;
New Product Development;
Partnerships;
Entrepreneurial Management;
Venture Capital;
Strategy;
Partners and Partnerships;
Renewable Energy;
Entrepreneurship;
Investment Funds;
Environmental Sustainability;
Product Development;
Biotechnology Industry;
Financial Services Industry
Lassiter, Joseph B., III, William A. Sahlman, and Alison Berkley Wagonfeld. "Khosla Ventures: Biofuels Strategy." Harvard Business School Case 809-004, September 2008. (Revised July 2012.)