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Show Results For
-
All HBS Web
(3,399)
- People (5)
- News (742)
- Research (2,104)
- Events (3)
- Multimedia (36)
- Faculty Publications (1,666)
- September 2020
- Case
Drinkworks: Home Bar by Keurig
By: Sunil Gupta, Jonathan Levav and Julia Kelley
In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an...
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Keywords:
Marketing;
Marketing Strategy;
Product Marketing;
Product Launch;
Product Positioning;
Markets;
Bids and Bidding;
Demand and Consumers;
Consumer Behavior;
Market Design;
Distribution;
Distribution Channels;
Product;
Product Design;
Product Development;
Business Model;
Customers;
Customer Value and Value Chain;
Decision Making;
Decisions;
Goods and Commodities;
Innovation and Invention;
Technological Innovation;
Business or Company Management;
Growth and Development Strategy;
Research;
Research and Development;
Strategy;
Adoption;
Competitive Advantage;
Segmentation;
Information Technology;
Information Infrastructure;
Value;
Value Creation;
Food and Beverage Industry;
Food and Beverage Industry;
North and Central America;
United States
Gupta, Sunil, Jonathan Levav, and Julia Kelley. "Drinkworks: Home Bar by Keurig." Harvard Business School Case 521-010, September 2020.
- June 2017
- Case
Harmonie Water: Refreshing the World Naturally
By: John A. Quelch and John L. Teopaco
The marketing director of Harmonie Mineral Water—the second-best selling bottled water in the world—is using findings from two project studies to assess how to establish a global brand identity for Harmonie via television advertising. He must decide what product...
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Keywords:
Brands and Branding;
Advertising;
Marketing Communications;
Global Strategy;
Food and Beverage Industry
Quelch, John A., and John L. Teopaco. "Harmonie Water: Refreshing the World Naturally." Harvard Business School Brief Case 917-527, June 2017.
- 11 Mar 2024
- Blog Post
A Day in the Life: Ben Hsieh
PM: Lunch time! I am a big meal prepper, so I heat up my food while most of my classmates grab a bite from Spangler. Today I’m grabbing lunch with a few friends that I met on a self-organized social impact retreat the summer before school...
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- December 2022 (Revised January 2023)
- Case
Cann: High Hopes for Cannabis Infused Beverages
By: Ayelet Israeli and Anne V. Wilson
Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold “social tonics,” or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six...
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Keywords:
Stigma;
Product Innovation;
Product Introduction;
Product Differentiation;
New Products;
New Product Marketing;
New Product Management;
Brand Management;
Branding;
Packaging;
Positioning;
Growth Strategy And Execution;
Growth;
Cannabis Industry;
Purpose;
Purpose Brands;
LGBTQ;
Direct-to-consumer;
DTC;
Regulations;
Channels Of Distribution;
Product Development;
Product Marketing;
Product Positioning;
Product;
Innovation and Invention;
Brands and Branding;
Marketing;
Marketing Communications;
Marketing Channels;
Advertising;
Advertising Campaigns;
Digital Marketing;
Market Entry and Exit;
Governing Rules, Regulations, and Reforms;
Food and Beverage Industry;
Food and Beverage Industry;
United States;
Canada;
North America
Israeli, Ayelet, and Anne V. Wilson. "Cann: High Hopes for Cannabis Infused Beverages." Harvard Business School Case 523-074, December 2022. (Revised January 2023.)
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
as a result, but also avoiding disasters. The ice cream and other foods businesses were built patiently by the acquisition of one local firm after another, and their melding into the Unilever model. Following the National Starch...
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- 22 Aug 2019
- Blog Post
Moving to the Lower 48 from Alaska for my MS/MBA
taught me orienteering, wilderness survival, and more. I remember once we even ate carpenter ants we found on a log, just to learn all the different ways a person can subsist in nature. My mom and I liked to spend time together in late summer, preserving View Details
- 28 Mar 2023
- Research & Ideas
The FDA’s Speedy Drug Approvals Are Safe: A Win-Win for Patients and Pharma Innovation
Early in the COVID-19 pandemic, the US Food and Drug Administration faced the task of convincing a skeptical public of the safety of new vaccines when the agency began authorizing them for emergency use less than a year after the pandemic...
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- September 2010 (Revised February 2011)
- Case
Red Lobster
By: David E. Bell and Jason Riis
Red Lobster, a 40-year-old chain of seafood restaurants, has just completed some market research revealing an opportunity to shift its target customer segment. The chain is in the final stages of a 10-year plan of rejuvenation under CEO Kim Lopdrup. When he took over...
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Keywords:
Advertising;
Customer Satisfaction;
Marketing Strategy;
Consumer Behavior;
Research;
Segmentation;
Food and Beverage Industry
Bell, David E., and Jason Riis. "Red Lobster." Harvard Business School Case 511-052, September 2010. (Revised February 2011.)
- Web
Community | HBS Online
anniversary. Here’s what our nonprofit partners had to say: Play the Challenge's five-year anniversary Video Since launching the Community Challenge, HBS Online has collaborated with: The Greater Boston Food Bank to help achieve its goal...
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- June 2016 (Revised March 2017)
- Case
Global Wine War 2015: New World Versus Old
By: Christopher A. Bartlett and Sarah McAra
This case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers in the battle for the Chinese wine market in 2015. China’s wine consumption growth presented a large and fast-growing export target that was extremely...
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Keywords:
Competitive Advantage;
Government Regulation;
Industry Analysis;
International Business;
International Marketing;
Market Entry;
Exports;
Business And Government Relations;
China;
Europe;
France;
Australia;
Trade;
Global Strategy;
Governing Rules, Regulations, and Reforms;
Consumer Behavior;
Market Entry and Exit;
Competition;
Food and Beverage Industry;
France;
Europe;
Australia;
China
Bartlett, Christopher A., and Sarah McAra. "Global Wine War 2015: New World Versus Old." Harvard Business School Case 916-415, June 2016. (Revised March 2017.)
- 14 Jul 2014
- Research & Ideas
Pay Attention To Your ‘Extreme Consumers’
of extreme lovers or haters of their products. A project developing new menu items for a fast food restaurant chain in Malaysia, for example, used websites that were critical of the fast food industry to...
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Keywords:
by Michael Blanding
- 24 Oct 2011
- Research & Ideas
The Yelp Factor: Are Consumer Reviews Good for Business?
In recent years, consumer review sites including Yelp, Citysearch, and TripAdvisor have become the first stop for recommendations on everything from dinner to dentists. Along the way, they've earned a loyal following from fans, but also the ire of businesses that find...
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- Web
Social Enterprise Tools - New Venture Competition
conditional newborn essentials kit that reduces infant and maternal mortality in South Asia. Executive Summary Presentation Business Plan FOCUS Foods 2015 Winner Urban aquaponics farm that will be a self-sustaining symbiotic fish and...
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- 20 Jan 2023
- News
Free Spirits
Illustrations by Edmon DeHaro “Cheers!” As her father’s wedding toast comes to a close, Vanessa Royle (MBA 2022) raises her champagne flute into the evening air to clink glasses with the groom, Andy. She tilts her glass to take a sip and, with the flavors of the drink...
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- 01 Oct 1997
- News
Brice Cutrer Jones
Ask Brice Jones, founder and president of Sonoma-Cutrer Vineyards, what he does for a living, and he will answer simply, "I'm a farmer." Spend a morning touring his vineyard and winery in Windsor, California, however, and you will discover that growing grapes for the...
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Keywords:
Judith A. Ross
- January 1986 (Revised July 2006)
- Case
Kristen's Cookie Company (A)
The student is starting his or her own business, baking make-to-order cookies. Basic times of each operation are laid out and the student is asked to determine the consequences for the operating system. Serves as an exercise and review of concepts such as capacity,...
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Bohn, Roger E. "Kristen's Cookie Company (A)." Harvard Business School Case 686-093, January 1986. (Revised July 2006.)
- 18 Jul 2023
- Cold Call Podcast
Diversity and Inclusion at Mars Petcare: Translating Awareness into Action
- 15 Dec 2023
- News
Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem
well as Ace Foods, which sells African spices. She is also the founder of African Food Changemakers and an expert on African agriculture and nutrition, entrepreneurship, social innovation and youth development; Runa Alam (MBA 1985), a...
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Keywords:
Margie Kelley
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
Even now, mere mention of Quaker Oats' acquisition of Snapple causes veteran dealmakers to shudder. For good reason. In 1993, Quaker paid $1.7 billion for the Snapple brand, outbidding Coca-Cola, among other interested parties. In 1997, Quaker sold Snapple to Triarc...
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- March 2020
- Case
Forbidden City: Launching a Craft Beer in China
By: Christopher A. Bartlett and Carole Carlson
This case describes a difficult choice faced by Victor Wang, Managing Director of Singapore-based Eurasian Brewing Company (EBC), concerning the competing product launch plans of Le Jie, Vice President of EBC's China and East Asian operations, and Vivian Chin, EBC's...
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Keywords:
Subsidiary Management;
Craft Brewing;
Strategy;
Decision Making;
Organizational Structure;
Business Model;
Growth and Development Strategy;
Entrepreneurship;
Management Style;
Food and Beverage Industry;
China;
East Asia
Bartlett, Christopher A., and Carole Carlson. "Forbidden City: Launching a Craft Beer in China." Harvard Business School Brief Case 920-559, March 2020.