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All HBS Web
(4,572)
- People (15)
- News (861)
- Research (2,772)
- Events (14)
- Multimedia (37)
- Faculty Publications (1,884)
Show Results For
-
All HBS Web
(4,572)
- People (15)
- News (861)
- Research (2,772)
- Events (14)
- Multimedia (37)
- Faculty Publications (1,884)
- November 2008
- Journal Article
Financial Constraints and Growth: Multinational and Local Firm Responses to Currency Crises
The Rising Cost of Consumer Attention
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or “eyeballs”) has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to... View Details
- 30 Oct 2019
- Video
Where are Students Heading for Field Global Immersions?
- November 2000
- Exercise
Atlantis-Biovent Negotiation: Confidential Instructions for Biovent
- 30 Dec 2010
- News
2010 Carnegie Mellon-William W. Cooper Doctoral Dissertation Award
- October 2012 (Revised February 2019)
- Case
Whaling Ventures
- Research Summary
Overview
Das Narayandas
Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details
- 31 Jul 2020
- Blog Post
Building a DTC Brand Through COVID
- August 2013 (Revised November 2013)
- Case
Ford vs. GM: The Evolution of Mass Production (A)
This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth century. Henry Ford's Model T was a car for the masses. After considerable experimentation, Ford Motor... View Details
- July – August 2011
- Article
The Paradox of Samsung's Rise
- January 2008 (Revised April 2009)
- Case
Wyoff and China-LuQuan: Negotiating a Joint Venture (A)
Elizabeth A. Keenan
Elizabeth is visting Boston University Questrom School of Business for the 2023-24 academic year.
Elizabeth Keenan is an assistant professor of business administration in the Marketing Unit. She teaches the Purpose-Driven Marketing...
View Details
- 2010
- Book
Beauty Imagined: A History of the Global Beauty Industry
- August 2013 (Revised September 2015)
- Case
Coursera
- 22 Jul 2010
- News
A Bold New Model for Sustainable Cities
Ryann Noe
Her research examines how industries and technologies emerge and evolve, with a focus... View Details
- 2020
- Chapter