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Show Results For
-
All HBS Web
(3,245)
- People (5)
- News (650)
- Research (2,071)
- Events (12)
- Multimedia (10)
- Faculty Publications (1,204)
- July 1996 (Revised June 1998)
- Case
Gillette Indonesia
By: John A. Quelch
The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market.
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Keywords:
Marketing Strategy;
Multinational Firms and Management;
Emerging Markets;
Forecasting and Prediction;
Product Marketing;
Manufacturing Industry;
Consumer Products Industry;
Indonesia
Quelch, John A., and Diane Long. "Gillette Indonesia." Harvard Business School Case 597-009, July 1996. (Revised June 1998.)
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
Harvard Business School Case 518-002 NatureSweet This case describes the business model and workplace philosophy of NatureSweet, a privately owned, vertically integrated greenhouse grower and View Details
Keywords:
Sean Silverthorne
- 15 Nov 2001
- Research & Ideas
Five Questions for Paul Gompers and Josh Lerner
exuberant—or perhaps we should say foolish!—investors from that period have dropped out of the market entirely. Being realistic about the market and the terms on which capital...
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- June 2018
- Teaching Note
Meridian Systems (Brief Case)
By: Frank V. Cespedes and Michael J. Roberts
Teaching Note for HBS No. 918-533. The key issues discussed in the Meridian teaching note concern sales force deployment: decisions about how to focus sales efforts with respect to territories, customers, and products. The teaching note explains the strengths and...
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- Fast Answer
Municipal data and information sources for public entrepreneurship
Municipal, local and national level financial data, demographics and market information sources to inform and support public sector...
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- 27 Dec 2015
- Research & Ideas
The Most Popular Stories and Research Papers of 2015
healthy competition to increase patient value. Incentives versus Reciprocity: Insights from a Field Experiment (523) What are the most effective forms of sales force compensation? Findings provided by Doug J. Chung View Details
- October 2010 (Revised June 2014)
- Case
Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard
By: Robert S. Kaplan and Ricardo Reisen de Pinho
A new management team at VW do Brazil develops and deploys a strategy map and Balanced Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map to align...
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Keywords:
Business Cycles;
Developing Countries and Economies;
Management Teams;
Leadership;
Balanced Scorecard;
Strategic Planning;
Balance and Stability;
Motivation and Incentives;
Communication Strategy;
Competitive Advantage;
Auto Industry;
Brazil;
Germany
Kaplan, Robert S., and Ricardo Reisen de Pinho. "Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard." Harvard Business School Case 111-049, October 2010. (Revised June 2014.)
- February 2008 (Revised April 2008)
- Case
Avaya (A)
Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the...
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Keywords:
Marketing;
Demand and Consumers;
Performance Improvement;
Relationships;
Sales;
Cooperation
Godes, David B. "Avaya (A)." Harvard Business School Case 508-048, February 2008. (Revised April 2008.)
- 30 Mar 2017
- HBS Seminar
David McKenzie, World Bank
- November 1996 (Revised December 1996)
- Case
SAP America
By: David A. Garvin and Artemis March
SAP America has grown at an explosive rate. This case describes the company's strategy, organization, and culture, with special attention to its approach to partnering and its sales and consulting process, which have been instrumental in allowing growth to proceed. Now...
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Keywords:
Business Growth and Maturation;
Change Management;
Entrepreneurship;
Growth Management;
Demand and Consumers;
Organizational Culture;
Alliances;
Competitive Strategy;
Corporate Strategy;
United States
Garvin, David A., and Artemis March. "SAP America." Harvard Business School Case 397-057, November 1996. (Revised December 1996.)
- February 2008 (Revised May 2009)
- Supplement
Avaya (D): Early Results of the Demand Generation Initiative
Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the...
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Godes, David B. "Avaya (D): Early Results of the Demand Generation Initiative." Harvard Business School Supplement 508-051, February 2008. (Revised May 2009.)
- February 2008
- Supplement
Avaya (C): Implementing Demand Generation in Brazil
Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the...
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Godes, David B. "Avaya (C): Implementing Demand Generation in Brazil." Harvard Business School Supplement 508-050, February 2008.
- February 2008
- Supplement
Avaya (B)
Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the...
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Godes, David B. "Avaya (B)." Harvard Business School Supplement 508-049, February 2008.
- 03 Aug 2015
- Research & Ideas
Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders
Let's get one thing straight from the start: Apple and Amazon are not friends. If they were high school students, they'd be mean girls glaring at each other from opposite sides of the cafeteria, jealously forcing their friends to pick...
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- 27 Nov 2000
- Research & Ideas
The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution
U.S. market in the late 1960s, Firestone, along with most of the major American tire manufacturers, suffered costly setbacks and lost significant market share. By 1988,...
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- 14 Mar 2011
- Research & Ideas
Water, Electricity, and Transportation: Preparing for the Population Boom
By 2050, the Earth's population will likely exceed 9 billion people, up 30 percent from 6.9 billion today, according to projections from both the US Census Bureau and the United Nations. What's more, the population in the world's cities is expected to increase by 3...
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Keywords:
by Carmen Nobel
- 30 May 2017
- First Look
First Look at New Research and Ideas, May 30
identified by KT’s team include the Internet of Things (including connected cars and smart city/homes), media, health, energy, and security and surveillance, which might...
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Keywords:
Sean Silverthorne
- June 1999 (Revised May 2001)
- Case
CardioThoracic Systems
CardioThoracic Systems, a company that has developed a new system for performing heart surgery on a beating heart, is facing marketing challenges. Discusses the numerous reasons for the system's low penetration (including existing techniques, surgeon resistance, and a...
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Keywords:
Problems and Challenges;
Technological Innovation;
Situation or Environment;
Marketing Strategy;
Sales;
Health Care and Treatment;
Medical Devices and Supplies Industry;
Medical Devices and Supplies Industry;
Medical Devices and Supplies Industry;
United States
Roberts, Michael J., and Diana S. Gardner. "CardioThoracic Systems." Harvard Business School Case 899-281, June 1999. (Revised May 2001.)
- February 2019 (Revised September 2021)
- Case
The a2 Milk Company
By: Benjamin C. Esty and Daniel Fisher
The a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and...
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Keywords:
Judo Economics;
Market Entry;
Innovation;
Barriers To Response;
Industry Attractiveness;
Advantage Horizon;
Sustainability;
First-mover Advantage;
Scope;
Strategy Execution;
Strategic Evolution;
Biochemistry;
Genetics;
Branding;
Commodity;
Milk;
Dairy;
Infant Formula;
Farming;
Porter's Five Forces;
Competitive Advantage;
Corporate Strategy;
Value Creation;
Competition;
Disruption;
Innovation and Invention;
Five Forces Framework;
Market Entry and Exit
Esty, Benjamin C., and Daniel Fisher. "The a2 Milk Company." Harvard Business School Case 719-424, February 2019. (Revised September 2021.)