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Show Results For
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All HBS Web
(790)
- People (4)
- News (206)
- Research (468)
- Multimedia (16)
- Faculty Publications (279)
The Indian Fashion Industry and Traditional Indian Crafts
This study documents the emergence of the high-end fashion industry in India from the mid-1980s to 2005. Drawn from oral histories, magazine articles, and several databases, the study demonstrates that the Indian fashion industry's unique identity, based on heavily...
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- 01 Jun 2022
- News
A Sustainable Solution for Fashion
Ferdinand Stockmann (MBA 2021) and James Theuerkauf (MBA 2021) Photo courtesy Syrup Tech Fashion is one of the most polluting industries in the world, says James Theuerkauf (MBA 2021), who worked in McKinsey’s retail sector before...
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Keywords:
April White
- June 2004 (Revised September 2007)
- Case
Zara: IT for Fast Fashion
In 2003, Zara's CIO must decide whether to upgrade the retailer's IT infrastructure and capabilities. At the time of the case, the company relies on an out-of-date operating system for its store terminals and has no full-time network in place across stores. Despite...
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Keywords:
Business Model;
Customer Value and Value Chain;
Information Management;
Infrastructure;
Supply Chain Management;
Information Technology;
Retail Industry
McAfee, Andrew P., Vincent Dessain, and Anders Sjoman. "Zara: IT for Fast Fashion." Harvard Business School Case 604-081, June 2004. (Revised September 2007.)
- 24 Mar 2015
- News
How Chiara Ferragni Turned Her Fashion Blog Into Big Business
- 21 Nov 2015
- HBS Case
HBS Cases: Stella McCartney Combines High Fashion with Environmental Values
Many people equate luxury with excess and folly. Stella McCartney is not one of those people. A lifelong vegetarian and prominent player in the green fashion movement, the designer has shown that luxury and sustainability need not be...
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- June 2022
- Case
Zalando: Becoming the Starting Point for Fashion
By: Antonio Moreno, Leela Nageswaran, Emilie Billaud and Federica Gabrieli
Born in 2008 as a small startup selling flip flops, by mid-2021 Zalando had turned into an online fashion company with an assortment of more than 4,500 international brands, 45 million active customers, and a presence in 23 European markets. An essential component in...
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Keywords:
Transition;
Customer Value and Value Chain;
Digital Platforms;
Distribution;
Order Taking and Fulfillment;
Infrastructure;
Logistics;
Service Operations;
Strategy;
Business Strategy;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Europe
Moreno, Antonio, Leela Nageswaran, Emilie Billaud, and Federica Gabrieli. "Zalando: Becoming the Starting Point for Fashion." Harvard Business School Case 622-070, June 2022.
- October 2023 (Revised April 2024)
- Case
FARM Rio: Bringing a Brazilian Fashion Brand to the World
By: Isamar Troncoso and Jill Avery
FARM Rio, a twenty-six year old Brazilian fashion brand had recently put down roots in the U.S. The brand, known for its bold, colorful, nature-inspired tropical prints, was testing the waters in Europe to assess if and how the brand should further expand globally....
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Keywords:
Global Marketing;
Go-to-market Strategy;
Global Branding;
Brand Positioning;
Marketing;
Brands and Branding;
Marketing Strategy;
Fashion Industry;
Brazil;
United States;
Europe
Troncoso, Isamar, and Jill Avery. "FARM Rio: Bringing a Brazilian Fashion Brand to the World." Harvard Business School Case 524-003, October 2023. (Revised April 2024.)
- July 1987 (Revised January 1988)
- Case
Benetton S.p.A.: Industrial Fashion (A)
Vitale, Michael R. "Benetton S.p.A.: Industrial Fashion (A)." Harvard Business School Case 188-003, July 1987. (Revised January 1988.)
- 06 Mar 2014
- News
Fashioning a Career with Style
How Shein and Temu Conquered Fast Fashion
The platforms Shein and Temu match consumer demand and factory output, bringing Chinese production to the rest of the world. The companies have remade fast fashion, but their pioneering approach has the potential to go far beyond retail by linking diverse small...
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- 08 Feb 2018
- News
Bringing a Personal Touch to Plus-Size Fashion
- Research Summary
Re-Producing Exclusivity: A History of the Transatlantic Fashion Industry, 1929-1960
The history of fashion has been increasingly explored over the last decade, but two important and intertwined features of the topic are still underdeveloped: business and its international aspect. These dimensions are crucial. Fashion is first and foremost an industry...
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- November 2009 (Revised January 2010)
- Case
Zara: Managing Stores for Fast Fashion
By: Zeynep Ton, Elena Corsi and Vincent Marie Dessain
Pablo Isla, the CEO of Zara, wanted to improve operational efficiencies in managing its store network. In particular, he wanted to improve labor productivity at the stores. He considered outsourcing certain store operations to third parties, changing the way store...
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Keywords:
Compensation and Benefits;
Employees;
Managerial Roles;
Service Operations;
Business Processes;
Organizational Change and Adaptation;
Performance Efficiency;
Performance Productivity;
Retail Industry
Ton, Zeynep, Elena Corsi, and Vincent Marie Dessain. "Zara: Managing Stores for Fast Fashion." Harvard Business School Case 610-042, November 2009. (Revised January 2010.)
- 11 Jun 2018
- Blog Post
Reimagining Fashion For The Good Of All
Zalando is a fairly unknown brand in the U.S., but the leading online fashion platform in Europe. Growing at a yearly rate of +20%, it was founded 10 years ago and it currently has more than 15,000 employees and is present in 15 different...
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Keywords:
Consumer Products / Retail
- 08 Jul 2002
- Research & Ideas
How to Fashion Your New E-Business Model
Consumers are looking for the ability to bundle the products they want in a fashion unique to each individual, and the Web will provide this capability .... We believe that vertical portals will do the best job of providing the consumer...
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Keywords:
by Lynda M. Applegate
- July 2012 (Revised July 2014)
- Case
Warby Parker: Vision of a 'Good' Fashion Brand
By: Christopher Marquis and Laura Velez Villa
In its third year of existence and poised to double its workforce, Warby Parker attributed its success to an innovative approach in the eyewear industry and to the company culture that supported it. With a mission combining social and business goals, the company had...
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Keywords:
Entrepreneurship;
Innovation;
Business And Society;
Social Responsiblity;
Organizational Behavior;
Social Entrepreneurship;
Growth Management;
Corporate Social Responsibility and Impact;
Brands and Branding;
Organizational Culture;
Marketing Strategy;
Innovation and Invention;
Apparel and Accessories Industry;
Health Industry;
United States
Marquis, Christopher, and Laura Velez Villa. "Warby Parker: Vision of a 'Good' Fashion Brand." Harvard Business School Case 413-051, July 2012. (Revised July 2014.)
- Summer 2011
- Article
Context, Agency, and Identity: The Indian Fashion Industry and Traditional Indian Crafts
By: Mukti Khaire
Identity is an important resource for firms, since it is a critical precursor of an important strategic resource-legitimacy. However, identities of new firms in new industries are typically inchoate, since they cannot be classified within pre-existing cognitive...
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Keywords:
History;
Decision Making;
Identity;
Entrepreneurship;
Outcome or Result;
Fashion Industry;
France;
Italy;
United Kingdom;
India
Khaire, Mukti. "Context, Agency, and Identity: The Indian Fashion Industry and Traditional Indian Crafts." Business History Review 85, no. 2 (Summer 2011).