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- Faculty Publications (161)
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- All HBS Web (1,207)
- Faculty Publications (161)
- Web
Creating Inclusive Recruiting Events in a Time of Innovation - Recruiting
conversation around innovative recruiting is ensuring that recruiting events support diversity, inclusion, and belonging. When moving an event online, organizations need to evaluate their View Details
- 01 Dec 2008
- News
Business at the Summit
HBS Centennial Event Confronts Present and Future Challenges Rising to the challenge: Harvard President Drew Gilpin Faust and Dean Jay Light shared a vision of closer collaboration between HBS and Harvard on 21st-century issues. Faust...
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- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
marketing. "That day, Maria's life changed forever, and so did mine," says Max Eisenbud, her agent at sports agency IMG, as quoted in the recent Harvard Business School case "Maria Sharapova: Marketing a Champion."...
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- 01 Sep 2023
- News
Hands-on Learning About Global Markets
A certificate of appreciation was presented to Ellie Care representatives Francisco Garcia Zavaleta (COO) and Gervasio Videla Dorna (cofounder and CEO), at left, and to Patricio Alba (cofounder and CIO), far right, by HBS students Maxwell Nii Laryea, third from left,...
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Jennifer Gillespie
- 27 Mar 2014
- News
From Marx to Marketing
VLACHOUTSICOS Photo courtesy of Charalambos Vlachoutsicos The year 2014 marks the 25th anniversary of the fall of the Berlin Wall, the seismic event that symbolized the collapse of the Soviet empire and the end of communist rule in Russia...
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- 22 Oct 2018
- Blog Post
HBS Marketing Club Presents: The Brand Summit
and a competitive edge in the market. Of course, this is easier said than done. In a world of rapid technology advancements and changing consumer preferences, marketers are constantly tested on how quickly they can adapt and reassess...
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Keywords:
All Industries
- 2008
- Working Paper
Market Reaction to the Adoption of IFRS in Europe
By: Christopher S. Armstrong, Mary E. Barth, Alan D. Jagolinzer and Edward J. Riedl
This study examines the European stock market reaction to sixteen events associated with the adoption of International Financial Reporting Standards (IFRS) in Europe. European IFRS adoption represented a major milestone towards financial reporting convergence yet...
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Keywords:
Financial Reporting;
International Accounting;
Financial Markets;
Code Law;
Standards;
Adoption;
Europe
Armstrong, Christopher S., Mary E. Barth, Alan D. Jagolinzer, and Edward J. Riedl. "Market Reaction to the Adoption of IFRS in Europe." Harvard Business School Working Paper, No. 09-032, September 2008.
- 2008
- Working Paper
Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya
By: Nava Ashraf, Xavier Gine and Dean Karlan
In much of the developing world, many farmers grow crops for local or personal consumption despite export options which appear to be more profitable. Thus many conjecture that one or several markets are missing. We report here on a randomized controlled trial conducted...
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Keywords:
Agribusiness;
Developing Countries and Economies;
Trade;
Profit;
Product Marketing;
Standards;
Failure;
Risk and Uncertainty;
Non-Governmental Organizations;
Agriculture and Agribusiness Industry;
Service Industry;
Kenya;
Europe
Ashraf, Nava, Xavier Gine, and Dean Karlan. "Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya." Harvard Business School Working Paper, No. 08-065, February 2008. (forthcoming, American Journal of Agricultural Economics.)
- Web
Resources - Creating Emerging Markets
Resources Events CEM has hosted international conferences in Boston, Mumbai, and Santiago that attracted prominent scholars, archivists, and practitioners in the respective regions. Published Materials The interviews in the CEM archive...
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- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Normally, the...
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- 2011
- Article
The Causal Impact of Media in Financial Markets
By: Christopher Parsons and J. Engelberg
Disentangling the causal impact of media reporting from the impact of the events being reported is challenging. We solve this problem by comparing the behaviors of investors with access to different media coverage of the same information event. We use zip codes to...
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Parsons, Christopher, and J. Engelberg. "The Causal Impact of Media in Financial Markets." Journal of Finance 66, no. 1 (February 2011): 67–97.
- 01 Apr 2002
- News
Emerging Research on Emerging Markets
asserted at the third annual HBS Workshop on Emerging Markets, held on campus last December. The two-day workshop, which attracted an impressive group of scholars from as far away as Sweden and as nearby as MIT, provided a forum to discuss how to support the efficient...
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- 10 Dec 2008
- Working Paper Summaries
Market Reaction to the Adoption of IFRS in Europe
- 07 Dec 2018
- Working Paper Summaries
Oral History and Writing the Business History of Emerging Markets
Keywords:
by Geoffrey Jones and Rachael Comunale
- Article
Oral History and the Business History of Emerging Markets
By: Geoffrey Jones and Rachael Comunale
This article highlights the benefits that rigorous use of oral history can offer to research on the contemporary business history of emerging markets. Oral history can help fill some of the major information voids arising from the absence of a strong tradition of...
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Keywords:
Oral History;
Corruption;
Business History;
Emerging Markets;
Entrepreneurship;
Globalization;
Business and Government Relations;
Government and Politics;
Asia;
Africa;
Latin America
Jones, Geoffrey, and Rachael Comunale. "Oral History and the Business History of Emerging Markets." Enterprise & Society 20, no. 1 (March 2019): 19–32.
- 17 Aug 2022
- News
To Serve and Protect the Markets
Every day, in her role as the director of the Atlanta Regional Office of the Securities and Exchange Commission (SEC), Nekia Hackworth Jones (MBA 2003) stands in the breach between the $100 trillion in securities traded on U.S. equity markets and the bad actors who...
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Margie Kelley
- 2018
- Working Paper
Oral History and Writing the Business History of Emerging Markets
By: Geoffrey Jones and Rachael Comunale
This working paper highlights the benefits that rigorous use of oral history can offer to research on the contemporary business history of emerging markets. Oral history can help fill some of the major information voids arising from the absence of a strong tradition of...
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Jones, Geoffrey, and Rachael Comunale. "Oral History and Writing the Business History of Emerging Markets." Harvard Business School Working Paper, No. 19-056, November 2018.
- 29 Apr 2013
- Research & Ideas
Diagnosing the ‘Flutie Effect’ on College Marketing
Boston College's greatest marketing campaign lasted about six seconds. It's called the "Flutie Effect." In a 1984 game against the University of Miami, BC quarterback Doug Flutie threw a last-second "Hail Mary" pass 48...
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- 03 Dec 2018
- Research & Ideas
How Companies Can Increase Market Rewards for Sustainability Efforts
that believe their sustainability efforts are not being fully rewarded by the market. In particular, the research shows companies with overall good performance in their Environmental, Social, and Governance (ESG) programs can increase their View Details
Keywords:
by Rachel Layne