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All HBS Web
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- Faculty Publications (1,967)
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- April 1988 (Revised January 1992)
- Case
General Mills, Inc.: Corporate Strategy
Porter, Michael E. "General Mills, Inc.: Corporate Strategy." Harvard Business School Case 388-123, April 1988. (Revised January 1992.)
- April 1988 (Revised September 1992)
- Case
Frito-Lay, Inc.: The Backhaul Decision
Prior to the Motor Carrier Act of 1980, companies with private trucking fleets were generally prohibited from selling transportation services to other companies. The deregulation of the trucking industry in 1980 allowed private carriers to offer for-hire transportation...
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Keywords:
Cost Management;
Revenue;
Governing Rules, Regulations, and Reforms;
Marketing Strategy;
Distribution;
Service Operations;
Sales;
Salesforce Management;
Transportation;
Food and Beverage Industry
Hammond, Janice H. "Frito-Lay, Inc.: The Backhaul Decision." Harvard Business School Case 688-104, April 1988. (Revised September 1992.)
- February 1988 (Revised April 1988)
- Case
General Motors in 1988
Keywords:
Auto Industry
Badaracco, Joseph L., Jr. "General Motors in 1988." Harvard Business School Case 388-118, February 1988. (Revised April 1988.)
- February 1988
- Case
General Electric: Customer Service
Keywords:
Customer Focus and Relationships
Cespedes, Frank V. "General Electric: Customer Service." Harvard Business School Case 588-059, February 1988.
- February 1988 (Revised July 1990)
- Background Note
Adding Value at the Top: A Perspective on the General Manager's Job
By: Malcolm S. Salter and Howard H. Stevenson
Salter, Malcolm S., and Howard H. Stevenson. "Adding Value at the Top: A Perspective on the General Manager's Job." Harvard Business School Background Note 388-089, February 1988. (Revised July 1990.)
- January 1988 (Revised May 1988)
- Case
General Motors' Asian Alliances
Describes all of General Motors' major alliances with Asian firms. These include Toyota, Fanuc, Isuzu, Daewoo, Suzuki, Nissan, and Hitachi. Students can discuss the rationale of each alliance, their risks, their management problems, and their likely evolution. Also...
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Keywords:
Joint Ventures;
Cost Management;
Globalized Firms and Management;
Problems and Challenges;
Alliances;
Risk and Uncertainty;
Adoption;
Corporate Strategy
Badaracco, Joseph L., Jr. "General Motors' Asian Alliances." Harvard Business School Case 388-094, January 1988. (Revised May 1988.)
- 1988
- Article
The Struggle for Dominance in the Automobile Market: The Early Years of Ford and General Motors
Tedlow, Richard S. "The Struggle for Dominance in the Automobile Market: The Early Years of Ford and General Motors." Business and Economic History 17 (1988): 49–62.
- Article
'Making Book Against Oneself,' the Independence Axiom, and Non-Linear Utility Theory
By: Jerry R. Green
An individual with known preferences over lotteries can be led to accept random wealth distributions different from his initial endowment by a sequential process in which some uncertainty is resolved and he is offered a new lottery in place of the remaining...
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Green, Jerry R. "'Making Book Against Oneself,' the Independence Axiom, and Non-Linear Utility Theory." Quarterly Journal of Economics 102, no. 4 (November 1987): 785–796.
- September 1987 (Revised October 1987)
- Background Note
The Job of the General Manager
By: James L. Heskett
Describes elements of the job of the general manager that are addressed in the Management Policy and Practice course at the Harvard Business School. These include: 1) establishing strategic direction, 2) setting goals and managing standards of performance, 3)...
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Keywords:
Experience and Expertise;
Policy;
Recruitment;
Working Conditions;
Managerial Roles;
Resource Allocation;
Mission and Purpose;
Performance Evaluation;
Strategy;
Value
Heskett, James L. "The Job of the General Manager." Harvard Business School Background Note 388-035, September 1987. (Revised October 1987.)
- August 1987 (Revised June 1989)
- Background Note
Note on Financial Contracting: ""Deals""
Describes the issues involved in designing and evaluating financial contracts between users and suppliers of capital and between companies and employees. A simple conceptual framework is introduced and some critical issues addressed: 1) How is cash allocated? 2) How is...
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Sahlman, William A. Note on Financial Contracting: ""Deals"". Harvard Business School Background Note 288-014, August 1987. (Revised June 1989.)
- April 1987 (Revised February 1988)
- Case
New General Motors
Keywords:
Auto Industry
Badaracco, Joseph L., Jr. "New General Motors." Harvard Business School Case 387-171, April 1987. (Revised February 1988.)
- December 1986
- Case
General Mills, Inc.: Manufacturing Year 2000 Task Force
By: Ray A. Goldberg and Juan Enriquez-Cabot
Keywords:
Food and Beverage Industry
Goldberg, Ray A., and Juan Enriquez-Cabot. "General Mills, Inc.: Manufacturing Year 2000 Task Force." Harvard Business School Case 587-111, December 1986.
- 01 Dec 1986
- Conference Presentation
A Group Decision Support System for Idea Generation and Issue Analysis in Organization Planning
By: L. M. Applegate, B. R. Konsynski and J. F. Nunamaker
- November 1986 (Revised January 1988)
- Case
General Electric Exports: Financing Trade with China
By: David B. Yoffie
Yoffie, David B. "General Electric Exports: Financing Trade with China." Harvard Business School Case 387-067, November 1986. (Revised January 1988.)
- November 1986 (Revised December 1992)
- Case
Kentucky Fried Chicken (Japan) Ltd.
Describes the internationalization of the Kentucky Fried Chicken (KFC) fast food chain, focusing on KFC's entry into Japan. An entrepreneurial country general manager, Lou Weston, battles numerous problems to establish the business and is eventually highly successful....
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Keywords:
Business Subsidiaries;
Entrepreneurship;
Globalized Economies and Regions;
Governing Rules, Regulations, and Reforms;
Policy;
Market Entry and Exit;
Strategic Planning;
Agency Theory;
Perspective;
Corporate Strategy;
Food and Beverage Industry;
Japan
Bartlett, Christopher A. "Kentucky Fried Chicken (Japan) Ltd." Harvard Business School Case 387-043, November 1986. (Revised December 1992.)
- October 1986 (Revised September 1987)
- Background Note
General Management in Diversified Firms
Badaracco, Joseph L., Jr. "General Management in Diversified Firms." Harvard Business School Background Note 387-064, October 1986. (Revised September 1987.)
- June 1986
- Teaching Note
General Electric: Strategic Position--1981, Teaching Note
By: W. Earl Sasser
Teaching Note for (9-381-174).
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- June 1986 (Revised March 1987)
- Case
General Motors Continental N.V.: Netherlands Branch (A)
By: John A. Quelch
Quelch, John A. "General Motors Continental N.V.: Netherlands Branch (A)." Harvard Business School Case 586-116, June 1986. (Revised March 1987.)
- June 1986
- Case
General Motors Continental N.V.: Netherlands Branch (B)
By: John A. Quelch
Quelch, John A. "General Motors Continental N.V.: Netherlands Branch (B)." Harvard Business School Case 586-117, June 1986.
- May 1986 (Revised July 1995)
- Case
General Mills, Inc.: Yoplait Custard-Style Yogurt (A)
By: John A. Quelch
Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test...
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Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (A)." Harvard Business School Case 586-087, May 1986. (Revised July 1995.)