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All HBS Web
(1,267)
- News (117)
- Research (1,004)
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- Multimedia (5)
- Faculty Publications (767)
Show Results For
-
All HBS Web
(1,267)
- News (117)
- Research (1,004)
- Events (2)
- Multimedia (5)
- Faculty Publications (767)
- Web
Topics - HBS Working Knowledge
(7) Financial Statements (1) Financial Strategy (9) Financing and Loans (21) Food (11) Forecasting and Prediction (24) Foreign Direct Investment (5) Forms of Communication (4) Framework (7) Game Theory (4) Games, Gaming, and Gambling (7)...
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- March–April 2023
- Article
Market Segmentation Trees
By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market...
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Keywords:
Decision Trees;
Computational Advertising;
Market Segmentation;
Analytics and Data Science;
E-commerce;
Consumer Behavior;
Marketplace Matching;
Marketing Channels;
Digital Marketing
Aouad, Ali, Adam Elmachtoub, Kris J. Ferreira, and Ryan McNellis. "Market Segmentation Trees." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 648–667.
- 01 Oct 2001
- Research & Ideas
How To Make Restructuring Work for Your Company
its consumer tissue products business. Management was quite open in declaring this goal. However, experience suggests that investors and analysts generally reward promises of revenue growth much less than they do evidence of cost reductions. In public financial View Details
Keywords:
by Stuart C. Gilson
- Web
Technavio | Baker Library | Bloomberg Center | Harvard Business School
Entertainment & Media India Medical Devices Sustainability Database AttributesCategories Consumer Industries Science & Technology Industries International Markets Keywords military competitors market share market size forecasts aerospace...
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- December 2017
- Case
International Institute of Tropical Agriculture
By: Jose B. Alvarez and Sarah Mehta
It is July 2017, and Dr. Nteranya Sanginga, the director general of the Nigeria-based International Institute of Tropical Agriculture (IITA), is making progress toward two of his primary strategic objectives for the nonprofit research Institute: 1) to scale the impact...
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Keywords:
Scaling Technologies;
Youth Unemployment;
Innovation In Nonprofits;
Agribusiness;
Plant-Based Agribusiness;
Cash Flow;
Labor;
Employment;
Commercialization;
Problems and Challenges;
Agriculture and Agribusiness Industry;
Africa;
Nigeria
Alvarez, Jose B., and Sarah Mehta. "International Institute of Tropical Agriculture." Harvard Business School Case 518-034, December 2017.
- May 2017 (Revised March 2018)
- Case
Predicting Consumer Tastes with Big Data at Gap
By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big...
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Keywords:
Retailing;
Preference Elicitation;
Big Data;
Predictive Analytics;
Artificial Intelligence;
Fashion;
Marketing;
Marketing Strategy;
Marketing Channels;
Brands and Branding;
Consumer Behavior;
Demand and Consumers;
Analytics and Data Science;
Forecasting and Prediction;
E-commerce;
Apparel and Accessories Industry;
Consumer Products Industry;
Fashion Industry;
Retail Industry;
United States;
Canada;
North America
Israeli, Ayelet, and Jill Avery. "Predicting Consumer Tastes with Big Data at Gap." Harvard Business School Case 517-115, May 2017. (Revised March 2018.)
- Web
Economist Intelligence Unit | Baker Library | Bloomberg Center | Harvard Business School
markets forecasts health statistics household income intellectual property labor laws local data macroeconomic data per capita income taxes Languages Multiple Back to top
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- Web
Value Line | Baker Library | Bloomberg Center | Harvard Business School
the Microforms Room Media Collection. Alphas & Betas Database AttributesCoverage1997 - CurrentCategories Forecasts & Estimates Competitors Analyst Reports Keywords options convertibles small-cap stocks mid-cap stocks peer groups...
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- 16 Jul 2007
- Research & Ideas
Understanding the ‘Want’ vs. ’Should’ Decision
implications do your research findings have for online retailers or other business channels? A: Our study has implications for online and catalogue retailers that offer a range of goods for sale and also offer different delivery options. Such companies might be able to...
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- Fast Answer
Pharmaceuticals: Drug sales data
Where can I find drug sales data and forecasts? One can begin with: Cortellis – Allows to search for drug sales and drug sale forecasts by date range, drug name, etc. View Details
- Web
Team - Case Method Project
curriculum development for the Case Method Project. He received his Ph.D. in history from Columbia University and is author of Birth of a Salesman: The Transformation of Selling in America (2004) and Fortune Tellers: The Story of America's First Economic View Details
- January 2021 (Revised March 2021)
- Case
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Jill Avery, Ayelet Israeli and Emma von Maur
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on...
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Keywords:
Data;
Data Analytics;
Artificial Intelligence;
AI;
AI Algorithms;
AI Creativity;
Fashion;
Retail;
Retail Analytics;
E-Commerce Strategy;
Platform;
Platforms;
Big Data;
Preference Elicitation;
Preference Prediction;
Predictive Analytics;
App Development;
"Marketing Analytics";
Advertising;
Mobile App;
Mobile Marketing;
Apparel;
Online Advertising;
Referral Rewards;
Referrals;
Female Ceo;
Female Entrepreneur;
Female Protagonist;
Analytics and Data Science;
Analysis;
Creativity;
Marketing Strategy;
Brands and Branding;
Consumer Behavior;
Demand and Consumers;
Forecasting and Prediction;
Marketing Channels;
Digital Marketing;
Internet and the Web;
Mobile and Wireless Technology;
AI and Machine Learning;
E-commerce;
Digital Platforms;
Fashion Industry;
Retail Industry;
Apparel and Accessories Industry;
Consumer Products Industry;
United States
Avery, Jill, Ayelet Israeli, and Emma von Maur. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Case 521-070, January 2021. (Revised March 2021.)
- 11 Aug 2003
- Research & Ideas
Why Budgeting Kills Your Company
decoupling of the company's resource allocation process from the highest-value strategic opportunities. The answer, some experts say, is to dispense with budgets entirely. The answer, some experts say, is to dispense with budgets entirely—and replace them with a system...
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Keywords:
by Loren Gary
- 04 May 2015
- Research & Ideas
Need to Solve a Problem? Take a Break From Collaborating
Chatter, Microsoft's Yammer, and Jive Software's suite of namesake products. The global enterprise social software market is forecast to grow to $8.14 billion in 2019, according to MarketWatch, from $4.77 billion in 2014. “When it comes...
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- 22 Oct 2019
- Research & Ideas
Use Artificial Intelligence to Set Sales Targets That Motivate
Setting the right sales targets for employees is a difficult balancing act, with long-term consequences on growth and morale. Setting a target too low, making it easily achievable, might cause an an employee to not put in the effort. Setting a target too high can be...
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Keywords:
by Michael Blanding
- 21 Oct 2015
- Research & Ideas
How to Predict if a New Business Idea is Any Good
the researchers drilled down into the data, however, they found some marked differences in the ability to forecast success based on the industry of the proposed idea. Expert interest was highly predictive of success in sectors that were...
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- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
years." Companies are forecast to spend $98 billion on AI worldwide in 2023 compared to $38 billion in 2019. While the money may be flowing, few companies have figured out the best way to harness AI while navigating new challenges this...
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Keywords:
by Dina Gerdeman
- 25 Jan 2010
- Research & Ideas
A Macroeconomic View of the Current Economy
If they didn't understand it already, executives and corporate managers have learned one huge lesson over the past couple of years: macroeconomics matters. Interest rates. Exchange rates. Trade deficits. The Gross Domestic Product. Inflation. All of these can affect a...
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Keywords:
by Sean Silverthorne
- 28 Aug 2012
- Working Paper Summaries
Channels of Influence
- July 2020
- Case
King's College Hospital in Crisis
By: John R. Wells and Benjamin Weinstock
On December 11, 2017, King’s College Hospital NHS Foundation Trust (King’s), one of London’s leading teaching hospital groups, was put into “special measures” by NHS Improvement (NHSI), the financial regulator of England’s National Health Service (NHS). The future of...
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Keywords:
Hospitals;
Financing;
Health Care and Treatment;
Financial Condition;
Crisis Management;
Organizational Structure;
Transformation;
Strategic Planning;
United Kingdom
Wells, John R., and Benjamin Weinstock. "King's College Hospital in Crisis." Harvard Business School Case 721-356, July 2020.